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Online media is made of clicks.

Online media is made of clicks. | Order top quality medication | Scoop.it

 on the evoluNewsroom ethnographer Angèle Christin studied digital publications in France and the U.S. in order to compare how performance metrics influence culture.


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Ally Greer's curator insight, September 9, 2014 8:23 PM

Great read on the evolution of journalists from those in the 60s who were concerned mostly with the opinions of their colleagues to those today who sit in front of monitors and watch real time analytics.


The results of the study mentioned here are also pretty interesting for marketing as brands are increasingly adopting the "publisher" mindset.


Staying on top of analytics on a consistent basis is one of the most important parts of becoming a brand publisher and ensuring you're doing the right thing to meet your objectives.

JOSE ANTONIO DIAZ DIAZ's curator insight, September 22, 2014 4:20 PM

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Three ways data analytics can drive patient-centricity

Three ways data analytics can drive patient-centricity | Order top quality medication | Scoop.it

Our digital connectivity generates an unprecedented volume of data. From images, text, video and location, advances in technology mean that not only do pharma companies have access to this influx of data, but it can now be stored and analyzed to provide valuable insight. Through advanced analysis, pharmaceutical companies are revealing trends and behavior patterns that would be missed if not performed at large scale. Here we share how global pharma companies are already enjoying the benefits of data analysis from social media mining and online healthcare communities to meet growing patient demands and stay at the center of the entire experience.


Listening to patients online
With over half the global population online, the conversations that appear on digital platforms, such as social media and online health communities, contain a wealth of information for pharma companies. Patients no longer see themselves as passive recipients, but active decision makers in their healthcare, and it is therefore imperative that pharma listens to these conversations rather than simply tell patients what they need.

Merck has seen great success through analyzing big data in the premarket research of insomnia drug, Belsomra. Merck examined data from over 90,000 insomnia patients on the online health community, PatientsLikeMe, and discovered that although patients told their doctors that they were satisfied with their sleep medication, they still suffered from issues surrounding their sleep. Patients complained that insomnia drugs lost their effectiveness over time, and, although the drugs helped sufferers to get to sleep, they did not prevent them from waking in the night. Merck therefore designed Belsomra to address the problems that were raised from data analytics. Big data championed patient-centricity and provided a great opportunity for product innovation.

Using data to forge loyalty
Increasingly, patients are turning to online health communities to provide them not only with information but also emotional support for their condition. These spaces can therefore provide invaluable data to analyze which drives patient-centricity through more intuitive conversations.

PsoriasisSPEAKS, a patient community forum on Facebook created by AbbVie, discovered through data analysis that although adherence is the first line of defense for those living with psoriasis, when patients have an episode of their condition flaring up, they immediately begin to look for alternative treatments. AbbVie began to post content to advocate adherence, as well as tips to support those managing the condition, and posting questions directly to those using the page. The company cultivated close relationships with PsoriasisSPEAKS users to make sure they felt both supported and understood. The added-value information not only enabled the community to feel empowered in their healthcare decisions but created a feeling of goodwill towards the brand and increased customer loyalty.

Don’t fear adverse events

The rewards of big data and data mining are compelling, but many pharma companies are put off due to the strict regulations surrounding adverse event reporting and the costly consequences of failing to adhere to them. However, by having 24/7 online monitoring in place, every pharma company can confidently use data analytics to achieve their marketing goals.

Pharma companies can use monitoring services to also stay up-to-the-minute about other types of risk such as product misinformation, personal information sharing, product complaints, and medication recommendations. Data gathered from monitoring can be easily collated and passed to internal pharmacovigilance teams and other key stakeholders to ensure patient safety is prioritized.

With these key strategies and the right teams in place, data analytics can be a rewarding opportunity for pharma marketers to increase revenue and drive patient-centricity.

Key takeaways:

  • Listen to patients online to identify opportunities for product innovation
  • Use online health communities to make patients feel supported, empowered, and to cultivate brand loyalty
  • Use 24/7 online monitoring to ensure 100% adverse events reporting compliance and guard against other risks
  • Collaborate closely with internal teams to drive patient safety, customer response and fully co-ordinated risk management procedures

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8 reasons why Instagram is important in medicine

8 reasons why Instagram is important in medicine | Order top quality medication | Scoop.it

I started sharing my journey through medicine on Instagram about four years ago after I failed the musculoskeletal block during my first year of medical school. I felt alone in my struggles and didn’t want anyone else to feel that way. So I started talking about it openly. It quickly became a place to nurture my creative self and build community. And even though a lot has changed in how I use the platform over the years, I’m still very protective of the space.

Over the past few months there has been criticism of the medical Instagram community for participating in the influencer culture, by collaborating frequently with brands and the performative nature of sharing their reflections through their journey, some going as far to call into question the ethics of it all.

 
While we do need to have conversations around professionalism and social media, I believe the pros of the medical Instagram community greatly outweigh the cons. Here are some of what I believe to be the many positive aspects of Instagram’s medical community:

1. My friend Sara made the great point that it’s humanizing physicians and giving people insight into the rigor of the process of becoming a physician, which helps rebuild trust with the public. A few months ago, I shared a silly story about how when you’re on rotations as a medical student, you go see the patient first and then share your findings with your supervising physician.

 

Often, they end up asking the same questions when you go back into the patient’s room together. They do this because they need to confirm your findings, but sometimes the patients looked at me like “didn’t I just tell you all this?” And I’d just stand there trying to apologize with my eyes. A follower responded thanking me for sharing that because she often wondered why and was frustrated that she was being asked the same questions so many times whenever she went to the doctor’s and now understood that it wasn’t because the med student was simply not telling the doctor what she told them. That’s just one example of how a silly story of mine ended up demystifying a doctor’s appointment, and there is potential for so much more.

 

2. It’s centering women in medicine. Most of the influencers in the medical Instagram community are women. And while we’ve made progress as a field in facing patriarchal norms, we still have a long way to go before we’ve reached equity within the field and changed society’s idea on who “looks” like a doctor.

I’ve been asked on many occasions how my male partner feels about me being “ahead” of him in med school. If I’m studying to be a nurse when I’ve shared that I’m in medical school — none of my male colleagues have gotten this response while the majority of my female ones have. Simply seeing women, especially women of color, donning white coats and scrubs is an important and powerful image that, I’m sure, is inspiring the next generation of physicians.

3. There are opportunities for mentorship. This is especially helpful for folks who are the first in their families to pursue higher formal education. Those of us who have elders and generations before us who have done so have access to a lot of knowledge about the process that we take for granted. Social media is largely accessible, and the Instagram medical community is constantly sharing a wealth of knowledge on mastering premed and med school courses, application processes, etc. that many may not have had access to otherwise. Often, people make personal connections, and the mentorship continues offline.

 

4. It’s a space for us to nurture our creative selves. The journey through medicine is a rigorous one, and we often have limited time to pursue things that bring us joy throughout it. When engaging on Instagram, we’re already writing, photographing and often also using the space to be accountable around and share other means of achieving wellness — poetry, fitness, spoken word, style and so much more.

5. It’s a potential space for advocacy surrounding public health issues like gun violence, flu shots, organ donation. In addition to doing sponsored posts and sharing about their journeys through medicine, folks are also talking about important social issues. This challenges the notion that medicine is or should be apolitical. When we have so many folks in the current and past administrations at federal and state levels making poor decisions on policies affecting health care, it becomes even more important that we stay informed and use our platforms to talk about these issues. I’m hoping to see more and more of this!

6. The business acumen and entrepreneurship skills one gains from collaborating with brands can later be translated to medical spaces and creating systems that work better for ourselves as providers and our patients in a time when physicians are losing more and more autonomy. Through these collaborations, we learn to negotiate and value our time. All this will serve us throughout our careers, whether we end up in academia or in private practice.

 

7. It provides motivation and inspiration on this long and often brutal journey. If you go through pretty much any post on a medical Instagrammer’s profile, you’ll see that many of the comments are folks thanking them for putting into words what they were feeling but having difficult articulating themselves. Every “Thank you. This is exactly what I needed to read today!” is one person who feels less alone in this often-isolating journey.

8. Lastly, as a future psychiatrist, it should be no surprise that this is my favorite aspect of the space: normalizing mental health and failures. Simply having conversations surrounding mental health and illness is a very radical act because, ironically, there is often no room for people in medicine to address their struggles with health or otherwise, but these conversations continue to be a big part of what most of us are doing on the platform.

Ads on Instagram are an integral means of advertisement for many brands, and I’m glad that the medical community is responsibly participating. There are, of course, conversations that need to happen around how to protect professionalism and continue to prioritize wellness of patients in how we navigate this relatively new space but, I’m excited to see how we’ll use this tool.

