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Rescooped by Celeste Lawson from social media and networks in medical education!

Why one medical student is learning with social media...

This Explain Everything video outlines three important ways that social media is influencing my learning as a medical student. It encourages us to: 1. Ask Questions 2. Find Answers3. Be Nice

Via AnneMarie Cunningham
AnneMarie Cunningham's curator insight, September 4, 2013 12:50 PM

I was lucky to catch Canadian medical student Eve Purdy for a chat this morning- this is why she is a good person to listen to:) 

Duncan Cole's curator insight, September 11, 2013 4:30 AM

If you ever wondered how medical students can benefit from using social media and online learning, have a look at this.

Rescooped by Celeste Lawson from Social Media and Healthcare!

Rising Use of Social Media in Healthcare

Rising Use of Social Media in Healthcare | Professional communication |
I came across this cool infographic made by Demi & Cooper Advertising while researching this week’s New Tech Friday post. There are some really great nuggets of information in the graphic, including the fact that 60% of physicians feel social media improves patient care and half of smartphone...

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The Growth of Social Media: From Passing Trend to International Obsession [Infographic] - SocialTimes

The Growth of Social Media: From Passing Trend to International Obsession [Infographic] - SocialTimes | Professional communication |

While many platforms have come and gone, the growth of social media indicates that more people are catching on and using social networks to connect.


First there was AOL and chat rooms and Live Journal and a whole host of other social networks. Whilemany have come and gone, some more notable than others, it’s clear social networking is no passing trend.


For those of us who were on MySpace before it was decimated by Facebook, you know what is was like to be mocked by people who simply didn’t get it. However, a Search Engine Journal infographic aboutthe growth of social media indicates that more people are opting to use social networks to connect and communicate.


Since 2004, the growth of social media has been near exponential. Back in those days, Facebook — arguably the most mature of the top social networks — only had about 1 million users. By 2011 the network had grown so large, its population was being compared to that of a country. Today, Facebook has more than 1 billion registered users and Mark Zuckerberg has made connecting 5 billion more of a personal mission.

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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Professional communication |

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.


Putting together a great looking website is a great start, but it is just a start.


True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.


While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.


A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.


We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.

Gaël Berthier ArdècheTourisme's curator insight, February 19, 2014 4:36 AM
Optimiser l'experience utilisateur et le ROI grâce au eye-tracking
Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

Rescooped by Celeste Lawson from Social Media and Healthcare!

Launch of healthcare social media guidelines

Launch of healthcare social media guidelines | Professional communication |

A cross-collaborative team of the Australian Self-Medication Industry (ASMI) and the Weber Shandwick Healthcare and Digital practices, has led to the development and launch of the first non-prescription medicines industry guidelines for social media use.

Those of us who work in the healthcare industry will be all too familiar with the challenge that social media presents. There is no doubt that we have well and truly entered the digital era, but while most have embraced it, the healthcare industry has traditionally been quite hesitant.

One of the main concerns with social media integrating into the healthcare industry is the complexity of regulations surrounding health communication. There are codes that determine the way in which therapeutic goods are marketed and promoted, and responsibilities of both healthcare professionals and healthcare companies that need to be considered.

The opportunity and need for healthcare organisations to actively engage in social media has become more apparent. Patients and health professionals are participating in online media at an increasing rate, making the availability of credible content from health organisations more vital than ever.

Social media has changed communications and it is critical that the healthcare sector is responsive to this change. The demand for information is high, with almost 80 per cent of people searching for health information online, and patients sharing experiences and asking questions more than ever before.

The healthcare industry needs to drive comprehensive health education and audience engagement in an online arena. Marketers need to feel confident and secure in providing the right information to audiences.

So how could the healthcare industry enter this digital space and make a meaningful contribution to social media in health?

A solution was recently offered at the annual Australian Self Medication Industry (ASMI) conference held in Sydney in November.

Weber Shandwick, helped ASMI launch a new set of industry guidelines to assist non-prescription healthcare marketers to continue to engage with online audiences in a compliant and responsible manner.

ASMI recognised that with the growing presence of social media in Australia, it was important to prepare healthcare organisations to engage with consumers in this new space. Weber Shandwick provided its expertise in healthcare and digital media to create a set of practical guidelines based on real-world experience of working across both disciplines.

The new guidelines essentially represent the evolution of the Australian consumer healthcare industry, recognising the increasing importance of responsible behaviour and sharing of information in the social media and digital content era.

The industry needs an agreed framework to help build confidence in connecting brands and information with social media audiences. Having these guidelines will hopefully give healthcare organisations, and their agencies, a platform to openly discuss social media and content strategies in the healthcare space.

Gareth Finch is Vice President – Head of Healthcare at Weber Shandwick Australia.

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Javier Hernández's curator insight, February 4, 2014 10:28 AM

La actualización en el manejo de redes sociales, es una necesidad básica para las organizaciones de salud en nuestros días. 


