"Desperate Turds" Print Ad: How Long Have They Been Trapped in That A-Hole? | Pharmaguy's Insights Into Drug Industry News | Scoop.it

Are you constipated? Well, if it's caused by your opioid pain medication, you might need prescription Movantik (read "Cam Newton Was Not the Only One 'Blocked' During Super Bowl 50").But if it's just run of the mill "occasional constipation," you might try an over-the-counter product such as Dulcolax Laxative by Boehringer Ingelheim.

I recently came across a Dulcolax print ad,  which ran in Singapore newspapers and bus shelters and which was on a 2014 shortlist under the outdoor category at Lions Health (read "Pharma Advertising is So Bad It Has No Big Winner at Cannes Lions Health 2014").

Creative advertising people have labeled the ad "Desperate Turds."


Yep! It's a view of turds (Scheisse) trapped inside an A-hole! The tagline -- along with a photo of a Dulcolax Laxative package -- is expressed in a turd's thought balloon: “Only you can set them free”.

As is often the case with OTC drug ads, the "Desperate Turds" ad misrepresents the effectiveness of Dulcolax Laxative to treat occasional constipation. More here...