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Scoop.it!
Wondering if the fan count on your Facebook page actually matters? Before you bend over backwards to get more fans, read this post. 
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Scoop.it!
What should a brand do or not do during a time of tragedy or crisis? When is silence golden and when should you engage in the conversation?
Luigina Sgarro's insight:
Where too many fail.
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Commenting on other blogs in your niche is a great tactic to increase the visibility of your own blog. For example, you get to connect and build relationships with other writers, tap into a new audience, and create opportunities for guest posting.
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How An Old Tactic Makes Your Brand Human. Storytelling has experienced somewhat of a recent renaissance as marketers are looking for better ways to connect with their audience. The term “storytelling” itself gets thrown around quite often in marketing departments ... Via José Carlos
Luigina Sgarro's insight:
Una nuova moda o un evergreen?
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Best-practice marketing approaches and tactics reveal nuanced differences between these two audiences. Via The Fish Firm II
Luigina Sgarro's insight:
Is it the same thing? Not at all!
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A couple of weeks ago, I had the honor to feature Karen Dietz on the blog. Karen does a stellar job at presenting her posts. And this is what I would like to show you today.
Luigina Sgarro's insight:
Content curation, a solution with many problems.
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Yashi’s retargeting technology is making it easier than ever for local businesses to reach their ideal audience exactly where they live, work, and play. Via The Fish Firm II
Luigina Sgarro's insight:
Getting close to our target; how and why.
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Come preparare l'entrata di una startup nel vasto panorama dei social media senza cadere in errori banali. Ecco dieci consigli
Luigina Sgarro's insight:
Social Media: per molti ma non per tutti?
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Let's celebrate the successful and inspiring campaigns that have been launched in 2014. There is a lot to learn from the six in this article.
Luigina Sgarro's insight:
Want to promote yourself? Declare yourself hard to be taken in a picture and make a JV with Samsung....
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I keep repeating it. Your success in social media (and elsewhere) depends on your hard work, commitment, patience, and how respectful you are towards your audience.Two years ago, I started following the page of a blogger I really liked. She shared interesting and thought-provoking things. Actually, her no-nonsense attitude was growing on me so much that I was ready to recommend her to a couple of my friends.Then, I caught an update that snapped me back into reality:“She must be having a bad day,
Luigina Sgarro's insight:
Un'ipotesi sul perché si perdono follower sui social media. Anche se, a mio avviso, ci sono anche altri fattori...
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As Jay Baer mentions in this excellent video, your level of success doesn't make you better than others.
Being approachable is a personal decision. And the same goes for the way you choose to treat people.
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Cendrine Marrouat
Luigina Sgarro's insight:
Inaccessibilità e senso di superiorità sono davvero una conseguenza inevitabile del successo? Come sono le persone di successo migliori che abbiamo conosciuto?
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Scopri perchè è più conveniente creare un gruppo invece che una pagina facebook
Luigina Sgarro's insight:
Le pagine FB, soprattutto dopo le ultime strategie di Zuck, sono una cattiva scelta e i gruppi sono una scelta migliore per la promozione.
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Sei sicuro di Raggiungere Davvero Tutti i Tuoi Fan? Ecco 5 Modi per Aumentare la Portata dei Tuoi Post su Facebook e Ampliare la tua Esposizione
Luigina Sgarro's insight:
Se ancora ci volete provare #SMM
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50% of content gets 8 or less shares
Luigina Sgarro's insight:
People don't share. Why we should care.
véronique valentino's curator insight,
November 17, 2015 3:02 AM
Interresting answer. How to get more shares.
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A few years ago, a financial advisor from Manhattan and I were chatting about the challenges she had been facing in her business because of…
Jon Turino's curator insight,
August 24, 2015 1:34 PM
Cendrine scoops a lot of great content. Read this one.
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Some employees just seem to be ahead of the curve and reap the rewards. Here's how to be that person.
Luigina Sgarro's insight:
You already knew without knowing....
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By incorporating storytelling into their content marketing strategy effectively, companies are able to enhance revenue as well as brand loyalty... Via Daniel Watson
Luigina Sgarro's insight:
Le solite storie? No, storie.
Cheryl Engstrom's curator insight,
June 25, 2015 12:53 PM
Social media is nothing without a great story to tell. My favorite part of helping clients is telling their story. Good article 
Angela Heath's curator insight,
June 29, 2015 5:30 PM
One of the most powerful tools in your trick bag is creating a powerful story about your business -- how you got started, how you source your materials, family tragedies and triumphs.....they all matter to your customer.
Ayu Dita's curator insight,
June 30, 2015 3:05 PM
Service Solahart HP 082113812149 service solahart jakarta utara, barat, selatan, timur, pusat, bogor, puncak, jbodetabek, jababeka Ditangani oleh teknisi yang cukup berpengalaman dan bersertifikat di bidangnya.
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The art of influencing people is one of the most important weapons in your sales arsenal. Here's how you can use it to increase your company's profits. Via The Fish Firm II
Luigina Sgarro's insight:
How yo influence influencers?
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Il 90% degli intervistati utilizza Social Media per la propria attività, ma il 49% non ha uno staff qualificato.
Luigina Sgarro's insight:
Risultati interessanti, ma le domande forse sono altre: come emergere dal rumore informativo e per chi?
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My latest contribution to the LinkedIn platform is short. But I feel it's too important not to write on the topic.
What makes your brand unique is the story behind it.
What is yours?
Luigina Sgarro's insight:
Quanto è importante raccontare una storia che gli altri abbiano voglia di ascoltare?
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In 2004, Patagonia published an essay titled, "Don't Buy This Shirt Unless You Need It." The following year, the company launched the Common Threads initiative, to make every piece of clothing it
Luigina Sgarro's insight:
Buy me only if you need me. A good S&M move.
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The emerging--and disturbing--science of how candidates' physical appearances influence our choice in leaders
Luigina Sgarro's insight:
Judging a book by its cover? We seem to go much farther than that!
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Word of mouth is too important to be left aside. In this day and age, with the advent of technology, it has the power to make or break a brand in a matter of seconds.
Read the article at https://www.linkedin.com/pulse/article/20141209212744-41277595-word-of-mouth-it-still-matters
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Cendrine Marrouat
Luigina Sgarro's insight:
Il passaparola è ancora fondamentale. Mi domando spesso se sto facendo le cose giuste per assicurarmi che avvenga e non, semplicemente, lasciare che accada.
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A profile is a powerful way to stand out on Twitter. Unfortunately, many small business owners and solo-entrepreneurs still have not taken the time to optimize theirs. So, today, let's talk about t...
Luigina Sgarro's insight:
Possiamo diventare più "attraenti" su twitter?
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Luigina Sgarro's insight:
SMM is changing. FB was good since it was free, now it's not free anymore under several respects.
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Do you think Facebook fan of your page matter? No, until you spend energy to engage them.