Men vs Women re #Pharma Trust, Pricing Issues, etc.  | Pharmaguy's Insights Into Drug Industry News |

For the last two years, Health Perspectives Group conducted a revealing survey among women making healthcare decisions asking how much they trust the pharmaceutical industry – the WEST Survey on Pharma: Women’s Engagement, Satisfaction & Trust. This year, we also conducted the same survey among 300 men, the MENT Survey on Pharma: Men’s Engagement, Needs & Trust, again through our subsidiary Health Stories Project, an online community of people inspired to tell their health stories to help others to connect and learn.


We asked men whose opinions they would find very or extremely credible when forming an opinion of a pharmaceutical company.

  • Men’s top choice: a technical expert.
  • This is compared to women’s top choice of a friend or family member, which actually took the #2 spot for men.

We asked about specific initiatives biopharma companies could use to communicate directly with patients and caregivers to understand their needs that would have a lot of or significant impact on a company’s trustworthiness.  Both men and women agreed that direct channels that enable the industry to communicate with patients would have the most impact, but their emphasis was tellingly different.

  • Men’s top choice was creating an online community where the company and patients or caregivers could engage with one another.
  • Men’s second and third choices were methods companies can use to regularly gather feedback from patients, including focus groups and in-person or online patient/caregiver advisory meetings.
  • In contrast, women’s top three choices were reversed: their top two choices were methods companies can use to regularly gather feedback from patients, and their third option was creating an online community.


Another departure between the responses of men and women was evident when we asked if recent attention to drug pricing has changed survey respondents’ perception of the pharmaceutical industry.

  • Men were significantly less sensitive to pricing issues, with 62% of men but only 42% of women saying recent events have not changed their perception of the industry.


While we are still analyzing all the data from both the men’s and women’s surveys and we don’t want to give away all of the results, I can tell you that across the board, men have more trust in the biopharmaceutical industry than women.