La Australian Self-Medication Industry (ASMI) y Weber Shandwick Healthcare and Digital practices, han desarrollado esta guía para que las instituciones de salud puedan darse una idea de la necesidad de tener una buena administración de sus redes sociales.

Rescooped by Celeste Lawson from Social Media and Healthcare!

Privacy, Social Media, and Public Health: A Changing Landscape

Privacy, Social Media, and Public Health: A Changing Landscape | Professional communication |

Communications technology use is growing at a near exponential rate on a global scale.1 A recent United Nations study shows that more people have access to cell phones than toilets, as 6 billion of the world’s 7 billion people (85 percent) have access to mobile phones, while only 4.5 billion (64 percent) have access to working toilets.2

Throughout the past 15 years, communications and information technology have become essential components of public health surveillance and research.3 This technology allows for cheaper and more accessible forms of disease surveillance and epidemiological research, particularly through the mining of online social network data. Social media has potential to change the nature, speed, and scope of public health surveillance and research by offering a real-time stream of user-generated updates from millions of people around the world.

Data mining is a field of computer science involving methods such as computational epidemiology, artificial intelligence, statistics, algorithm development, database systems management, and data processing to identify patterns in large sets of data.4 Data mining from informal Internet sources may lead to the discovery of new information about disease patterns, both communicable and chronic, as well as health risk behaviors. Moreover, developing risk prediction models from data aggregated from informal sources, such as social media, has great potential to supplement formal data sources in predicting disease spread.

Earlier intervention and control measures based on this information may mean the difference between containment and epidemic. In recent years, systems using informal data mined from social media sources have been credited with reducing the time it takes to detect an emerging outbreak, preventing governments from suppressing outbreak information, facilitating public health responses, and contributing to the generalizable knowledge about health risk behaviors in a quick and cost-efficient manner.5

Despite the inherent public nature of social media, there are many ethical implications inherent in the systematic acquisition of personal information, especially that pertaining to health. Concerns surrounding social network data analysis include issues of privacy, data quality, public panic, autonomy, access, and informed consent. While online social network data analysis holds great promise in the field of public health, it is essential that this valuable data be systematically harnessed in compliance with the law and ethical principles, keeping in mind salient privacy concerns, to yield population-level health benefits.

Social Media In Tracking Infectious Diseases

Infectious diseases account for more than 13 million deaths each year.6 It is estimated that 45 percent of the people living in developing countries have infectious diseases, making infectious diseases one of the leading causes of mortality for children and young adults.7 The threat of infectious disease is accelerating with the high mobility of populations due to airline travel and increasing resistance to antimicrobial medicines due to mutations.8 Given the severity of the infectious diseases as a public health threat, culling social media information for epidemiological surveillance during outbreaks is generally accepted as ethically permissible.

Data mining social media sources to track the early stages of an infectious disease outbreak has great potential in developing countries. Although developing countries often lack a strong public health infrastructure, they have burgeoning mobile communication infrastructures.9

Aggregating and analyzing social media’s informal data in near real-time allows public health officials to gain early insight into an evolving epidemic in order to help plan a response weeks sooner than formal routes.10 A two-week jump on an infectious disease may mean the difference between life and death; between containment and an epidemic. The quicker a potential disease can be located, the quicker public health authorities can establish control measures ranging from vaccinations and antibiotics to clean water.

Case Study: Twitter and the 2010 Cholera Outbreak In Haiti

Dr. Rumi Chanura and her team of researchers from Harvard University conducted one of the pioneer studies that demonstrated the value of social media data in monitoring an infectious disease outbreak. The study demonstrated the value of monitoring social media during an outbreak. The study analyzed information from social media sources, primarily Twitter, during the first 100 days of the cholera outbreak in Haiti in 2010. In Oct. 2010, 10 months after Haiti experienced a devastating earthquake, hospitals in the Artibonite River basin saw a swell of patients with severe diarrhea, vomiting, and dehydration.11

By Dec. 31, 2010, more than 170,000 people were afflicted with cholera and 3,600 lost their lives to the disease.12 According to the World Health Organization, “the devastating cholera epidemic provides stark reminder of the challenges that arise in the absence of the infrastructure and institutions that most of us take for granted.”13

Dr. Chanura collected 188,819 tweets and 4,697 online reports that contained the word choleraduring the first 100 days of the outbreak.14 The team analyzed the relationship between frequency of mentions and the occurrence of a secondary cholera outbreak, and evaluated them through risk prediction models.15 They found a close correlation between the aggregated social network data and the formal Haitian Ministry of Health data.16 The study demonstrated that informal data has been surprisingly accurate when it comes to disease tracking. The undeniably strong correlations between formal data and informal data collected from social media sources demonstrated that informal sources can produce reliable decision-making data during disease outbreaks in near real-time.

