Personal and Corporate Branding
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What is Brand Storytelling?

What is Brand Storytelling? | Personal and Corporate Branding | Scoop.it
Brand storytelling can greatly enhance interest and engagement in you and your business. It has ...
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22 Microhabits That Will Completely Change Your Life In A Year

22 Microhabits That Will Completely Change Your Life In A Year | Personal and Corporate Branding | Scoop.it
Try to be rejected more.

Via Digital Marronne
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Good Leadership Is About Communicating “Why”

Good Leadership Is About Communicating “Why” | Personal and Corporate Branding | Scoop.it

In an ongoing crisis, clear communication is more important and more difficult than when things seem normal. Employees and customers are hungry for information, so we’re tempted to pull together presentations and communicate with urgency instead of with careful planning. But if we present without addressing our audience’s core questions of what, how, and why, we’ll sow more confusion than we bring clarity.


Via Beeyond
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Four Counterintuitive Habits Of Effective Leaders

Four Counterintuitive Habits Of Effective Leaders | Personal and Corporate Branding | Scoop.it
It may be better to be liked than feared, after all.
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Brand Equity Measurement For B2B Brands

Brand Equity Measurement For B2B Brands | Personal and Corporate Branding | Scoop.it
Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer Brand equity measurement for B2B brands should measure each of the five drivers of customer brand insistence – awareness, relevant differentiation, value, accessibility and emotional connection.
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How to Spring Clean Your Whole Life

How to Spring Clean Your Whole Life | Personal and Corporate Branding | Scoop.it
If you’re truly ready to let go of the old and start fresh, try expanding your spring cleaning beyond just your home. Instead, include every part of your life—like your mind, body and relationships, too.
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How to build a brand story that defines everything about you

How to build a brand story that defines everything about you | Personal and Corporate Branding | Scoop.it
How to build a great brand story using many sources, including your brand positioning, consumer insights, big idea, brand purpose and brand values.

Via Stefano Principato
Wedding Tonic's curator insight, March 28, 11:50 AM
Thinking about branding? Great guide. here.
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8 Brand Storytelling Structures

8 Brand Storytelling Structures | Personal and Corporate Branding | Scoop.it
Every brand wants to take their audience through an unforgettable journey, so taking the time to assess what the journey will look like is a critical part
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Embedding Brand Purpose Enterprise-Wide

Embedding Brand Purpose Enterprise-Wide | Personal and Corporate Branding | Scoop.it
A purpose statement is meaningless unless it translates into action. For that reason, let's explore five channels through which purpose can be embedded in A purpose statement is meaningless unless it translates into action. For that reason, let’s explore five channels through which purpose can be embedded in an enterprise – strategy, operating model, culture, internal reporting and governance.
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Positioning B2B Brands Around Personal Value

Positioning B2B Brands Around Personal Value | Personal and Corporate Branding | Scoop.it
Behavioral and marketing science have identified that building more mentally available brand associations is the primary purpose of marketing. But it is Why business value is NOT the primary driver in B2B decision making.
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The Ugly Side of Rebranding (How to Save Money and Save Your Company at the Same Time) | Rising Above The Noise

The Ugly Side of Rebranding (How to Save Money and Save Your Company at the Same Time) | Rising Above The Noise | Personal and Corporate Branding | Scoop.it
The Ugly Side of Rebranding and Why Sears is Simply Putting Liptick on a Pig
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Trust: The Brand Opportunity Of Our Times

Trust: The Brand Opportunity Of Our Times | Personal and Corporate Branding | Scoop.it
Trust continues to be among the most important issues of our time: Trust in government, trust in the media and trust in brands. A report I look forward to
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Branding 4.0 For The 4th Industrial Revolution

Branding 4.0 For The 4th Industrial Revolution | Personal and Corporate Branding | Scoop.it
In August 2019, 181 of the most powerful CEOs in the world, representing corporate giants such as JP Morgan Chase, Amazon, and Apple, made an In August 2019, 181 of the most powerful CEOs in the world, representing corporate giants such as JP Morgan Chase, Amazon, and Apple, made an extraordinary commitment. This commitment is so revolutionary that fully executed it will impact every facet of business and government. Enter Branding 4.0.
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Personal Branding: How to Grow Your Social Media Audience

Personal Branding: How to Grow Your Social Media Audience | Personal and Corporate Branding | Scoop.it
Social media and branding go hand and hand -- but how can you grow your social media audience for your personal brand? Here are some tactics that can help.

