Bayer Launches Breathless Moments Contest For First Annual CTEPH Awareness Day | Pharmaguy's Insights Into Drug Industry News |

For many people with chronic thromboembolic pulmonary hypertension (CTEPH, pronounced "SEE-teff"), a form of pulmonary hypertension (PH) caused by blood clots in the lungs (a pulmonary embolism)1, simple tasks can make breathing extremely difficult. In order to raise awareness about this rare condition and support the patient community, Bayer HealthCare today launched a three-month Breathless Moments photo contest to educate the public about CTEPH while showcasing inspirational events, sights or moments in time that can take a person's breath away. Today also marks the first annual CTEPH Awareness Day, introduced by Bayer and the Pulmonary Hypertension Association (PHA).

"The Breathless Moments contest will encourage people to reconsider and appreciate the positive moments in life that leave them breathless, while learning more about CTEPH," said Dario Mirski, MD, Vice President and Head, U.S. Medical Affairs, Bayer HealthCare Pharmaceuticals. "CTEPH is a rare and life-threatening condition that can go undiagnosed for years. We hope that, thanks to this campaign, those experiencing symptoms will start conversations with their doctors early on."