While Haiti lacks water and sanitation infrastructure for the prevention of cholera, the nation does have a strong mobile communication infrastructure. This communication infrastructure allowed for the sick, their families, their communities, and healthcare providers to share information about conditions on the ground, allowing cholera cases to be reported that may have otherwise gone untracked, since many patients never reported to clinics.17 This also allowed for speedier intervention with oral rehydration tablets and antibiotics in the afflicted areas.18

Hypothetical: Role of Social Media In HIV/AIDS Tracking, Contact Tracing, and Partner Notification

Having discussed the role of social media data in contagious disease cases in the developing world, it is time to turn to a potential role of social media data that is much more ethically contentious—the use of social media data in HIV/AIDS tracking.

The principle of confidentiality between physician and patient dates back to before the Hippocratic Oath.19Nevertheless, the scope of confidentially is subject to limitations, especially in cases where public welfare is endangered. Affirmative disclosure obligations have expanded throughout the years, and every state in the U.S. has some type of mandatory reporting of certain communicable diseases in place.

In addition to mandatory reporting, public health officials can exercise police authority to mandate contact tracing. Contact tracing is the process by which individuals who may have come into contact with an infected person are identified and later notified of potential exposure by a public health official without directly naming the infected individual. For the purposes of HIV/AIDS, this is generally limited to sexual partners or individuals involved in sharing intravenous needles. Despite its controversial nature due to privacy concerns, and potential deterrence of testing, it remains standard practice in nearly all states.

These concerns have inspired various legislative efforts. For example, the Mayersohn-Velella Bill, developed in New York during the early 1990s to prevent the mother-child transmission of HIV, mandated a three-step process to contain the spread of HIV through surveillance measures: 1) Doctors must report the names of HIV-infected patients to the state health department; 2) Public health officials are to contact those individuals for the names of partners whom they might have exposed; 3) Public health officials will contact the partners and be informed of exposure, but not specifically by whom.20 Additionally, the Ryan White Care Act, in effect today, provides grants to states to implement partner notification programs for individuals with HIV.21

It is not unprecedented for nontraditional methods to be used as a means of contact tracing as a last resort. Consider the example of Nushawn Williams in 1997. Williams, a 20-year-old male, was allegedly responsible for a “cluster” of HIV infections through sexual activity in Chautauqua County and New York City, despite knowledge of his HIV-positive status. Because of his self-declared intention of noncompliance, New York state and local health officials declared him a “clear and imminent danger to the public health,” and released his identity to the news media, an untraditional outlet to inform the public about an alleged public health threat.

Now consider the following hypothetical involving an adult HIV-positive male who is unwilling to cooperate with public health officials. He refuses to disclose his contacts in 2012. He also refuses to inform future sexual partners of his HIV status, will not use condoms during sexual activity, and continues to use popular social networking websites to seek out sexual partners.

Due to his refusal to assist in the identification of those exposed, and future noncompliance, the Department of Health and Human Services believes that social media could be of considerable use for the purpose of contact tracing to identify and notify individuals who may have been exposed. Taking into consideration the privacy implications of the proposed expansion of surveillance activities, would it be appropriate to incorporate social media into surveillance for the purpose of contact tracing?

There are two key conflicting principles in this hypothetical: 1) The privacy ‘right to be let alone’ by the individual, and 2) the public health interest as a ‘right to know’ of potential exposure. In other words, the state’s fundamental authority to protect the population’s safety and welfare is at odds with the individual’s legally protected rights to autonomy, privacy, liberty, and property. Under the Millian harm principle, which holds that “the only purpose for which power can be rightfully exercised over any member of a civilized community, against his will, is to prevent harm to others,” intervention and regulation on individual behavior is justified so long as it prevents harm and risk to others.22

To intrude on individual liberties, the state must first demonstrate a rational and legitimate interest in intervention.23 Accordingly, one must assess the nature, duration, probability, and severity of risk at hand. In the case of HIV, there is a potentially high duration and magnitude of harm if exposed, so there is a clear rational interest for intervention. It can be argued that there is a duty for public health officials to warn exposed individuals. The population’s reliance on the protection from the state implies an ethical obligation for the government to exercise its authority to ensure health and safety.24

Generally, public health policy strives toward the least restrictive means of intervention to be exercised, to not unduly compromise the rights and liberties of an individual.25 Accordingly, the use of online social network data without consent should be seen as permissible only as a last resort, rather than standard practice.

While it is often argued that individual liberty must be subordinated to protect the common public health good, it is important to weigh the incidental costs of implementing policies, such as decreased levels of public trust and deterrence of HIV testing. Consequently, the proposed policy of using online social network data in contact tracing may translate to reduced rates of public cooperation, which may make a community more vulnerable to public health harms.

Privacy Concerns

Privacy is an inherently complicated topic in the field of public health. Balancing the protection of an individual’s personal health information with the need to protect public health is no easy task. Advancements in information and communication technologies only further distort the boundaries between what is public and what is private.26

Users of online social networks often share identifiable information about themselves, including their full names, birthdates, email addresses, GPS coordinates, job titles, and the names of their employers.27 By providing researchers with rich, ready-made data sets, social media is incentivizing researchers to develop innovative methods to search the Internet for health-related information. The mining and mapping of social networks, including names, dates, and places, has become a common practice, from market research to biomedical studies.28 It is important then to consider what obligations researchers and public health officials have in determining and meeting their online subjects’ expectations of privacy.

