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![Traditional vs. Programmatic Media Buying [Infographic] | Pharmaguy's Insights Into Drug Industry News | Scoop.it](/resources/img/white.gif)
Over the past few years, marketers have been hearing more about "programmatic media buys." So just what is programmatic buying, and should marketers trust the technology?
An infographic by Choozle lays out the differences between traditional and programmatic ad buying.
It outlines the strengths and weakness of both strategies on the basis of pricing, reporting, optimization, and efficiency.
With programmatic media buying, the buy happens via software in an automated manner, which allows for efficiencies such as one consolidated dashboard, faster turnarounds, and real-time optimization, the infographic explains.
Further Reading:
- “Problematic Programmatic Ad Buying – Is #pharma Doing It?”; http://sco.lt/8JyDM9
- “Programmatic #Pharma Mobile Ads Targeted to Physicians at Medical Meetings”; http://sco.lt/8HpADh
- “Mobile Programmatic Advertising Rife with Fraud”; http://sco.lt/6cv7zt
In this 4.5-minute audio snippet, R.J. Lewis, President and CEO of eHealthcare Solutions, talks about programmatic ad buying aka the 'Auction-based' model. He also explains how fraud in the system can be handled with technology. http://sco.lt/5sxc9p