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News from the world of curation, copy writing, affiliation, persuasive mktg and blogging tips!
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Web copywriting: le regole della scrittura sul web

Web copywriting: le regole della scrittura sul web | Curation, Copywriting and  ... surroundings | Scoop.it
Il web copywriting: che cos’è? Quali sono le sue regole? Il web copywriting o web writing è quella disciplina che consente di creare contenuti web.
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Important Steps To Effective Keyword Research

Important Steps To Effective Keyword Research | Curation, Copywriting and  ... surroundings | Scoop.it
Conducting a thorough keyword research is essential to optimize your website and avoid wasting time and money on marketing.
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[Case History] How a Sports Fanatic Turned His Blog Hobby Into a Career [VIDEO]

[Case History] How a Sports Fanatic Turned His Blog Hobby Into a Career [VIDEO] | Curation, Copywriting and  ... surroundings | Scoop.it
Here's the story of one baseball fanatic who turned his New York Mets blog into a fulltime career.
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Fare Blog Marketing: I 5 Dubbi Da Superare Per Iniziare Senza Paura

Fare Blog Marketing: I 5 Dubbi Da Superare Per Iniziare Senza Paura | Curation, Copywriting and  ... surroundings | Scoop.it

In un articolo del mese scorso ti ho indicato i motivi per aprire un blog aziendale e alcuni suggerimenti per iniziare con il piede giusto.
I dubbi che, però, potresti avere prima di “lanciarti” in questa avventura potrebbero essere molti...


Via Carlo Mazzocco
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Curate Your Fancy: Social Product Discovery Sites Bet on Passionate Curators

Curate Your Fancy: Social Product Discovery Sites Bet on Passionate Curators | Curation, Copywriting and  ... surroundings | Scoop.it

Robin Good: Pinterest is only the tip of the iceberg. Out there there are literally tens of visual pinning and sharing boards covering styles, topics and tribes of all kinds.

 

One such group of product and object curation tools is the one dedicated to the collection and organization of luxury, fashion, art and design.

 

This article highlights and briefly reviews five of these social product discovery services while analyzing their key differences.

 

The services reviewed include:


-> Fancy

-> Discoveredd

-> StyleSaint

-> Spark Rebel

-> Common Bloggers

 

Very useful. 7/10

Full article: http://fashionablymarketing.me/2012/04/four-social-curation-sites-for-luxury-brands/ ;


Via Robin Good
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50 Golden Blogging Tips For Business

50 Golden Blogging Tips For Business | Curation, Copywriting and  ... surroundings | Scoop.it
50 blogging tips essential for successful business blogging and blog marketing. If you’re just starting out, these tips will save you a lot of time, and perhaps a little heartache as well.
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[CASE HISTORY] How a Norwegian Blog Became Famous in the Middle East

[CASE HISTORY] How a Norwegian Blog Became Famous in the Middle East | Curation, Copywriting and  ... surroundings | Scoop.it
The idea behind the blog 2famous.TV is to become Famous in the Middle East, and to help NGO's spread awareness of their work with social rel[..]...
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6 Reasons You Should Comment on Other Blogs

6 Reasons You Should Comment on Other Blogs | Curation, Copywriting and  ... surroundings | Scoop.it
One of the most important things you can do for the growth of your blog is to comment on other blogs.
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9 Blog Post Ideas for Your Small Business Blog

9 Blog Post Ideas for Your Small Business Blog | Curation, Copywriting and  ... surroundings | Scoop.it
Stuck on what to blog about? Here are a few ideas that might help you stir up a few original blog posts for you.
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The Future of Collaborative Social Video Curation Is Here: Zeeik Paves The Way

Robin Good: Zeeik is a new web-based video curation site with a unique slant and some very innovative ideas.

 

Its key features provide some very stimulating ideas on how in the future you may go about curating, navigating and collecting video to create a guide or make sense of a specific topic.

 

1) Collaborative Curation

First of all, Zeeik is designed in a way that puts the topic of curation at the center, while allowing multiple users to contribute, search, find and select which video clips would be most appropriate for it.

"Users collaboratively make zeeiks in request-and-replay manner." Zeeiks are also similar to what a video wiki would probably be like, as they allow multiple editors to contribute and shape the final content.


2) Topic and Level Navigation

Second, Zeeik introduces (thank you guys for showing curation startups where is the next gear) a rudimental but still highly effective navigational gizmo, allowing any topic to be easily segmented into many sub-topics and levels. This new visual navigation addition is of the essence in providing a feature that expands the potential of curated content of orders of magnitude. A navigational tool that allows you to intuitively navigate from topic to topic and from high-level view to a very detailed one is exactly what I would like to see show-up across the board of content curation tools in the near future.  