An individual’s constitutional right to privacy hinges on “whether that individual had a personal and objectively reasonable expectation of privacy.”29Similarly, the Code of Federal Regulations governing human subject research, 45 C.F.R. § 46.102, defines private information as individually identifiable information about behavior “that occurs in a context in which an individual can reasonably expect that no observation or recording is taking place, and information which has been provided for specific purposes by an individual and which the individual can reasonably expect will not be made public.”30

While mining publicly available data from open sources is within the letter of the law, it raises a number of ethical issues. Some might argue it seems unreasonable that a public posting on a public site can hold an expectation of privacy. However, privacy can conceptually be considered to be an individual’s right to determine what information one would like to share with others and the ability to control when others can access that information. While the practice of data mining is growing, many social media users are unaware of how public their data is.31

Privacy settings on some social media sites, such as Facebook, are complicated. Many individuals post information to be shared with an intended audience of friends, family, and peers, without the intent of being turned into research subjects by having their information collected, analyzed, and published without notification or consent.

The federal definition of human subject research is the “systematic investigation involving living individuals about whom a researcher obtains data through intervention or interaction with the individual or identifiable private information.”32 It follows that such research activities would require institutional review board (IRB) approval. However, it remains unclear whether subjects in Internet research involving data mining of health information qualify as a human subject research under this definition.

Researchers must take into consideration the level of sensitivity of the information detected, such as stigmatized health conditions. Recent studies have shown that the Internet is used more often by patients with “stigmatized conditions,” such as mental disorders or sexually transmitted diseases, to get health information and communicate with healthcare professionals than by patients with “non-stigmatized conditions.”33

The misuse of such data collected from the Internet by researchers can have maleficent consequences, such as stigma, discrimination, and discomfort of the subject.

Accordingly, researchers and bioethicists are left to grapple with the issue of determining when it is permissible to turn unsuspecting individuals into a research subjects without notification or consent.

Autonomy and Informed Consent

Voluntary informed consent of study participants is a cornerstone of modern biomedical research ethics. Many ethical issues arise when it comes to respecting the autonomy of human subjects in Internet-based research. Respecting the autonomy of subjects necessitates that prospective subjects are given adequate information to make an informed decision before agreeing to participate in a study.

This is done properly through a formal informed consent process, which includes: 1) providing subjects with the information to decide whether to take part in a study (i.e., risks and benefits, compensation, duration of study, etc.); and 2) documenting the information was provided and the subject willingly volunteered to take part in the study.34 The principle question here, then, is whether or not it is necessary to provide informed consent to an individual before his or her informal data via social media platforms is mined for public health surveillance and research.

While it is generally accepted that data mining for public health surveillance in emergency circumstances and communicable diseases is permissible, it would be wise to develop an opt-out system on social media platforms for non-emergency research purposes. While this would surely lead to more incomplete data sets, it can be considered a small price to pay for protecting the privacy of patients, especially those with stigmatized conditions. Further, there are statistical methods designed to deal with missing data so that the incomplete data sets would not render the research impossible.35


Historically, advancements in bioethics standards have been reactionary to human subject abuses. It is vital to resist this reactionary approach to the lack of oversight in internet research and take a proactive stance to develop acceptable standard procedures for the use of big data sets culled from online social network websites before foreseeable abuses occur.

One need only consider the recent public outrage surrounding the National Security Agency (NSA) leaks on the federal government’s PRISM surveillance program, which included online social network data, to gauge the high salience of these concerns.

Achieving a just balance between maintaining individual liberties and ensuring the health and safety of the population is an enduring problem for authorities, particularly those in the field of public health. Champions of autonomy may view social media data mining as an unwarranted and potentially maleficent violation of one’s autonomy and personal liberties.

On the other hand, utilitarian thinkers may consider it a beneficent measure to ensure the health and welfare of the community. Accordingly, efforts should be taken to counter ethical concerns while reaping the benefits of being able to analyze the massive amount of online data available through social media for the purposes of public health.

Privacy concerns notwithstanding, the potential societal benefit of digital epidemiology remains clear. The utilization of social media has the capacity to transform disease surveillance and change how healthcare workers respond to public health emergencies. As public health threats become increasingly complex, trade-offs must be made to ensure the collective benefits of population health warrant infringement on individual rights, while balancing competing ethical, health, economic, and legal concerns.

Public health researchers must work together with policy makers, medical professionals, and bioethicists to develop unambiguous ethical guidelines to answer to challenges stemming from today’s technological advances and changing communications structure.


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5 Goals for Healthcare Providers Using Social Media

5 Goals for Healthcare Providers Using Social Media | Professional communication |

1. Listen to patients and learn what they want/need.
You can gain insight by watching tweetchats and paying attention to disease-specific conversations. Do you know what is important to patients and what misinformation they are exposed to?