Anum Iqbal is a medical student who blogs at a healer’s heart.


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How Social Media Impacts Healthcare Recruitment

How Social Media Impacts Healthcare Recruitment | Order top quality medication | Scoop.it

Healthcare recruiting is hard work that requires labor-intensive hours of interviewing candidates, reviewing resumes, posting jobs, scheduling interviews and following up. There are no shortcuts, but there is a way of incorporating the old methods of recruiting with the ever-changing social media recruiting to create positive results both for candidates and employers.

Here at KTE Services, we have learned the benefits of engaging and recruiting on social media to attract high-quality candidates to fulfill the most challenging positions. We are in an era that text messaging is far better to reach a busy physician than to leave messages and wait for a response a few days later. It’s time to work smarter rather than harder.

Times have changed for the better, but as recruiters, we are required to contact twice as many more candidates than before. Before it was snail mail and phone calls, now we have emails, texting, and social media. Let’s look at the top two sites that candidates in healthcare are using to engage with recruiters. “Studies show through market research, we found that continuing to grow our established presence on LinkedIn and Facebook may be the best way to help our clients and candidates, rather than developing a proprietary social media program for healthcare recruiting.” Practice Match, Social Media

Top Two Sites:

Facebook
Many physicians and healthcare professionals engage in different Facebook Groups that allow engagement and networking with specific groups that help with making difficult decisions on making career moves.

Linkedin
Same as Facebook but with a higher concentration on networking with specific individuals and corporations more directly and professionally.

In summary, it is smart to invest your recruiting dollars in effective methods to attract and retain the best-qualified candidates, recruitment strategy requires a comprehensive approach, and that means allocating an amount incorporating social media.


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Healthcare Marketing: 4 Ways to Use Digital Marketing to Improve the Patient Experience

Healthcare Marketing: 4 Ways to Use Digital Marketing to Improve the Patient Experience | Order top quality medication | Scoop.it

Digital marketing plays a critical role in helping healthcare providers deliver superior service and care for their patients. Whether you’re launching an informational email campaign, posting educational resources related to your specific field of medicine, optimizing your website, or ensuring your contact list stays up to date, digital marketing can assist with improving the overall experience of your patients, as well as help your business attract new ones.

Let’s look at four specific ways digital marketing in healthcare can help improve the patient experience.

 

Marketing Automation

Using marketing automation tools such as email sequencing can help you take your provider-patient communication to the next level. There is no shortage of ways to incorporate automation into your marketing strategy to help improve the patient experience, such as:

  • Sending regularly scheduled reminders for check-ups, procedures, and other medical issues your patients may need to follow-up on
  • Segmenting your patient email addresses so you can provide more tailored content to these segmented lists (for example, you can develop content relevant to the elderly and send it exclusively to your senior patients)
  • Scheduling updates to your practice’s social media sites. Social media can be an effective communication tool for sending out messages to your existing patients or promoting your services and specialties to potential patients who have yet to seek care

 

Use Online Resources for Education

Your digital marketing platforms offer wonderful opportunities to educate both your current and potential patients. For example, you can email your patients with background information on the specialty services or procedures you provide. You can craft infographics and post them to your social media networks or email them to your patient email list. You can update your website with blog posts and other content specific to your practice that the general public can’t find elsewhere.

By using digital marketing to educate, you’re establishing yourself as a thought leader in your specific field of medicine. Potential patients will trust you more as an authority and will be more likely to seek your counsel. More importantly, you are providing your expertise and knowledge to your patients. You can also use this as an opportunity to provide tips on preventative care tactics such as physical fitness and proper nutrition. This helps your patients improve their health even outside your office.

 

Adopt a User-Friendly Website

An easy to navigate website is one of the most powerful tools in your digital marketing toolbox. When a healthcare provider’s website is dominated by confusing graphics and clutter, this can result in a negative impact on the patient’s user experience.

SO first, analyze your website and the user experience. Survey your patients about its usability. Test its loading speed to determine how quickly users can access it. Look at it with a critical eye. Are you able to find crucial information easily?

Adopt a clean design that relies heavily on white space. Clearly label all subpages in your navigation toolbar. Have your practice’s contact information (address, phone number, and email) marked clearly somewhere on either your landing page or a specifically designed “Contact” section of your website. Post user testimonials to serve as a testament to the high-quality service you provide while giving your practice the social proof needed to attract and help new patients.

Make it as easy as possible for your patients to navigate your site. It will make their patient experience that much more convenient.

 

Maintain Updated Contact Databases

Another critical part of using digital marketing to serve your patients effectively is maintaining up-to-date contact lists. When you keep your patients’ contact information updated, you ensure no lapses in communication with them.

Misplaced or insufficient patient data could lead to an inability to stay in touch. If you can’t stay in touch with them, you can’t follow up for reminders on check-ups or other critical medical information they may need.

Using an email verification solution helps you ensure all the emails in your database are correct leading to open lines of communication with all your patients. Validity offers proven data integrity solutions for healthcare providers. For more on what we can do to help, consult our website.


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Social Media Is Not Bad For Health Care

Social Media Is Not Bad For Health Care | Order top quality medication | Scoop.it

In any given moment we have two options: to step forward into growth or step back into safety.”

— Abraham Maslow

The New York Times recently published the Op-Ed “Dr Google is a Liar,”written by cardiologist Haider Warraich, MD. Dr. Warriach describes the rise of fake medical news, and the adverse consequences of a population who gets their medical information from social media. He shares that when countering these cultural memes of medical misinformation, which stir up strong emotions in our patients, stating dry medical jargon is not effective. He found that his patient was more open to his advice when he also shared about his own father’s heart attack. Dr. Warraich wisely argues for physicians to take back control of medical news by harnessing the power of humanism and narrative medicine to become effective story-tellers.

I whole-heartedly agree with him. Let’s stop burying our heads in the sand and pretending we can convince our patients to resist Dr. Google. Let’s put ourselves back in the driver’s seat. I believe that the next generation of great doctors will be those who communicate on the Internet effectively and in a compelling enough way to sustain an audience and engender trust. In a time when trust in doctors is eroding, our patients want to see that we are human too, and to do that we need to overcome our fears of showing our humanity. We know that when doctors and nurses are burnt out, patient outcomes decline. Literature also supports that when doctors display more empathy for their patients, outcomes improve. Humanism in medicine works best when it is a two-way street, wherein our health care system treats both patients and health care workers as human beings.

I believe there’s a natural link between humanism in medicine and social media. While there has been a core group of physicians on social media for the past decade, we are now seeing it become mainstream. Through this increased visibility, physicians are using social media mobilization to organize and to advocate for better patient care and better work conditions. Last November, as a criticism to the American College of Physician’s position paper describing a public health approach to tackling gun-related deaths, the National Rifle Association tweeted that “self-important anti-gun doctors” should stay in their lane. The medical community swiftly responded with the #ThisIsMyLane campaign, rallying around their first-person, often harrowing accounts, of caring for the gunshot victims in ERs and operating rooms. Dr. Dave Morris, MD, a trauma surgeon in Utah posted a photo of his blood-soaked scrubs and said “Can’t post a patient photo, so this is a selfie. This is what it looks like to #stayinmylane”. The tweets and hashtags went viral, garnering national media attention, and physicians effectively steered the conversation.

Leo Eisenstein, a Harvard Medical Student, wrote about this in a New England Journal of Medicine Catalyst piece. He reminds us that the term “burnout” was coined by a psychologist who was caring for marginalized patients. In today’s broken health care system, clinicians are burdened by the reality that their patients are fighting socioeconomic and structural barriers that “no medicines can touch.” If both physicians and patients feel powerless against these forces, it’s not a big leap to envision physician advocacy as part of the antidote.

Part of makes what makes social media appealing is that it allows unheard voices to become public. This is crucial, particularly for physicians, with many of us working long hours providing direct face-to-face patient care, and thus not having the time for community engagement. Social media platforms have become a watering hole of sorts, where it’s okay to share your perspective as a physician. Every Sunday night, @womeninmedchat(run by Dr. Petra Dolman, MD) hosts an hour-long Twitter chat, with guest moderators facilitating conversations ranging from how to negotiate pay, navigating residency interviews, and countering burn out, all searchable under the hashtag #womeninmedicine. The Facebook group SoMeDocs (ie. Social Media Docs), founded by Dr. Dana Corriel, MD, has provided an engaging forum for physicians to discuss a variety of issues related to social media. #SoMeDocs is branching out to in-person live meet-ups aimed at building community, and advancing shared goals. For example, when Dr. Monique Tello, MD, MPH spoke out in support of vaccinations, she was targeted by anti-vaxxers online. Through the support of #SoMeDocs, Dr. Tello wrote a widely circulated blog post about online harassment and intimidation against doctors, and successfully had the fake one-star online reviews removed.