 

3) Search, Collect and Excerpt Video Content

Third, Zeeik makes easy and effective to search video content on any topic, to tap into your video assets rapidly and to trim and excerpt specific sections from any video you decide to include. 

 

These ingredients by themselves make Zeeik a truly innovative content curation tool, and while its interface and usability may leave a lot to be desired, I think it deserves high praise for finally breaking new ground. 

 

Zeeiks can be easily linked or embedded into any web site or blog and can be used to create catalogues, guides, tutorials, textbooks, music album, or just about anything that is video-based.

 

Sample Zeeik: http://www.zeeik.com/app2/vmap/view/showVMap?vMapId=1764512127 

 

More info and sign-up: http://www.zeeik.com 


Via Robin Good
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Content Curation Guide For SEO - What, How, Why

Content Curation Guide For SEO - What, How, Why | Curation, Copywriting and  ... surroundings | Scoop.it

Curation Content is a Content Marketing Strategy that SEOs and all Online Marketing Professionals should learn and use.

 

In doing so, they will help to add a voice and point of view to organizations and companies that can connect them with customers – creating an entirely new dialogue based on valued content rather than just brand created marketing messages.

 

Actually, as Mitchel Kapor - http://bit.ly/HfArDV ; - once said, "getting information off the Internet is like having a drink from a fire hydrant."

 

As Rohit Barghava wrote in the Content Curation Manifesto - http://bit.ly/HfAOyc , Content Curators will bring more utility and order to the social web.

 

In doing so, they will help to add a voice and point of view to organizations and companies that can connect them with customers – creating an entirely new dialogue based on valued content rather than just brand created marketing messages.

 

5 Kinds of Content Curation Types are Classified:


1. Aggregation

2. Distillation

3. Elevation

4. Mashups

5. Chronology


This Guide - http://bit.ly/HfBsvD - outlines all you need to know about Content Curation: What it is, How to do it, and Why to do it

 

A Recommended Read by Gianluca Fiorelli  -  http://bit.ly/HfBJib ;


Via maxOz
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SEO Copywriting: How to Create Killer Content using WordPress SEO Plugin by Yoast!

SEO Copywriting: How to Create Killer Content using WordPress SEO Plugin by Yoast! | Curation, Copywriting and  ... surroundings | Scoop.it
SEO copywriting is an art that every blogger and online content publisher should learn.
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7 Ways to Generate Blog Content Ideas Using Web Analytics Insight

7 Ways to Generate Blog Content Ideas Using Web Analytics Insight | Curation, Copywriting and  ... surroundings | Scoop.it
Users tell us what they like every time they visit our websites. We just have to stop and listen. Web analytics is a great resource for evaluating user needs.
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Rescooped by Guglielmo Cornelli from Content Strategy |Brand Development |Organic SEO
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How to Create a Great Content Strategy for an Established Website

How to Create a Great Content Strategy for an Established Website | Curation, Copywriting and  ... surroundings | Scoop.it
Making sure you have content dedicated to the highest search volume primary and secondary keywords in your space is essential. Here’s one strategy to Panda proof and better optimize your site to grab more of the long tail traffic in your space.

 

Great post by Bonnie Stefanick. Personally I would add another pragraph about conversion. But overall great tips and indepth advice.


Via Level343
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4 tips to become a great content curator

4 tips to become a great content curator | Curation, Copywriting and  ... surroundings | Scoop.it
Content curation is one of the most effective branding tools in social media.
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13 Website Social Optimization Oversights That Make You Look Foolish

13 Website Social Optimization Oversights That Make You Look Foolish | Curation, Copywriting and  ... surroundings | Scoop.it
It's imperative to audit your website and blog to ensure it is optimized for social interaction, discussion and sharing. These 13 barriers present a wall between you and social engagement success. Are you guilty?
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4 Common Copywriting Mistakes Everyone Makes

4 Common Copywriting Mistakes Everyone Makes | Curation, Copywriting and  ... surroundings | Scoop.it
Seasoned copywriter gives you the heads-up on 4 common writing mistakes and how to spot them...

 

I don’t care who you are; everyone makes mistakes in writing copy. Even the professionals who have to look at the copy with a jaundiced eye and tweak things. This is why we have drafts: because perfection seldom happens the first time around.


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What is it that makes a landing page effective?

What is it that makes a landing page effective? | Curation, Copywriting and  ... surroundings | Scoop.it

 

Excerpt from the article:

 

This post is all about showcasing awesome landing pages, to give you some inspiration for your next design.

 

But what is it that makes a landing page design effective?