2. Learn from your peers.
Not everything can be learned through a CME course. Pay attention to what your peers are talking about so you know the latest techniques, how reimbursement is changing, what technology is working, and how you can negotiate with local hospitals or practice partners.  

3. Build credibility and trust through information sharing.
Start by building a library of informative videos you can send patients to, and other people can find through searches. This will save you office time repeating the same information over and over. it will also act as a first step in building trust, even before a patient enters your office. You don't have to make all your videos public, either. You can list some videos as unlisted so they are not searchable by the general public.

4. Develop a network of peers and happy patients.
A strong network is important in building your online reputation. It is a building block for spreading your content, receiving positive online reviews, and reaching beyond your own contact list. Build your Linkedin profile and connect with your peers. Reshare good content by others, and give patients url links where they can post reviews and words of appreciation.

5. Stay familiar with social platforms.
Don't wait until you're ready to use a new social tool, to start learning about it. Spend a little time learning about how social tools work and how others are using them so when you're ready to use them, you're not behind the curve.

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Rescooped by Celeste Lawson from Public Relations & Social Marketing Insight!

Between a quarter and a third of everything on the web is copied from somewhere else

Between a quarter and a third of everything on the web is copied from somewhere else | Professional communication |

There’s a lot of junk on the web. There is also a lot of good stuff on the web. And then there is the stuff that’s been lifted from the good and dropped amid the dross—the aggregation, the block-quotes, the straight-off copy-paste jobs.


The extent of that duplication now has a number: according to Matt Cutts, a long time Google search engineer who developed Google’s family-friendly “SafeSearch” filter and who now leads Google’s web spam team, “something like 25% or 30% of the web’s content is duplicate content.”


That’s not necessarily a bad thing. Not all of the duplication is plagiarized or hastily created traffic-seeking junk. Examples of inoffensive duplication include quotes from blogs that link back to the original blog, or the thousands of pages of technical manuals scattered across the web that are updated with small changes but remain largely the same..

Via Jeff Domansky
Jeff Domansky's curator insight, December 19, 2013 3:47 AM

Fascinating research and interesting reading for all content producers.

rodrick rajive lal's curator insight, December 19, 2013 4:26 AM
Yes, we have become the copy-paste generation because of the Internet! This, in itself makes it necessary to avoid plagiarism! A number of Universities in the US have disqualified researches that have had plagiarism issues.
Deanna Dahlsad's curator insight, December 19, 2013 5:44 AM

25%-30% sometimes seems low; but then again, I do hate to find some splogger with my stuff so my ire may seem to weight those numbers.

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Engaging Your Patients on Social Media NOW

Engaging Your Patients on Social Media NOW | Professional communication |

We’ve been spending a lot of time on the subject of doctor-patient communication and social media, and for good reason. In 2014, social media for healthcare marketing will rise to the next level, where physicians will literally have no choice but to engage in social media conversations in order to education, inform and simply communicate with their patients. This morning I came across two very interesting healthcare infographics that I couldn’t pass up sharing.

“A hospital without an engaging social media presence soon may be viewed with the same suspicion as a business that has no website,” according to the Healthcare Association of New York State, the Times Union reported. According to a white paper from the association, 81 percent of consumers say if a hospital has a strong social media presence, it is likely to be more cutting edge.

Read more: Only 16% of hospitals actively use social media – FierceHealthcare

Back in 2012, only 16% of all U.S. hospitals were using social media. More recent research puts that number closer to 23%. The good news is that more hospitals are utilizing the power of social media to communicate with their patients. The bad news is that number is not nearly high enough when you consider the potential health benefits that social media communication can offer.

Interestingly, many physicians are on social media for personal use (61% of respondents in the first infographic), only a small percentage of them are willing to use social media for professional use.

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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Professional communication |
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
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How To Ace A TV Interview: Tips From An Emmy Nominated Producer

How To Ace A TV Interview: Tips From An Emmy Nominated Producer | Professional communication |
When you see someone like Oprah or Anderson Cooper on television, it's easy to think that they're naturally talented speakers and interviewers. After all, the ease with which they interact with their guests, and share ideas on stage, is rare. But what if it's not all talent? What if the real secret to being that comfortable comes down to learning the right techniques and practicing them over and over? Emmy nominated TV producer Rachel Hanfling has worked with some of the biggest names in television. She has spent 20 years finding and nurturing guests, from survivors of domestic violence to power players like former Secretary of State Hillary Clinton, Julia Roberts, Vera Wang and Ryan Seacrest. And in that 20 years, she's learned that it's never just talent that makes you a great guest. There's a formula.
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The transformative power of digital partnerships

