Pharmaguy's Insights Into Drug Industry News
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Pharmaguy's Insights Into Drug Industry News
Pharmaguy curates and provides insights into selected drug industry news and issues.
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Ad: Did You Miss the Webinar? Align Your Culture with the Patient in Mind - Get Recording

Ad: Did You Miss the Webinar? Align Your Culture with the Patient in Mind - Get Recording | Pharmaguy's Insights Into Drug Industry News |

Enacting real patient-centricity can become a reality across your company, bringing benefits for patients as well as a good ROI for your team.

A commercial model focussed on patients is just a cultural shift away. Learn about the barriers to patient-centricity, and how to overcome these in your company  in this eyeforpharma webinar: Align your culture with the patient in mind

Hear from:

  • Jack Whelan, Research Advocate, Principal, & Event Speaker, Jack-Whelan LLC
  • Kalahn Taylor-Clark, PhD, MPH, Associate Vice President and Head, US Public Affairs and Advocacy, Cardiovascular Unit, Sanofi
  • Michelle Berg, VP, Patient Advocacy, Abeona Therapeutics
  • Jill Donahue, Co-Founder, The Aurora Project


Sign up here to receive the full recording of the webinar.

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Running effective webchats

Running effective webchats | Pharmaguy's Insights Into Drug Industry News |
Best practice
  1. Always aim to host the webchat on an independent website: for example a charity, patient group or other relevant organisation. This adds more credibility to the event.
  2. Plan a webchat at least two weeks in advance, in order to promote the event to as many people as possible and ensure there is adequate support for you on the day.
  3. Encourage people to submit questions in advance and have some answers prepared, to publish as soon as the web chat starts.
  4. Aim to answer as many live questions as possible in the allotted time.
  5. Answer questions directly and succinctly (one or two sentences should be enough).
  6. Provide links for further information before and during the chat
  7. Respond to questions in the order in which you receive them.
  8. If two or more questions are broadly the same, it is acceptable to refer the participant to an earlier answer i.e. ‘please see my response to [name here]’.
  9. Tell participants how they can contact you again after the chat
Pharma Guy's insight:

Compare this to guideline from Boehringer Ingelheim for organizing and running pharma TweetChats: How to Host a Successful Pharma TweetChat

Boehringer Ingelheim (BI) has hosted several disease-specific TweetChats focused on atrial fibrillation, chronic obstructive pulmonary disorder (COPD) and lung cancer. Despite the regulatory challenges posed by such activities, these were all successful, both in terms of delivering value to stakeholders and to BI, while remaining compliant with existing laws and regulations. 

This article reviews BI's "playbook" -- titled "How pharma TweetChats can drive healthcare innovation" -- which provides detailed insights for planning and delivering successful pharma TweetChats.

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