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9 Steps to Build Your Personal Brand

9 Steps to Build Your Personal Brand | Personal and Corporate Branding | Scoop.it
Check out these 9 steps to build your personal brand into a powerhouse.

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Edward Fernandez's curator insight, June 1, 11:01 AM
A good way to start your life online... 
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Business Needs Brands To Fight Uncertainty

Business Needs Brands To Fight Uncertainty | Personal and Corporate Branding | Scoop.it
Shopping online is increasing as we practice social distancing and self-quarantine against coronavirus. As we make our selections for Instacart or Amazon In a complex, over-whelming, over-variety, uncertain environment, brands are “one-think” shopping decisions. Right now, why add more uncertainty to our lives by selecting an unknown or new brand?
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A leader's guide to crisis communication during coronavirus | McKinsey

A leader's guide to crisis communication during coronavirus | McKinsey | Personal and Corporate Branding | Scoop.it
How organizations communicate about the COVID-19 crisis can create clarity, build resilience, and catalyze positive change during uncertainty and emotional disruption.
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Remote Work Is Here To Stay: Are You Ready? –

Remote Work Is Here To Stay: Are You Ready? – | Personal and Corporate Branding | Scoop.it
Remote work is here to stay. A new set of tools, rules, norms, and culture have arrived. Are you ready?

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Psychologists Say There Are Only 5 Kinds of People in the World. Which One Are You?

Psychologists Say There Are Only 5 Kinds of People in the World. Which One Are You? | Personal and Corporate Branding | Scoop.it
Once you understand your personality type, it's easy to identify other people's too.
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6 Ways To Use Nostalgia In Marketing

6 Ways To Use Nostalgia In Marketing | Personal and Corporate Branding | Scoop.it
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6 Ways to Strengthen Your Brand Through Customer Service

6 Ways to Strengthen Your Brand Through Customer Service | Personal and Corporate Branding | Scoop.it
Understand the benefits that accrue by working to strengthen your brand. Companies need to use CX to do it quickly and easily.

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Andrew Bowden's curator insight, March 28, 4:02 PM
Good read on ways to increase brand recognition and success through excellent customer service. More companies should take part in this type of thinking. 
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At a Loss for Words? 10 Ways to Master the Art of Small Talk

At a Loss for Words? 10 Ways to Master the Art of Small Talk | Personal and Corporate Branding | Scoop.it
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Brand Leadership In Times Of Covid-19 | Personal and Corporate Branding | Scoop.it
Covid-19 is impacting nearly every sector of the economy. I live in Seattle, which was where the first case and deaths happened in the US. Companies large In times of Covid-19, here are three ways to demonstrate brand leadership.
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8 Types Of Brand Extension

8 Types Of Brand Extension | Personal and Corporate Branding | Scoop.it
In a study of more than 300 brand extensions it was determined, and now widely accepted that there are eight types, each with its own unique leverage. There are eight types of brand extension, each with its own unique leverage.
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How to run your B2B (business to business) brand | Personal and Corporate Branding | Scoop.it
Too many people think that brand management matters most to a consumer brand, and they under-estimate the value of marketing for B2B brands. And many of

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3 Little Known Ways to Successfully Rebrand and Accelerate Growth | Rising Above The Noise | Personal and Corporate Branding | Scoop.it
There are ways to successfully rebrand a company and many more ways to do it incorrectly. As part of "National Entrepreneurship Week," David Brier unleashes this powerful rebrand loud and clear.
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