Pharma Speaker Dinners Popular with Docs, Symposia Too | Pharmaguy's Insights Into Drug Industry News |

Speaker dinners and symposia are the most popular pharmaceutical events, according to an American Express Meeting & Events survey on the meetings preferences of physicians.


AMEX's 'Doctor’s Orders: The Physician’s Perspective on Meetings and Events' survey questioned 505 physicians worldwide to help pharmaceutical companies better understand the elements of the meetings that attract physicians. On average, respondents were invited to 16 meetings in 2015, but only attended half of those events. Of these, 67% said they attended speaker dinners, 66% said they regularly attended symposia, 53% said congresses, while 52% said product meetings were useful.


Issa Jouaneh, senior vice president & general manager at American Express Meetings & Events, said: "Attracting physicians and designing effective, compelling meeting experiences is critical to the ongoing success of pharmaceutical-sponsored meetings. By better understanding the shifting expectations of physicians, meetings organisers can ensure that their events are a more effective channel for professional networking, product education, awareness and feedback."