The transformative power of digital partnerships | Professional communication |
I have lived with the long term chronic incurable conditionCrohn’s disease since I was 12. After more than 20 surgeries and intestinal failure, just two years ago at the Churchill Hospital in Oxford I became only the 11th person in the UK to undergo a small bowel transplant.‘When Facebook mounted its organ donor campaign, there was a 21 per cent rise in 24 hours of people signing up for organ donation’In the lead up to the transplant I turned to the world’s busiest doctor − Google − for information. But there was very little online and so, with no real plan other than to keep family and friends informed, I started a blog.My blog was my first interaction with digital technology in healthcare. Two years on and it now has 85,000 followers due to the incredible partnership I have been able to form with my transplant team.The team used the blog to track exactly what was happening to me. It was not just about what the machines and blood results said: it was more about how was I coping mentally. Was the pain really under control? Did I really understand what I was taking the medications for? What was the impact on my family?The site was passed to medical students and then it started to be read by patients and their families globally. Four patients have now had successful bowel transplants as a result of it and associated articles, one within a month of making contact with me.Tweet campaignsOn World IBD Day I conducted my first retweet campaign, which reached 2 million tweets. From there the first online community was built with a fellow Crohn’s patient, and within 24 hours we had over 500 patients join the Facebook group Bowel Disease One Global Family. This was the true power of peer to peer interaction. Aside from your doctor, the next best people to discuss your health issues with are undoubtedly fellow patients.‘With patients coming from all parts of the country it makes complete sense to connect via Skype’Twitter reported that tweets relating to healthcare have increased by 51 per cent in 2012 and health trends are now being able to be predicted on Twitter in the way Google predicted flu trends. When Facebook mounted its organ donor campaign, there was a 21 per cent rise in 24 hours of people signing up for organ donation.However, the biggest benefit of tweets is to help deliver patient engagement. The first tweetchat that I established was the Sunday morning #IBDCHAT, aimed at bowel disease patients. I now have the privilege of being the patient lead on the chat #nhssm (Social Media in the NHS), which is now one of the largest healthcare chats in the UK.What makes #nhssm so unique is that it regularly attracts a mix of healthcare professionals, patients and people from all aspects of the healthcare system, delivering on true interaction and engagement. If anyone was ever in doubt as to the growth and value of twitter in terms of true patient engagement, then you only have to look at the Symplur Healthcare Hashtag Project. There are over 3,000 Twitter chats − every one involving and often moderated or started by patients.Power of textsBefore my transplant I engaged with healthcare professionals in a very traditional way. It was usually face to face, occasionally by phone and extremely occasionally by email. At Oxford it was directly via email. I then asked if I could text them and suddenly I was engaging in almost daily text messaging with the transplant nursing team, the dietician and the surgeon.To this day we text regularly. I get test results sent to my phone and when I had an issue with my stoma I was able to take a picture on my mobile phone and send it to my surgeon for immediate feedback.‘It takes brave clinicians and management to meet patient leaders halfway’The way healthcare will be delivered has to change. With the courage and support of the transplant team we now interact using email, text, Twitter and new Skype clinics. With patients coming from all parts of the country it makes complete sense to connect via Skype. The patient can convey all their issues, show any problems with wounds or lines etc and the clinical team can assess what treatment, if any, is needed. This prevents patients having to make unnecessary trips to hospital and enables the medical team to complete a full round in an hour. It will undoubtedly reduce the number of patients who have to come in to hospitals or GP surgeries, saving time and money.The number of health related mobile apps is also growing massively, with an estimated 40,000 released and a market value of $718m to $1.3bn between 2011 and 2012. The NHS has its own apps library. However, the biggest drop off in using health apps occurs when patients have to continually input data. No surprise there and I think that those who argue differently perhaps haven’t talked to patients.Life changing appOn waking up from my transplant the first thing I remember was feeling my stomach and touching my stoma bag. I was quickly taught how to change the bag when full. However, what I wasn’t taught was how to stop the leaks, how to prevent the bag overflowing especially at night and how to cope with daily life having lost the sensation of knowing when I was going to have output.Then there was the issue of my transplant team wanting to know the volume of my output and the timing of it. So there I was, emptying my own waste into a jug so that I could measure it, then noting down the reading on a self-made spreadsheet before cleaning up. There had to be a better way.‘Patients are powerful people. We deserve a seat at the table where decisions are made’I worked out that if I could measure the bag as it filled and send that information to another device, then I could create an alert alarm to let me know when the bag was filling. The product that started life in my hospital bed has turned in to a sensor, embracing Bluetooth technology and a free mobile app.Now every patient can connect this to their bag, set alarms so that their mobile will go off when the bag hits the pre-determined levels and the time of output and volume is automatically captured. It is sent to a cloud-based system and the patient has the choice to let their clinician have access to that information. The patient enters their details once and that is it: Ostom-i Alert was born.I truly believe that patients are powerful people. We deserve a seat at the table where decisions are made. If “no decision about me without me” is to truly be put in to practice, then healthcare has to be a true partnership, a true collaboration between healthcare professionals and patients. It means patients have to also take responsibility for their care.In my opinion the biggest change in healthcare is that thepower has shifted towards the patient. We are ready to engage, form partnerships, assist on policy and make decisions. It takes brave clinicians and management to meet us halfway.
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Infographics | Professional communication |

An infographics collection showcasing some of the best internet marketing and social media graphics for B2B and B2C marketers. Begin here.