With all of this momentum, it is important to remember that social media is a public space, and it should not be used to share protected health information, or sensitive personal material. Some physicians argue that these risks mean we physicians should stay away from social media. However, with the next generation of doctors spending at least a decade of their life on Instagram and Snapchat prior to medical school, we simply cannot ignore the fact the social media has its own place in health care. Universities have been taking notice, and creating positions to legitimize social media. My own alma mater, Sidney Kimmel Medical College of Thomas Jefferson University in Philadelphia has named Dr. Austin Chiang MD, MPH as their Chief Social Media Officer. Likewise, the newly established Association for Healthcare Social Media aims to create best practices by which all health care professionals can be guided and protected in this emerging field.

I’ve met quite a few physicians who are even just one generation older than I am that are suspicious of social media. To them, it’s extra and it’s dangerous. I can’t help but wonder if there is an underlying fear that the next generation is going about things in a different way? It seems there is denial and wishful thinking; as if we can turn back the clock in time and go back to the good old days when physicians could practice medicine without the burdens of out of control billing and EMR demands. My generation has inherited the reins, and in my opinion, we got into this mess by physicians keeping themselves separate from other industries. Insurance companies took over medicine, and meanwhile, physicians were seeing patients, writing notes, and faxing orders. We assumed that if we were providing excellent patient care, the rest would fall in line, and the work would speak for itself. Fast forward, and here we are.

Part of what’s gotten us off track in medicine is the dehumanization of patients and doctors. By sharing our stories, we remind the public that we are human, too. We have successes and failures, tragedies and triumphs. We are human. I believe that doctors can serve patients, be professional, and make our opinions known. In fact, it’s our duty, and our profession depends on it.

Pooja Lakshmin, MD is a board-certified psychiatrist and Assistant Professor of Psychiatry & Behavioral Sciences at the George Washington University School of Medicine. She is passionate about women’s mental health. You can find her on twitter @PoojaLakshmin. She is a 2018–2019 Doximity Author.

Previously published on KevinMD.


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Healthcare tweet Extraction, Visualisation and Particle Swarm Optimisation using Python

We all live in a world where analyzing a massive set of unstructured data is becoming a business need. And the time we spend on the internet is basically the time we spend on social media. Even our daily life is affected by the people around us. And we are tending to change our opinions and thoughts towards something based on other people’s ideas and opinions. Some may call this bad and at the same time, some may call it good. Anyway, if we have the ability to think of other’s opinion that’d be really helpful and that’s when sentiment analyzes comes up. sentiment analysis we do classification of the data samples into positive, negative or neutral classes and bring out proper conclusions from the data.

we have done a meta-analysis of data obtained from 20 peer-reviewed scientific research studies (2009–2017) describing the Sentimental analysis using PSO and how PSO can help increase the productivity of twitter.

Key Words — sentiment, twitter, PSO, cluster, big data

Introduction

Swarm is a large number of agents interacting locally with themselves. In Swarm there’s no supervisor or central control to give orders of how to behave. Swarm-based algorithms are popular in this age hence its’s passion of nature-inspired, population-based algorithms that can produce high quality product with low cost and fast solutions to situations that are identified as complex and hard to solve [1][2]. Because of that reason Swarm intelligence is becoming a million-dollar gem in the category of Artificial Intelligence that is ready to collect the pattern, lifestyle and behavior of social swarms in the environment, for example, bird flocks, honey bees, ant colonies, and fish schooling. Even though these agents (These insects/ Swarm individuals) are simpleminded with not enough experience on their own, they all work together to achieve a common goal for their survival.

 
Bird Flocks
 
Ant Colonies
 
Natural Behaviour of ants

It’s not a matter of knowledge and the main mechanism of this interaction is called stigmergy which uses agents or actions for indirect coordination [3]. According to [3] Stigmergy is a well-defined form of self-organization. It produces a complex structure, seemingly intelligent structures, without the need for any control, planning or any direct communication in between the individual agents.

The PSO algorithms are most fascinating and pulled in to the researcher in the field of the fuzzy logic system, neural network, optimization, pattern recognition, robot technology, signal processing, etc[4].

To delete unnecessary duplicate attributes from a dataset we can use feature selection methods. Removing those attributes is a must because at the end of the day we do not want to decrease the accuracy of the algorithm which we use to predict something in the future [5].

Feature selecting is not an easy task because the size of the search space, Search space is proportionate increases with the features that are included in the data set [5]. The key principle of the feature selection is to improve the quality and performance of the predictor. Feature selection acts as a bridge for the preprocessing and we are defining the feature and selection process just before we step in to the extraction process. Applications of Feature selection includes data classification, image classification, cluster analysis, data analysis, image retrieval, opinion mining, review analysis, etc. Using a method called wrapper method, feature extraction can be done using two stages: The stage one is, extracting all the Twitter data as a dataset and we transform this tweet into a normal text stage. What we do in the next stage is all about adding more features to the feature vector [1]. A class label is assigned to each tweet data in the training data sector and then pass these data to several classifiers for the process of classification and at the end, we get classified tweet data which are either positive, negative or neutral. Wrapper method achieves superior results than filter methods. FS is seen as an optimization problem because obtaining an optimal subset of relevant features from irrelevant and redundant data is very important. Many evolutionary algorithms have been used for optimizing the feature selection, which includes genetic algorithms and swarm algorithms. Some of the swarm-based optimization algorithms [7] for feature selection include Particle Swarm Optimization (PSO), Artificial Bee Colony (ABC) and Ant Colony Optimization (ACO).

 
Wrapper Method

In order to do the research scientific articles published on the IEEE related to sentiment analysis were collected and reviewed. All these articles used sentiment analysis on their research in many ways. Those previously work helped this research. Obtained knowledge about the technologies and tools they used for the sentiment analysis and how to obtain results within them. Previous publications have discussed on following matters.

[1] In this paper the researchers did several studies to investigate the use of Twitter to analyze ongoing health-related tweets and they outline that using Twitter data as a channel to reach out to the public to deliver more information about infection, diseases are a more efficient way in this age. English and Arabic tweets are collected from 3 different countries such as Dublin, London, and Boston. When searching and extracting for tweets they used more restricted queries to select the tweets among potentially identified healthcare ones that very likely to be relevant to healthcare. Then we used the narrow-identified tweets to train a support vector machine (SVM) with the linear kernel to classify the remaining identified tweets as relevant or irrelevant to healthcare. They’ve built three data sets a positive(SetP) and a negative(SetN) set for the training the models, and the set of potentially relevant tweets(SetT), which would be classified by the SVM classifier.

 
SVM Classifier — Linear Kernel

Extensive analysis is applied to the identified health-related tweets from each stream. For a fast and robust matching between tweets, we keep only the main content text of tweets by removing all hashtags, name mentions, URLs, punctuations, symbols, emoticons, and retweet symbols. As a result, they extracted the most popular tweet; most shared link or image related to healthcare then applied sentiment analysis to figure out public satisfaction about health (used sentiStrength tool to figure out sentiment), the top frequent words, terms, and hashtags related to healthcare and topics what people are more likely to discuss about (tweet about). The top frequent words, terms, and hashtags (excluding the stop words) are used to draw a tag cloud, where font size used for the different terms indicates their frequencies. The tag-clouds helps to summarize the most popular terms in the tweets, which in turn indicate the most popular topics people are interested in.

In this paper [2], They majorly target Stroke and Telemedicine; Stroke plays a major part when it comes to Death and disability. Thrombolysis and strokes can be easily treated if the patient is treated within 4.5 Hours. In this paper, they have got feedback from neurologists (Altogether 25 person) from Milan, Naples and Rome. Nearly 50% of the neurologists are worked in general infirmaries and the rest is divided in University Hospitals, Research Hospitals (IRCSS Foundations) and regional hospitals. An online questionnaire was held during the summer of 2017 to evaluate the type/quality of different hospitals, type of structure working, amount of thrombolysis-thrombectomy/ year, the ability of a network to estimate neuroimaging or to organize transfers of patients to other hospitals and finally to evaluate the type of technology that uses in telemedicine for patients or clinical needs. By the help of using Statistical Package for the Social Sciences SPSS software descriptive analysis with absolute and percentage frequencies of the qualitative variables was performed. According to the knowledgeable, in most scenarios (approximately more than 80%), there’s already an established network for treatment of Stroke. Inside that same network, hospital care was not identified as standardized and the network for the consultation of neuroimaging amongst hospitals was missing in 33.33% scenarios. Besides that, network consultations (via telephone or any other mean) were shown 62.5% possibility in the same network and also 43.86% of clinical cases were appeard to be evaluated using video/audio teleconference. Exactly 50% of physicians are showing the adoptability of using their own mobile phones with nonprofessional systems and social media (eg: WhatsApp®), Skype®, Facetime®, Telegram®) while only 25% of doctors use professional teleconference systems (Ciso®) and the rest use medical devices.

