For Groundhog Day, an Oldie But Goodie: Rozerem Ads Dis Lincoln, Show Beaver | Pharmaguy's Insights Into Drug Industry News |

Back in July, 206, I'm tried to figure out the thinking behind what was then a new DTC (direct to consumer) ad campaign for Rozerem, a sleep aid pill brought to market by Takeda.

The ads featured Abraham Lincoln and a beaver. I found the ads disturbing, although they did stand out from the crowd of sleep aid ads.