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Jeff Domansky's curator insight, November 9, 2013 12:49 PM

Kayak has an excellent collection of infographics for marketing and Digital PR pros.

Ritu's curator insight, August 6, 2014 1:39 PM

Some really good infographics!

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Social media and the transformation of medical education – via #FOAMed ... - Crikey (blog)

Social media and the transformation of medical education – via #FOAMed ... - Crikey (blog) | Professional communication |
Social media and the transformation of medical education – via #FOAMed ...

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Social media in healthcare report 2014

A report by IMS Institute for Healthcare Informatics on the use of social media in healthcare by both patients and professionals.

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12 distinct social media personalities revealed including ‘Ranters’ and ‘Peacocks’ [infographic] | The Wall Blog

12 distinct social media personalities revealed including ‘Ranters’ and ‘Peacocks’ [infographic] | The Wall Blog | Professional communication |

Do you like to strut your stuff when it comes to social media or do you have a tendency to get involved in protracted Twitter debates? Maybe you prefer to stay on the fringes?


Those are just some of the dozen distinct personalities revealed by a research project investigating the extent of the influence of social media in people’s lives.


The survey, conducted by online bank First Direct, found that social media, and the technology we use to access it, could be changing our personalities in quite fundamental ways as some of us exhibit traits very different on social networks to those that we have in the real world.


Dr David Giles, a reader in media psychology at Winchester University, who helped analyse the findings said that mobile devices in particularly have had a big impact not just on the amount of time we spend using social networks but on our personalities.

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Jeff Domansky's curator insight, February 18, 2014 1:27 PM

What's your social media type?

Victor Juarez's curator insight, February 18, 2014 6:22 PM

Curiosa inforgrafía sobre las personalidades en social media...

Alison D. Gilbert's curator insight, February 18, 2014 7:20 PM

What is your social media personality? Read this story to find out.

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Infographic Builders: 9 Free Tools To Create Great Visual Charts

Infographic Builders: 9 Free Tools To Create Great Visual Charts | Professional communication |

Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.


Useful. 8/10


Check them all out: 


(Unearted by Andres Taborga)

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Trude Burnett's curator insight, May 9, 2014 3:48 PM

Good tools to make Infographics

becool's curator insight, May 4, 2015 6:40 AM

Infographics voor zij die er nog steeds zot van zijn.

Sahana Chattopadhyay's curator insight, May 4, 2015 11:59 PM

Infographics are great tools to present curated and focused content from a specific perspective. 

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Social Media in Healthcare

Social Media in Healthcare | Professional communication |

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more...'s curator insight, January 23, 2014 3:21 AM

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Medical Assistance on Social media

Medical Assistance on Social media | Professional communication |
Graphs, Infographics
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Is an Image Really Worth 1,000 Words? Images in Tweets Boost Engagement : LucidCrew Austin

Is an Image Really Worth 1,000 Words? Images in Tweets Boost Engagement : LucidCrew Austin | Professional communication |

For many businesses using Twitter has become a staple in an effective marketing campaign. Engaging customers through tweeting daily tips, facts can be greatly enhanced by following these Twitter tips.

Via Jeff Domansky
Ali Anani's curator insight, December 22, 2013 12:35 AM

Tweets have no holidays, only idling sometimes

Abbi Holtom Whitaker's curator insight, December 22, 2013 10:42 AM

Lessons learned here: write out ReTweet, add photo links and tweet on the weekend

Dave Pereira's curator insight, December 29, 2013 2:51 PM

Images get twice the response rate on twitter during daytime hours. 

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Radiologists should embrace social media

Radiologists should embrace social media | Professional communication |

Radiologists no longer should be asking themselves whether or not they should be engaging in social media, according to Elliot Fishman, director of diagnostic imaging and body CT at The Johns Hopkins Hospital. The reality, Fishman (pictured) said this week during a session at the Radiological Society of North America's annual conference in Chicago, is that "they have to."


Fishman pointed out that patient-provider communications no longer are one-directional, as they were back in the day of the fictional TV doctor Marcus Welby. "When you went to the doctor, spoke to the doctor, he told you what to do, you listened, and that was the end of the study," Fishman said. Now that conversation has evolved into an open, interactive dialogue--one that's being facilitated by social media.

And much has changed in only the past three years, Fishman said. "If I had given this talk three years ago, it basically would have said social media was not something for radiologists." There would have been privacy concerns, as well as concerns about social media's uncontrolled environment, he said, "and it just didn't seem very professional."


Now, Fishman pointed out, the evidence suggests that the use of social media clearly has become professional. A couple of things have changed, Fishman said. First, radiologists--as well as other healthcare providers--have learned just how much information is available online. "We have learned to appreciate the power of the Web," he said.

People also are being conditioned to look for information online, he said. We expect people to go online to look for weather reports, stock market information, or read the news, Fishman said, "so it's only natural that they're going to [go to the Web] for medical information."

