Sales Reps Are Dead to #pharma: Are eDetails the answer? | Pharmaguy's Insights Into Drug Industry News |
32% of physicians said they cannot talk to reps, compared to 27% last year.

eDetails the answer?

A Cegedim Strategic Data (CSD) promotion audit with doctors has found spending on outreach to healthcare professionals through digital channels rose 40% worldwide in 2012.

In the US, e-detailing (one-on-one), email and e-meetings (group sessions) accounted for $534 million in promotional spending for full year 2011, and rose to $879 million for full year 2012—an increase of 65% year over year.  E-detailing grew 73.9% from 2011 to 2012.