Medscape (Now WebMD) Celebrates 20-Year Anniversary | Pharmaguy's Insights Into Drug Industry News |

Former and current Medscape employees gathered to celebrate and mark Medscape's milestone 20-year anniversary this week.

Some 25 “Medscapers” from over the years attended the event, held the evening of June 8 at New York City rooftop venue The Terrace, where they reminisced and enjoyed activities like a “Way Back Then” quiz, with a prize and T-shirts donated by sister brand WebMD.

Among those in attendance was Peter Frishauf, who founded Medscape in 1995 and is also a Medical Advertising Hall of Fame inductee. His former firm completed its IPO in 1999, the year the number of registered users reached 600,000.

It featured targeted advertising before most pharma companies even had websites.