What's more, patients are building their own trusted information networks, Fishman said. "It's hard to tell patients what to do--they want to make the connections themselves." They also want the ability to receive information quick and interactively, he said

Which means that patients are willing and eager to engage with healthcare providers via social media. Fishman pointed to a 2012 survey from PricewaterhouseCoopers that found that--among other things--61 percent of consumers would likely trust information posted by providers via social media; that led him to conclude that what patients want from their healthcare provides via social media, "is something we're probably not providing."

Considering the fact that many patients still don't know what radiologists do and what kind of services they provide, Fishman said, social media is really a good way "of getting our message across."


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Innovation in Healthcare Social Media

Innovation in Healthcare Social Media | Professional communication |

ICF is doing a lot of great work around innovation in healthcare IT, as well as exploring how social media can help push the healthcare industry forward. Here are some awesome free resources for you to check out:


“The healthcare industry is in flux. Payers and providers are working frantically to implement the regulations of  Healthcare Reform. At the same time, rampant chronic disease and an aging population contribute to rising healthcare costs in the United States. The entire industry is scrambling to improve care, serve savvier consumers, evolve new revenue streams, and boost brand image. Amidst the challenges and opportunities, innovation is not an option for survival —it’s a requirement.”


“Meeting your doctor on YouTube—then receiving a video text from her when you miss an appointment. Sharing marathon milestones with friends around the world—while you run. Halting a nicotine craving with an instant “reward” of encouragement, delivered straight to your smartphone.


Social media platforms have transformed engagement in all areas of life, including healthcare. We use them to learn, connect, compete, entertain, and improve our lives. Channels, apps, and games once considered novel are now commonplace, and users—particularly younger ones—have grown accustomed to accessing them at any time, from any place.

These aren’t passing trends—they’re strategies healthcare organizations absolutely must adopt if they want to be successful in the current environment of healthcare reform and consumer engagement. Today, people have more freedom than ever to “shop” for providers, plans, and services, just as they do for airline tickets, clothing, dining or entertainment options. If a hospital’s YouTube channel hasn’t been updated since 2009 or a blog post’s comments are flooded with unanswered criticism, skeptical consumers will post their opinions and take their business elsewhere—using social media platforms and mobile apps to do so.


Concurrently, as healthcare reimbursement moves from its current volume-based, fee-for-service structure to a value-based model, population health ascends as a priority—and social media as a tool for managing it. When attributed patients aren’t showing improvements in key metrics like blood pressure and body mass index (BMI), insurers and providers will be held accountable. Using an online game or contest to move the needle in a positive direction could result in millions saved and an invaluable competitive edge.”


ICF International invited expert panelists from the National Institutes of Health’s (NIH) National Cancer Institute (NCI) to discuss their organizations’ scientific priorities related to social media and behavioral informatics. Download the on demand webinar to hear how NCI employed a scientific approach to understanding social media usage and its application to health communication research and practice. With the rapid evolution of technology platforms and data science, NCI also encourages innovation in evidence-based digital health technologies in order to improve health outcomes at the individual and community levels.


In this webinar, the speakers illustrated how information gathered via social media and other online platforms help build the evidence base for health communication research and help inform practitioners about how they can support behavior change. They also explored how health IT can be applied to support patient-centered communication and care coordination for cancer prevention andcontrol.This webinar provides a better understanding of:

Health communication research and practice in cancer control efforts—Cancer is a condition for which many patients, their families, and caregivers are highly engaged and motivated to act. Examine the processes and effects of communicating information related to cancer and other diseases. Discuss different modalities, including interpersonal, mass media, print communication, and new informatics platforms to drive toward patient-centered communication and better inform care communication.Big data and innovation—Enabling cancer patients to access their health data is a potentially empowering step for improving outcomes. There is also a need for decision support tools that can help patients, families, and caregivers utilize data for improved health outcomes. The HHS Open Government Plan, public-private partnerships, and funding opportunities that support the translation of evidence-based digital health technologies will also be discussed.
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Sharing fast and slow: The psychological connection between how we think and how we spread news on social media

Sharing fast and slow: The psychological connection between how we think and how we spread news on social media | Professional communication |
What drives sharing? It's a mix of attention, emotion, and reaction. Here's hard data on which news stories took off and which didn't on social.
Celeste Lawson's insight:

Great article for journalsts using social media and wanting to generate likes, comments and shares.

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2013 Edition Of The Twitter Dictionary [Infographic]

2013 Edition Of The Twitter Dictionary [Infographic] | Professional communication |
Twitter's unofficial lingo has reached new heights. The Twitter dictionary, or Twictionary, will help you become a seasoned Twitter marketer within seconds.

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Angie Mc's curator insight, November 9, 2013 1:51 PM

Are you attwicted?

Anonymat's curator insight, November 13, 2013 7:13 AM

Création d'un langage commun : Twitter

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Taking the Pulse of Social Media, Healthcare & Canadians

Taking the Pulse of Social Media, Healthcare & Canadians | Professional communication |
“(by Colleen Young)”
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