 

There are many factors, but the principle reasons are an adherence to the fundamental rules of conversion centered design:

 

1. Use a clear and concise value statement

2. Focus the whole page on a single message

3. Make your CTA stand out

4. Balance the amount of information requested

5. Use modal dialogs for supplementary information

 

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

 

What is it that makes a landing page effective? 

To deepen the points just mentioned, and see all the landing pages examples, read the entire article here: http://bit.ly/HtzR1S


Via Agostino Caniato
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Why Marketers Should Invest in Visual Content Creation

Why Marketers Should Invest in Visual Content Creation | Curation, Copywriting and  ... surroundings | Scoop.it
Learn why visual content is a critical part of your content creation strategy.

Via Alex Butler
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Call to action: cosa si e cosa no

Call to action: cosa si e cosa no | Curation, Copywriting and  ... surroundings | Scoop.it
Vi allego un’infografica che spiega come fare con successo una Call to Action. Intanto definiamo cos’è la Call to Action: letteralmente “invito a compiere un’azione”....
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The Myth of Mobile Content Marketing

The Myth of Mobile Content Marketing | Curation, Copywriting and  ... surroundings | Scoop.it
As a content marketer, your mobile options for delivering your words, videos, images, and audio to people on the go are immense. Here's the simple and effective way to make your content marketing mobile-friendly.
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Trust the Curators

Trust the Curators | Curation, Copywriting and  ... surroundings | Scoop.it
If you do anything professionally related to online technology, you understand the immense amount of data you need to sort through daily.
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Content Curation In 45 Minutes A Day... And Free

Content Curation In 45 Minutes A Day... And Free | Curation, Copywriting and  ... surroundings | Scoop.it

I’m sure a lot of you guys have looked into curation software available ...

Obviously with the radically different price points they all do different things, but here’s the gist – a whole lot of this you can do for free.

 

Step One – Define your Parameters

Define your parameters by where you want the goods to go. Make sure everything is accessible from the beginning so you can leverage your curated content efficiently from the start.


Step Two – Choose your Weapons

e.g. Timely.is; G+ and FB

 

Step Three – Be Intentional with your Schedule

I can’t speak to your industry/niche but I can tell you that when I do my curation at somewhere between 6 and 8am EST I find a goldmine of posts that are brand-flipping-new

 

Step Four – Be Crazy Time Sensitive

I make sure to only curate content that is timely [less than 1% of the time curate something more than 24 hours old]

Open up a google search and type in “content marketing” at the beginning of my day, and set it to the last 24 hours.

 

Step Five – Be Consistent

As long as you are curating the same general stuff over and over it will work for you.


Notice: Steps 1-5 are all about the setup or protocol. Steps 6-9 are the actual daily work.

 

Step Six – Prepare for Battle

Open windows to the following places:

Google search
Timely.is
WP dashboard to my curation site
Google +
Facebook
Twitter
I also have a Word document open

 

Step Seven – Get Rolling

e.g. search for the term “content marketing” in the last 24 hours as shown above; grab 5 or 6 posts that are relevant and make tweets about them and put them on timely/buffer/scoopit

 

Step Eight – Natural Overflow

Doing twitter first thing after curation is great, if you have the time.

20-30 minutes after you have your automated posts in place to interact with your feed, clean out the spam tweeps, follow back the real people, etc.

 

Step Nine – Use what you Learn

Use your curation is as the basis for your own blogs

Not regurgitation, but rather letting your new-found knowledge fuel your next post. Or, add to the list of blog ideas you have on a running list somewhere.

 

Setting aside this 45 minutes a day to get the most relevant pieces of content your industry has to offer can not only fill your feeds, but it can also fuel your entire day. And it should, because you should be talking about the latest things in your industry.

 

Great ideas by Amie Marse - http://bit.ly/HfET6B ;


Via maxOz, janlgordon
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Matmi's comment, April 5, 2012 8:16 AM
Some great tips. Would you also spend the time commenting on the curated posts? I know there are some who believe that it is a necessity and others who feel there is no need as you are merely helping others to filter the noise. I try to mix it up depending on time available.
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L’intervista doppia non ci bastava: e l’abbiamo realizzata tripla!

L’intervista doppia non ci bastava: e l’abbiamo realizzata tripla! | Curation, Copywriting and  ... surroundings | Scoop.it
Un'intervista a tre professionisti che quotidianamente utilizzano la scrittura per la loro attività.
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How to Guarantee a Continuous Flow of Traffic with Your Guest Posts!

How to Guarantee a Continuous Flow of Traffic with Your Guest Posts! | Curation, Copywriting and  ... surroundings | Scoop.it
{This is a continuation of our guest blogging tips series. Please read the previous entries to better understand the flow of the topic.} Ok, so let's get on with it!
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