 

[3] In this paper the author has judged the likelihood of using several data sources for the prediction of EDvisits related to Asthma, Twitter to extract tweets related to asthma including asthma-related keywords, air quality data gathered from sensors, historical electronic health records indicating asthma-related visits to an emergency room and also search trends from Google within same time period in a same unique geographical area. Clinical collaboration from PCCI suggested several related keywords to use as a rod to catch public streaming tweets using Twitter API. From 11–10–2013 to 31–12–2013, they’ve been able to gather a dataset consist of 464 845 785 general tweets and 1 315 390 asthma-related tweets. On a regular basis, 15000 asthma related tweets are posting from all across the world in a day. Used ‘coordinates’ and ‘location’ fields to identify the geographical location of each tweet. But in most cases, it’s unable to collect the geographical location of the tweet, in such cases, they track down user’s profile location and extracted that location as the geographical location. First tweets are collected the pre-processed tweet with removing unnecessary content. Then engaged with a machine learning classification technique called artificial neural networks (ANN) to extract asthma-related tweets. In the training dataset each tweet contained at least one asthma-related keyword, and the dataset was divided in to three sections.

 
An artificial neural network is an interconnected group of nodes.

After that, they developed a prediction model to evaluate the frequency of Asthma ED visits using a combination of independent variables from the aforementioned data sources. Each Dataset was different by one another as they gathered from different data sources. The first step is to transform data into more compatible dataset by normalizing dataset using standard normalization technique (z-score), and then for the prediction model, used four distinctive classification methods Naive Bayes, Decision Trees, ANN, and SVM.

 
normalizing dataset using standard normalization technique (z-score)

To minimize classification errors, the use of adaptive boosting technique and stacking technique has being used.

[4] According to the author, the scalability of good clustering technique is based upon the estimations of comparability. Clustering is an effective device of seeking and in this paper the author points out that using PSO algorithms to clustering twitter data stream is much more efficient than any other data clustering algorithms. Among many methods proposed for feature extraction, the PSO algorithms work more efficiently. These algorithms find the best solutions according to the knowledge obtained from previous iterations. The whole tweet data clustering method is labeled into four phases: a) Tweet data gathering b) preprocessing of gathered tweets c) Feature extraction and d) Data clustering using PSO. With the use of Twitter API, every 1000ms we developed our program to gather streaming tweets.

 
Extracting real-time tweets with Python and JSON

Then storing each tweet in a certain file according to its category, as the second phase, the data cleansing is done for cluster analysis and then comes the tokenization to divide each word in a tweet. Then as the last phase, PSO is applied to preprocesses tweets for clustering. The first step is to initialize the number of particles. Afterward of the initialization phase, assigning each tweet to its neighboring centroid vector for each particle is next, the health of each particle is generated by studying the average similarity between the cluster centroid and a tweet in the document vector space. In order to minimize the inter-cluster distances, we measured the distance path between the data vectors within the given cluster. To maximize the cluster distance, we have evaluated the distance between the centroids of the cluster. To the overall reports generated, we have undertaken almost 30 simulations and the proposed algorithm has taken 1000 functions to effectively evaluate the results.

[5] In this paper the author is giving the audience an important message which is the Alerts are going to be an essential art of near future remote health monitoring. For such capability, we must evaluate the practicability of leveraging online social media for such Aptitudes. In here, they have developed a medical notification trigger using facebook API to develop a facebook application. And there are four perspectives this system which is: The view of the patient, the doctor, the professional career, family member and finally the viewpoint of the carer network. The suitability of the application was analyzed as well as an initial examination of the reliability of alert delivery. We conclude that online social media platforms could offer suitable platforms for alerts in remote health monitoring.

[6] In this research paper, the authors try to determine the sentiments of the candidates of the Presidential election of USA, Donald Trump, Hillary Clinton, and Bernie Sanders were among the top election candidates. So here, what they did is extracted relevant, matching tweets for each candidate using keywords, hashtags, and mentions. 10000 labeled tweets are extracted for three candidates (Bernie Sanders, Donald Trump, and Hillary Clinton). What this system meant to do is extracting tweets and accomplishes political sentiment analysis on the gathered dataset. The process includes four stages: i. Retrieval stage, ii. Preprocessing stage, iii. Analysis stage, iv. Visualization stage Public tweets are extracted from Hillary, Trump, and Bernie using Twitter API using python, then all the tweets are preprocessed and filtered into meaningful sentences in the English language. Polarity and the subjectivity is calculated by a unique algorithm and the library NLTK used hence they’ve been working with human language using python framework. TextBlob in python was used to processing of textual data.

[7] In this paper the main goal is to reveal the views of the leaders of two big democratic parties in India, data was collected from the public accounts of Twitter. Opinion Lexicon was used to find a total number of positive, neutral and negative tweets. Findings show that analyzing the public views could help political parties transform their strategies. Extracted real time tweets using Twitter API for the comparison of two political parties. They used two sentiment analyzers named SentiWordNet and WordNet were used to determine the positivity or negativity of the relevant tweet. A negation handling and Word sequence disambiguation (WSD were used to add more accuracy to the model. And the confident of polarity calculation is done by using the library textBlob in python then to validate the results, SVM and Naïve Bais has been used. Tweets are extracted using Tweepy API with the help of standard search tool and gathered 100000 tweets based on around 20 hashtags in both English and Urdu languages. Then they determined the sentiment using 3 analyzers. To validate the results we obtained, converted the .csv files to. arff format then recorded the accuracy of each analyzer under each model.

[8] In this paper the authors have studied different aspects of medical sentiment in health-related texts that may relate to the following: Health status, Degree of medical condition that impacts patient life, Consequence of a treatment, Opinion towards a treatment, certainty of a diagnosis. For this work, we have collected a corpus consisting of 7,490 user blog posts from popular medical forum ‘patient.info’ which is split on the basis of two major medical sentiment aspects, namely ‘medical condition’ and ‘treatment’. The corpus is manually annotated with a predefined set of categories. Finally, a Convolutional Neural Network (CNN) based model is developed for medical sentiment classification. SentiWordNet lexicon is used for sentiment calculation for the analysis. They extracted posts fron medical blogs and observed that patient’s thoughts on a a symptom or medical condition is majorly based on his/her opinion. After deep analysis of data, they have observed that majority of the medical sentiment occurs in the vicinity of the term ‘feel’ and its variations. So, they used the word ‘feel’ as target word and observed that these words can provide an effective clue in capturing the sentiment.

[9] In this paper, real time clustering is done by using static and dynamic algorithms using Hadoop network. They’ve used a combination of PSO and K-Means algorithms which they called as KSPSO. As usual Twitter’s Rest API is used to collect tweets and then the pre-processing with tokenization is being made. Porter Stemmer Algorithm is used to remove stop words in the data set. Document matrix is advised to be prepared after data preprocessing. By testing with various particles, they applied PSO algorithm and discussed about Fitness, Precision and Recall in a cluster.

[10] In this paper; the authors describe about Swarm in detail and how we can use Swarm methodologies such as Particle Swarm Optimization to do a proper feature selection in a cluster analysis. Rapid PSO is identified as an advanced version of PSO. Used various number of python libraries such as NumPy, SciPy, Pandas, Matplotlib for data analysis process.

Using Rapid Particle Swarm Optimization for feature selection have shown incredibly accurate results with measurable levels of Precision and Recall. And also, less amount of time than standard PSO.

The rest of this chapter is structured in the following order. Section II is a description of materials and methods. Section III explains the results of the research. We discuss our findings with relevant literature and summarize our comments and some of the implications of our findings in Sections IV and V.

Material and Methods

Based on Swarm Intelligence a simple mathematical model was developed by Kennedy and Eberhart in 1995 [8], they majorly want to describe and discuss about the social behavior of fish and birds and it was called the Particle Swarm Optimization (PSO). PSO is one of the most famous and very useful metaheuristics in the current age hence it showed the success of various optimization problems after applied on. The basic principle of this model is self-organization that describes the dynamics of complex systems. PSO uses an extremely streamlined model of social conduct to take care of the optimization problems, in a cooperative and intelligent framework.

In twitter, a user is permitted to write their own opinion and views in a short message on the social platform twitter [1] are termed as tweets. Tweets may contain characters, links, media or a recording. These tweets are not written to a standard and it has mostly short structures, slangs, abbreviations, mistakes in grammar, half-written sentences, misspellings and so forth. So, it is perplexing to expel the useful data from tweets because of their unstructured style. By applying to cluster we’re trying to reduce the complexity of finding the occasion or theme of the tweet composed. To extract specific words that are matching to a particular event data is addressed by vector space demonstrate using term recurrence and inverse term recurrence. So, Particle swarm change framework is the best method to handle this issue [5].

