Sitcoms as Drug Brand Extensions | Pharmaguy's Insights Into Drug Industry News |

At least one pharmaceutical company has created a "documentary" film to appear in theatres near you (see "No Oscar for Centocor PR Effort"). So, it may not be too much of a stretch to envision TV sitcoms based on characters created for drug ads.

Here's a few project pitches for Drug Brand Extension Sitcoms that I hope CBS, Fox, or even HBO will "greenlight" and thereby make me rich.

Scenario: In exchange for ripping up the paper IOUs of a few deadbeat Hollywood directors I whopped in Texas Hold'em, I was able to get an appointment with a few TV studio execs to pitch my ideas. The following is a transcript of a recent pitch I made to "Sidney Greenlight," an executive at a TV studio to remain nameless.

Access the transcript here: