My "Ice Bucket" Challenge: Donate to a Different Cause to Improve the Health & Lives of Millions | Pharmaguy's Insights Into Drug Industry News |

This weekend, Thibaud Guymard (@thibaudguymard), Digital Marketing Manager at MSD France, nominated me (and a few others) to take the ALS "Ice Bucket Challenge." You can find Thibaud's video here.

Usually, I am game to answer any challenge and make the most out of it PR-wise. So I answered the challenge, but in my own special way.

But I have to admit that I'm not a big fan of donating to organizations that sponsor fundamental research into diseases like ALS. Although it's a worthy cause, I believe that (1) my taxes already help fund basic medical research (e.g.. NIH-funded research) that has made a difference in many people's lives, (2) the ALS Foundation has already received more that $100 million due to this this campaign (holy cow! enough already!), and (3) if I do donate, I'd rather donate to a cause that has a better ROI and can change the lives of millions of people immediately rather than 10 years from now.

So I agonized over how to respond to Thibaud's challenge. And then I decided what I could do to respond.