The tweet clustering process is consisting of below 4 modules:

1. Collection of Files

2. File pre-processing

3. File clustering with PSO

4. File Post-processing.

1. File Collection

We collect individual tweets related to Telemedicine, Heart Strokes and Epilepsy data and then store each in a separate .csv file. So, at the end of execution of our python code. We were able to collect more than 30000 data for each file based on around 10 keywords for each category (each file):

File 1 — Telemedicine.csv (Telemedicine + Digital Health tweets)

Ø hashtags Used: #telemedicine #telehealth #digitalhealth #ehealth #digitalpatient #digitaltransformation #telemedicinetoday #ehealthissues

File2 — Epilepsy.csv

Ø Hashtags used: Epilepsy #epilepsyawareness #epilepsyaction #epilepsyalerts #epilepsybed #epilepsycongres #epilepsysurgery #epilepsysurgery #Epilepsytreatment #seizures #seizurefree

File3 — HeartStrokes.csv

Ø Hashtags used: #HeartDisease OR #stroke OR #Stroking OR #strokepatient OR #StrokeSurvivor OR #hearthealth OR #Stroke OR #HeartFailure’


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Why Doctors & Hospitals need Digital & Social Media Marketing

Digital marketing for doctors can be tricky. This is particularly because medical professionals need to go the extra mile to build a sense of trust and assurance with potential patients in the online space. Whether you are a practitioner or looking for ways to improve the visibility of your clinic, it is important to incorporate a digital-first marketing strategy to widen your clientele. Here are a few digital marketing tips for doctors to stay relevant and patient-centric.

Showcase your services through a website

The most important platform that serves as the first point of contact between you and a potential patient is your website or landing page. The user experience provided by your website will lay the foundation for the first impression created on visitors. To provide the best user experience, it is important to create a website or landing page that is extremely navigable and user-friendly. Furthermore, you must ensure it contains all the adequate information patients look for while searching for medical help. Important details such as doctors profile, consultation timings, health departments, courses of treatment and procedure to fix an appointment are extremely vital. Additionally, you can implement AMP-enabled pages for lightning-fast loading speed, to ensure visitors stay on your website and do not bounce off.

Featured below is a website developed for Dr Mohan’s Diabetes Centre – the nation’s leading diabetes clinic. From services to locations of clinics, the homepage covers all the aspects that patients are looking for, making it highly efficient and discoverable.


To add to that, featured below is a video on how AMP landing pages produced 33% lower CPL for India Home Health Care – a leading healthcare provider. When IHHC approached us to generate high-quality leads at lower cost-per-lead (CPL), we incorporated AMP-enabled landing pages that load faster, are mobile responsive and look great on both desktop and mobile. Within three months of launching, the total conversions increased by 20% with a 33% reduction in CPL.

Educate and enlighten with blogs

After creating a user-friendly website, the next area of focus is to build strong informational blogs that resonant with your medical practice. According to statistics, there are about 3.5 million medical searches on Google on a day-to-day basis. As a first step, you need to understand those subjects which are being constantly searched on the Internet. From informational content on symptoms and treatment options and FAQs to home remedies and simple tricks, you can use your blog as a platform to give simple advice to your customers. Additionally, there is no better place than blogs to feature the success stories of your patients.  Customer testimonials can greatly influence your website traffic and readership. To stay relevant, it is important to plan an effective content strategy by identifying the important dates and months in the world of health.

Email marketing is yet another effective approach when it comes to digital marketing for doctors. Resourceful emailers help practitioners connect with their audience at a more personal level. Your patients will find it extremely useful as the information is right there in the inbox before even they plan to search for it.

Featured below is the blog page of Neuberg Diagnostics. Neuberg Diagnostics addresses a diverse range of healthcare concerns for its customers through an innovative content strategy. Their blogs are relevant, informative and highly engaging.


Leverage videos to invoke emotions

Recent statistics show that there are 5 million videos that are watched on YouTube every single day. Engaging videos generate 1200%  more shares than images and texts combined. Videos are a great digital marketing strategy for building credibility and authenticity for your brand. There is nothing more engaging than watching a medical professional provide deep insights on a particular disease or treatment. It helps your patients feel at ease and assures them that they are in the hands of an experienced practitioner. Videos are also an appropriate place to feature your customer testimonials. The greatest advantage of videos is its ability to invoke a wide range of emotions like hope, passion and courage which pushes them further down the marketing funnel.

For example, here is a video created by Dr. Mohan’s on the concept of “What is it about the 90’s?”. It is an inspirationa; video of how a 90-year-old person with diabetes defies all norms.

Optimise to get discovered

Imagine you have a great website, blogs, emailer and videos. But, your patients can’t find you on Google. The best way to solve this problem is to adopt effective methods of search engine optimisation with a detailed on-page and off-page checklist. SEO is important when it comes to digital marketing for doctors since it helps in developing a content strategy based on specific keywords used by your patients for their searches. The first task that you need to implement before developing your content is to do a keyword research using tools like Google keyword research tool and LSI Keyword generator tool. It is always ideal to choose keywords that have a lower difficulty score and higher search volume. Although you need higher search volume for better ranking of your website, quality content is always the king.

Leverage local SEO for higher walk-ins

As per a recent survey, 39% of patients choose their practitioner from a Google search. These statistics prove that listing your clinic or medical practice on Google My Business Listings plays a huge role in increasing your visibility and footfalls. Ensure you provide ready information with updated phone numbers, complete address, services, working hours and a link to your website. GMB listings also offer reviews shared by older patients and visitors that add credibility to your practice. Additionally, you can also feature relevant blog posts in your listings, providing viewers with a detailed glance of what you have to offer.

For example, below is the GMB listing for Dr. Mohans with a link to their website, social media profiles and Wikipedia page.

Go Social for a strong connection

Digital marketing for doctors is incomplete without a strong social media marketing strategy. The most important factor that medical practitioners must keep in mind is the fact that every social media platform has a unique audience. The demographics and preferences of Facebook and Instagram are quite different than that of LinkedIn. So, it is always ideal to strategise your social media campaign based on the nature of the platform. There is no better tool than social media to address the complaints and concerns of your customers.

For instance, online communities and discussion forums are great tools to handle customer complaints. Hashtag campaigns, infographics, quizzes, memes, hangout interactions and live chats are other ways to effectively engage your audience through social media. Featured below is an innovative Facebook campaign done for Neuberg Diagnostics with the hashtag #Samjhoishare. The posts play around the concept of healthy living with a comic touch, covering all the aspects of a successful social media strategy.

Adopt a multilingual approach

Multilingual marketing is a great way to genuinely connect with your audience in a language they are comfortable in. By 2020, 9 out of every 10 Internet users will be consuming content in regional languages. Adopting a multilingual marketing strategy will give medical practitioners an early mover’s advantage to connect with their audience and stay ahead of their competitors. However, it is vital to take up an end-to-end multilingual strategy, from vernacular videos to regional ads, in order to create an impact and increase the credibility of your practice.

For example, featured below is a Facebook campaign on the Ten Commandments of Diabetes. While the English posts got an engagement of 8 likes, the same campaign in Tamil generated 6 shares and 2 comments, proving to be a much effective approach to reach your target audience.

 

While implementing an effective digital marketing strategy for doctors, it is always important to ensure that all your digital tools are streamlined and are sync with each other. Doctors must also focus on building a content management platform to track the performance of your digital assets and identify key areas that require updation and improvement. You can also check out our blog on digital marketing tips for Pharma for more insights.


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Digital Marketing is Important - Regardless of the Size of Your Practice

Digital Marketing is Important - Regardless of the Size of Your Practice | Order top quality medication | Scoop.it

If you do medical consultations or operate a private clinic, it is necessary (and also in your best interest) to have an online presence. Whether you have a website, a healthcare platform, a social media page or a combination of all three, having an online presence is imperative.

Having a digital presence will reap major benefits. Even if your practice does not conduct business online, your existing and potential patients are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your patient base and get the word out about your medical practice.

Healthcare providers has a great opportunity to use digital marketing to educate, inspire, motivate, and engage their patients. This is also an excellent and cost effective way to gain traction in the medical industry. Digital marketing in healthcare is a valuable resource that garners huge results and leaves a lasting impression on prospective patients.

Deloitte conducted a study and found that 52 percent of consumers search online for information about treatment options or more generally to learn about health concerns or care providers. According to the same study, consumers’ use of social media for health purposes also rose from 18 percent to 21 percent between 2013 and 2015.

 

Benefits of Healthcare Digital Marketing

The main advantage of digital marketing strategy for healthcare is that a targeted audience can be reached in a cost-effective and measurable way. Here are four reasons why you should consider creating a digital marketing strategy for your practice:

    • Increase Your Reach

      Today, if someone wants more information about a clinic or medical facility, they’re most likely to do their research online. Whether they’re specifically looking for your practice, or they just want to find any medical center that offers services that your practice offers, having an online presence will give you a competitive edge. Potential patients will not put a lot of effort into finding you, and they should not have to. A simple Google search should provide them with all the information they seek.

      According to a Think With Google Study, search engines drive three times as many visitors to medical facility websites than other sources. The study also found that 44 percent of patients who research medical facility on a mobile device end up scheduling an appointment.

      Healthcare marketers can help search engines recognize and rank content by tagging a page with relevant keywords, writing informative page descriptions, and creating strategic HTML titles, among other techniques. This lays the groundwork for search engines to place your pages front and center when a relevant patient searches for a pertinent health topic.

    • Showcase Your Services

      The internet gives your practice an effective platform for showcasing what you have to offer. Whether it’s showing a portfolio on your website or highlighting testimonials on social media platforms, it has never been easier to let the world know what your practice has to offer. With a simple few simple clicks, your potential patients can see what you’re all about. They can even do this outside of your business hours. An online presence is an extension of your brand that never sleeps.

    • Build Relationships

      Digital marketing has incontrovertibly changed the way medical practices interact with patients. Previously, there were layers of communication between providers and patients. Today, people can simply reach out through a website or social media platform to ask questions, share praise, or make complaints. This means also that existing and potential patients can interact with your practice on a more personal level. It also gives you the opportunity to truly get to know your patients. 

      And of course, there are also the widely popular online reviews. Nowadays, it's so easy for patients to share their thoughts online about physicians and medical practices. What a patient shares about you or your practice on an online review site, such as Google Reviews or Healthgrades, can impact your relationship with that patient. If they leave a positive review, simply replying back and thanking them for their kind comment can help to foster a more positive relationship between the two of you. And even if they leave a negative review, you can turn that negative review into something positive. Just think about it, that negative review will give you insight into what you can work on to mend your relationship with that patient. How you respond to that review can make all the difference in how they review you moving forward and how your relationship progresses.

    • Easier to Market Your Brand

      Websites and social media platforms are excellent marketing tools. They are also some of the most cost effective methods of sending out information to thousands of people. Online marketing is extremely important for all businesses, including medical practices, because it has a huge influence on the way patients make decisions.

      There’s a new tactic that’s being used in the healthcare industry that is gaining more and more traction. It’s known as “geoconquesting,” and is an offshoot of “geofencing.” Geofencing is the digital practice of establishing a radius around the location of your practice and delivering your advertising to individuals only in that region. Geoconquesting, however, is the tactic of delivering your ad to an individual who lies outside the geofenced radius of a competitor’s location. Many digital marketing efforts in the healthcare industry are now employing this important and relatively recent strategy.

    • Accurate Monitoring

      One of the biggest advantages of your practice in the digital era is having the ability to track and analyze your results with the help of digital analytics. It gives you the needed vision to see where you’re going and if your efforts are paying off. You can also take the insights that you’ve gained from the process to improve future campaigns. This is a luxury that you do not enjoy with traditional marketing because there simply isn’t an option.

      Digital marketing analytics allows you to more effectively use your resources and allocate your marketing budget. Since you are no longer guessing about what’s working and what isn’t, you can reduce unnecessary expenses and focus your efforts on the strategies that are most likely to improve your ROI.

    • SEO Benefits

      Doctors have the ability to maximize their online presence and better brand themselves through the use of search engine optimization (SEO). SEO allows doctors to be found higher in search engine results. For example, patients who are conducting a Google search for doctors in their local service area will be able to find the doctor’s office much faster than if there was no SEO used at all.

SEO isn’t just for national healthcare companies. Many patients are searching for local practices online, and these searches eventually lead to a potential patient. In fact, according to Google, 28% of searches for something nearby result in a gain/purchase. Local SEO, or optimizing your website for local search results, can also be a valuable digital marketing tactic for practices that operate in specific geographic locations.

As you can see, there are many benefits of digital marketing that will transform the way that your practice can reach and engage with your patients. Digital marketing is the best way to reach your patients when they are most likely to be searching for services just like yours.

It’s important to have a sound digital marketing strategy before you jump into creating and distributing content or launching digital ad campaigns. Consider what your overall business goals are and create digital marketing goals that align with these objectives. Then, determine which digital marketing strategies you will use, and develop a plan for implementation and measurement.


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"Patient Gossip" When Does Social Media Posts Violate HIPAA

"Patient Gossip" When Does Social Media Posts Violate HIPAA | Order top quality medication | Scoop.it

Social media platforms are great ways to interact with other travel nurses, make friends with nurses on the other side of the world. It’s also a great tool to keep in touch with family and friends while away on assignment.

Social media continues to grow. The number of social media users worldwide in 2018 was 3.196 billion, up 13 percent from the previous year.  For many travel nurses social media has become a place to “vent” or share experiences.   But, at what point does this “venting” or sharing become a HIPAA violation?

One of the most common social media HIPAA violations includes posting of patient gossip.

The HIPAA Privacy Rule prohibits the use of PHI on social media networks. That includes; any text about specific patients as well as images or videos that could result in a patient being identified.  It is easy to think that because you aren’t mentioning names you aren’t doing any harm; however certain details could give away who is being discussed.  There have been instances where only slight details were given in the post but that was enough for others and even the media to pick up on who was being discussed in the post.

Some of the things you witness are hard to keep to yourself.

Wanting to share these experiences is understandable. With social media at our finger tips thanks to our phones it is typically the place we turn to first.  The problem is, even if it is a “private” post, it isn’t always private.  People often screen shot posts and share them on their own.

While you may not mention where the experience happened, if you have your place of employment listed on your profile or have shared where your most recent assignment is at, it won’t be hard to figure out where it happened.  All it takes is one person to tip that hospital or facility off that you posted something.  That could put not only your assignment and license in jeopardy, but you could face fines as well.

Here are some tips that Healthcare Compliance Pros suggests to consider before making a post on social media:

Know the difference between personal and professional use.

Personal use of social media is often referred to as a social media use on an account that is registered to an individual that is not used for business purposes.

Professional use is generally using social media for approved business purposes on behalf of an account registered to an organization, a practice or provider.  You may have language in place in a social medial policy that states if personal use of social media is or is not permitted during business hours. Your policy may also explain professional use of social media on behalf of the organization, practice, or provider. In other words, who should post, who should update, what should be posted, etc.

Understand if there are any risks involved with what you are about to post.

Whether you are posting on your personal account or on a professional account, it is important to understand if there are any risks.  For example, if you post something there may be a risk of receiving negative feedback from the public. There may be a risk of sharing proprietary information or content that could get into the hands of someone with malicious intent. Some tips to mitigate risk include: posting accurate information; respectfully disagree with negative comments; etc.

Remember, communication on social media is powerful.

Just recently, the power of social media has been on full display.  Social media allows for information to be communicated almost instantly to a broad audience. And may be communicated throughout the world.  Understand when you work for a professional organization, what you post on your personal social media sites may potentially have an impact on your professional reputation.  Before you post, consider if anything you are sharing could impact you, your patients privacy, or your organization in any way.

Social media can be a great way to improve patient care and the coordination of it. However if it isn’t used with caution HIPAA violations can and do happen.  As a federal mandate, all healthcare facilities have HIPAA Privacy and HIPAA Security policies in place. Familiarize yourself with these.  This will tell you what you should or should not be posting about on social media.

The National Council of State Boards of Nursing offers some advice on posting on social media as well.


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Does Social Media Impact SEO?

Does Social Media Impact SEO? | Order top quality medication | Scoop.it

Does social media impact your SEO? Do retweets, shares, and likes of a webpage actually boost that page in search engine results?

It’s a longstanding debate. Google hasn’t acknowledged that social signals are a ranking factor. However, numerous studies suggest there is a correlation.

The premise is simple. Google wants to serve the best results to users. So if one webpage is more “popular” than another (with more likes, shares, etc.), it assumedly provides better information. Hence, why it should rank higher on Google.

Others suggest that the correlation is due to the fact that highly-shared pages are simply seen more. Therefore, the page is likely to get more backlinks from other websites. And quality backlinks are a focal point of Google’s algorithm.

So, in effect, the social signal isn’t a direct factor. It’s the backlink that improves the ranking.

There’s no concrete evidence to either viewpoint.

Either way, social media gets your practice in front of more people, and research suggests that somehow highly-shared content can boost your rankings.

Moreover, social media marketing holds more value than just SEO. Online social interaction cultivates patient community and increases top-of-mind awareness.

All of this underscores the importance of having a robust social presence.


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Physicians in the digital age: what every doctor should know about reputation management in 2019

Physicians in the digital age: what every doctor should know about reputation management in 2019 | Order top quality medication | Scoop.it

Unfortunately, we live in a litigious world.

Although nearly every doctor puts forth the greatest effort to take the best care of each patient, it is often not possible to keep every single one happy.

In this day and age, when patients aren’t happy, they frequently resort to digital channels to express discontent with their doctors.

Worse yet, some physicians are involved in lawsuits and, through no fault of their own, end up getting negative press coverage — which in turn can result in loss of business and a tarnished reputation.

Often, doctors choose to neglect negative coverage but that is not a good long-term strategy.

Instead, physicians do better to take a proactive approach to managing their online presence. In the 21st century, the first ten Google search results tied to your medical business can literally make or break your business.

That’s how reputation management for doctors, as a marketing strategy, has become a standard service.

Doctor reputation management employs specific marketing strategies to ensure a positive online presence for physicians.

There are typically two marketing approaches that can be deployed in reputation management for doctors, depending on specific circumstances:

1. Crisis Management: This refers to when a physician needs to go on the defensive due a PR nightmare. Usual culprits causing a doctor to deal with crisis management include lawsuits (both when patients sue a doctor and when a doctor sues a patient), DUIs or arrests (doctors are human, too, and sometimes have to deal with unfavorable public records), misconduct cases(ex., sexual harassment claims) or government investigations (ex., governmental study of a doctor’s billing or prescription practices).

2. Proactive Reputation Management: This refers to tactics used by doctors to proactively build and manage their digital personae. Today, certain physicians have recognized the power of proactive marketing and social media platforms and have systematically engaged different strategies to boost their digital presence.

Both crisis management techniques and proactive reputation management use similar tactics when it comes to improving a doctor’s online persona. Crisis management is nothing more than a subset of proactive reputation management techniques used in a more aggressive way. Since a doctor is on the defensive, the costs associated with quickly dealing with the problem at hand are higher.

If you are interested in building your online reputation gradually and systematically, this article is for you.

We will quickly review all the tried and true marketing techniques that apply to proactively creating a digital brand for a physician. Are you a doctor or physician interested in creating a powerful online presence? This checklist is for you.

Still not convinced your digital presence matters as a practicing physician? Here is an infographic that might change your mind:

  • 85% of users trust online reviews as much as they trust personal recommendations
  • 33% of Millenials look for healthcare information online and on message boards.
  • 72% of patients start the search for a new doctor online
  • 65% of patients believe doctors should respond to negative reviews online
  • A study published in the Journal of General Medicine found that 53% of physicians look at physician review websites
  • Around 84% of today’s patients say they research new primary physicians and medical practitioners online before visiting a doctor’s office
  • 48% of patients said positive online reviews can convince them to go out-of-network for treatment because they value quality of service over care affordability.

 

Digital Authority Partners, a digital marketing agency from Chicago, explores 17 ways to build a strong online presence for you as a doctor:

1. Self-Assess Your Current Online Reputation

Don’t feel knowledgeable about what is being said about you online? Google yourself — it really is that simple.

In 2017, patients commonly checked doctor reviews on websites such as Yelp, ZocDocs, WebMD, RateMDs, Healthgrades, Google Reviews and Angie’s List. Find your practice on any of these websites and look at what patients are saying.

Assessing comments, posts, and reviews on these popular platforms will give you a far better idea of which reputation management approach to take, as well as areas you could improve.

 

2. Claim your Google Business Listing

A Google business listing on Google My Business is a standard free service provided by Google to all local businesses all over the US. Since Google searching is statistically how a large number of people obtain their information about doctors, having a listing profile could be the difference between creating a positive impression and the alternative.

If your medical practice doesn’t already have a business listing – go claim yours. This free listing allows you to add pictures from your practice, add hours of operation, information about your business and lets your patients review your practice.

Claim your Google business listing here.

 

3. Build a LinkedIn Presence

Studies show that owning a LinkedIn profile means a high ranking on Google searches — which right away puts you at an advantage. 

Furthermore, having a well-curated, detailed LinkedIn page makes your practice seem legitimate, while simultaneously giving you a platform on which to showcase your previous achievements.

Kevin Pho, MD, estimates that 10-15% of his patients find him through his online presence — and credits his LinkedIn profile for increased business.

 

4. Add Your Listing on Popular Websites

An analysis of 4999 online physician ratings revealed a surprising fact — most patients give physicians favorable ratings online. This means that just yourpresence on popular physician rating websites means that you will likely benefit from positive reviews!

The study found HealthGrades.com, Vitals.com, Yelp.com, YP.com, RevolutionHealth.com, RateMD.com, Angieslist.com, Checkbook.org, Kudzu.com, and ZocDoc.com to be the most popular platforms among physician rating websites; it is of vital importance to maintain profiles on these websites to boost your online reputation.

 

5. Monitor Your Presence Proactively

Not all doctors understand that your online presence can change in a matter of minutes. 

One bad review, or one unwanted article could mean the deterioration of your online reputation and an accompanying loss of business.

It is important to always be on top of what people are saying about your practice every day.  Thankfully, it is also very easy to do so. One useful method is to set up Google Alerts, which will notify you whenever your name or the name of your practice is mentioned online. 

This proactive approach will allow you to better manage your image and improve the success of your medical practice.

 

6. Customer Service Training for Staff

It might surprise you to learn that a combined 48% of patients say they value the friendliness of the medical staff and the ease of scheduling appointments over other information when reading online reviews.

Patients leave reviews about every individual with whom they interact in a medical practice, not just the doctor or the healthcare service offered.

Train every staff member in customer service best practices and make it company policy to closely follow these practices . Each phone call, front desk conversation and nurse interaction should be handled with friendly, professional behavior. Training staff in customer service protocols could indirectly result in increased business and a more successful practice.

 

7. Respond, Respond, Respond to Comments

Most patients feel that it is important for doctors to respond to all online feedback; it is of vital importance that you respond to both negative and positive comments about your practice online.

For positive reviews, be sure to thank patients for kind words about your practice. Leave an uplifting message that underlines your commitment to patient satisfaction, but be wary to avoid revealing any information that may violate privacy laws.

For negative feedback, refrain from responding in an emotional state, and think deeply about what your response could imply about your business. The right response can quickly neutralize a negative view about your business.

Before you address any review — whether extreme or not — consider whether you are able to address the points made from an objective standpoint. Think about the patient’s perspective, your own view, and even the view of someone who is simply reading the review.

Minimize the damage to your reputation while simultaneously sidestepping any possibility of violating privacy laws.

 

8. Be Careful Online

Nothing looks worse than a doctor arguing with a patient online.

Doctors should encourage the patient to get in touch with the practice in a more private manner, while apologizing on public forums. Do not acknowledge that a patient was in your office, or that you provided treatment — this is in strict violation of privacy laws and will not reflect well on your business.

Furthermore, it is important that you keep your private and professional lives separate on the internet. When potential customers look you up online, it is important that they do not see the nights out and the family barbecues, only what matters from a work-perspective.

Keep private profiles restricted so that only friends and family can see them. If you have private information online and cannot remove it, an online reputation company can help.

 

9. Actively Request Feedback

As previously stated, most physicians receive favorable reviews.   This means that setting up a user-friendly review process for your customers is in your best interests.

Not receiving enough reviews? That may just be because you’re not encouraging patients to leave them. Ask your patients whether they’d be willing to review you when you send them follow up emails.

According to a 2016 survey, 70% of consumers said they would leave a review for a business if they’re asked to do so.  If you are concerned about asking for public feedback, know that requesting reviews rarely hurts a practice. In fact,more than 50% of patients report leaving positive reviews when they do rate a business; only 7% of patients write negative reviews.

An easy, intuitive review system means that your review base will only grow with time, enhancing your online reputation.

 

10. Improve Based on Feedback

Positive and negative feedback can improve your online presence, but it won’t be useful unless you act on it. 

Feedback is among the best signs of where your practice stands to improve, and offers an opportunity to give your customers the best experience possible. 

Facebook is a great place to speak to your patient base and directly ask for reviews through organic posts. Since no one can hide behind an anonymous moniker, you can trust that the feedback you solicit should be a bit more reliable than on other platforms. Take advantage of the following you have built to solicit feedback.

 

11. The importance of reviews

90% of consumers read online reviews before visiting a business. Indeed, 84% of people trust online reviews as much as a personal recommendation.

Positive reviews, satisfied quotes, and happy patients make for highly effective free advertising; they are proven to affect the way potential customers think about your business.

Be sure to obtain permission before using any patient’s content in marketing material, however.

A word of caution: resist the temptation of creating fake, positive reviews for yourself. Fake reviews are not only fundamentally immoral, but review websites often scan for inauthentic submissions. If a review on your page is flagged as fraudulent, your practice will quickly develop a negative reputation.

If the authenticity of your reviews cannot be verified, your practice could be flagged.

 

12. Create a Blog

There are several reasons why doctors should consider authoring a blog.

First, writing a blog conveys to readers that you are proactive and involved in the medical community.  It also builds a voice of your own. This goes a long way to establishing you and your practice as a thought leader in the industry.  It also has the potential to give you a vastly enhanced reputation.

Blogs are also a lesser-known but highly effective search engine optimization tool. Owning a blog means that your website is more likely to rank highly in search engines such as Google, owing to content freshness and user interaction.

Blogs have the added advantage of providing you with content for social media.  This gives you a forum for getting involved in popular news items, and enables you to rank for Blog searches as well as regular searches on the internet.  This means more people will see your content.

 

13. Maintain a Social Media Presence

Social media is a multi-faceted tool. Social media can be used to find new patients, engage existing ones, and improve your online reputation. Maintain a social media presence that provides useful information, updates about your practice and helpful, respectful answers to patient questions, and even thought leadership!

Many patients turn to social media in their online inspection of a healthcare provider. If you don’t have a presence, you are selling your practice short.

Today, 31% of healthcare professionals have already turned to social media for professional networking.  Over 40% of patients report that social media affects their choice in a healthcare provider and facility.

 

14. Outline your Value Proposition

Emphasizing what makes your business different from the competition is not strictly an online reputation management tool, but it can be employed online to make your practice stand out.

Does your business offer better customer care than others? Make sure to highlight it on your website and publications.

 

15. Be a thought leader

Not only can an effective content marketing strategy win you valuable organic search traffic but those in your city who see that you have published thought-provoking articles about your industry of expertise will also see you as a thought leader in your field.

What better way to show the world you are keeping up with current trends in the medical world than by publishing a regular stream of articles about your profession? Useful content will be greatly appreciated by readers and it gives you an effective means of selling without being overtly sales-y. Even just one post per month will go an incredibly long way to improve and expand your reputation over a period of several years.

 

16. Build a Company Website

In today’s digital climate, having a company website is imperative.

81% of consumers perform online research before making a purchase, and owning a website allows you to express information about your business in a professional, official manner.

Furthermore, owning a domain name means that customers that research using organic search engines are more likely to come across your business, meaning more customers for your practice.

 

17. Backlinks and Search Engine Optimization

If you want your business to rank highly on search engines, understanding how backlinking and search engine optimization work is of vital importance.

A backlink is an incoming link to your website.  In other words, another website links to yours.

The more backlinks your website has, the higher it will rank on popular search engines such as Google. The higher your website ranks on these search engines, the more likely people who search for “best doctors in my area” or related phrases are to see your business.

Indeed, 93% of searchers never go past the first page.  Instead, they are using only the first 10 search results to form their impression — which means it’s imperative for you to be near the top.

Search Engine Optimization focuses on how to make your website rank highly on these kinds of websites — this does not simply include backlinking. Making yourself familiar with SEO principles could mean increased traffic, and ultimately more business for your practice.

 

The Bottom Line

Having a well-maintained online reputation can be the difference between a successful or a struggling medical practice.

The staggering effect of online activity is backed up by statistics. Nearly half of U.S. adults said they have Googled someone before doing business with them, and 90% of consumers read online reviews before visiting a business — showing how important it is for businesses to have positive online reputations in the 21st century.

Implementing even a few tips from this guide could greatly benefit your practice to increase exposure and revenue, while bettering your online reputation. Need help with your reputation management? See how Digital Authority Partners can help you today.


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3 digital marketing strategies to help promote your medical practice

3 digital marketing strategies to help promote your medical practice | Order top quality medication | Scoop.it

Expanding the reach of your business via digital marketing is a no-brainer, which is why just about every modern company follows a tried-and-tested formula built around ads, analytics and social media. Having said that, different approaches are required depending on a slew of factors including industry, budget, location, audience demographics and personnel.

Make content king

Creating rich, engaging, patient-focused content is key if you want to promote your medical practice. Although the healthcare industry somewhat lags behind others in this department, modern, tech-savvy patients crave content related to diagnosis, treatment, rehabilitation and nutrition. It stands to reason: we’d all rather find a solution online instead of interrupting our schedules to visit the doctor. As such, the medical industry appears ripe for a long-overdue digital transformation.

So how can you leverage content marketing in a medical practice and what kind of content should you be looking to create in order to drive more traffic and win more leads? Well, creating an authoritative blog is a good place to start.

 

Publishing well-researched, well-referenced and above all readable articles will help to increase your Domain Authority on Google, which should have the effect of bumping you up in search results. Blogs are also great for sharing on social media (see tip 2) or turning into downloadable guides and eBooks. You never know, you might just become a thought leader – the easiest way to become a thought leader online is by providing quality content consistently to your audience.

Creating short, simple explainer videos is similarly smart, as doing so will boost the profile of the practitioner in question and communicate a human touch. These videos can comprise of answers to common queries and topical content (the importance of vitamin D during winter, for example, or common drug contraindications) and can be embedded throughout your website, including on popular blog pages. You might even ask happy patients to participate in occasional videos to promote the feel-good factor.

Needless to say, with both blogs and videos you’ll want to avoid overlong, jargon-rich sentences. Just as your website should be clean and well-organized, your content should be concise and easy to understand while also conveying your expertise (this can be a fine balancing act). Articles and videos should be crafted with a view to targeting industry-specific long and short-tail keywords, to boost SEO.

Share widely on social media

Social media is an incredibly useful tool for businesses of all types, and a medical practice is no different. Indeed, since these businesses cater to the public and doctors are viewed guardians of our wellbeing, it’s logical to interact and engage with patients on their preferred social platforms.

Use your social channesl to pose questions of your audience, publicize case studies and interesting health/nutrition literature, dispense opinions and blog posts, and make observations about the nation’s state of health. Just remember to create a social media calendar, so you’re publishing relevant, timely posts (for example, nutritional information throughout #NationalNutritionMonth).

Many doctors have significantly boosted their profile (and that of their practice) via social media, not least Dr. Rangan ChatterjeeDr. Mikhail Varshavski and Dr. Amy Myers. Dr Chatterjee has harnessed social media to become something of a go-to expert, and even has his own BBC show, Doctor in the House.


Dr. Josh Axe, meanwhile, uses Facebook, Instagram, YouTube and Pinterest to talk remedies, recipes, food and fitness. His is a great example of a joined-up digital marketing approach.

As for which social networks are best for medical practices, it really depends on the kind of content you wish to post. All the major networks will help you interact with patients, obtain insight as to their preferences and formulate a powerful digital marketing plan.

Facebook, however, remains the most used social network among all age groups (except teens). Baby Boomers and Gen X’ers – perhaps the core audience for a medical practice –  are particularly likely to favour Facebook over other platforms. Interestingly, Pinterest is the Baby Boomers’ second favourite network, with 12.9 million users in 2018, so posting infographics on there is a good idea. Then again, you don’t want to neglect Instagram, which is increasingly cornering the younger market.

In addition to promoting your own content, a great way of boosting your online presence is to participate in ongoing conversations taking place on relevant Twitter, Facebook and LinkedIn groups. Websites like Quora are also nerve centres of discussion, where you can pitch in, help patients solve their problems and drive more traffic to your site.


Specific social media strategies that would work well for a medical practice include local targeting, so as to get your content in front of people who may use your service in the near future. Indeed, with all the major platforms you can target specific audiences based not only on location but interests, age, sex etc. In this way, you can advertise and promote your business to the exact customers you’re seeking to attract, honing in on their passions and engaging them on a deeper, more personal level. Social ads can also send potential patients to a custom landing page intended to collect contact information, which means you can target them via regular email campaigns and/or newsletters.

While you might find it uncomfortable touting your medical practice online, you shouldn’t be shy. According to a study conducted by NTT DATA Services, almost 60% of patients expect their digital healthcare experience to closely resemble the modern retail market.

Collect customer reviews

Reputation management is essential for any organization, but especially for medical practices. After all, while you may or may not trust a retailer to sell you a worthwhile product, you must have unshakeable faith in your doctor or surgeon before crossing the threshold. Patients are savvier than ever, combing reviews before booking a holiday or visiting a restaurant, so why wouldn’t they do the same before choosing a medical practice?

Integrate a customer review platform onto your website, then encourage patients to leave reviews documenting their (hopefully positive) experience. You might also compel them to share glowing reviews on their own private social platforms. Negative reviews, on the other hand, can help you identify failings in your business and, if properly dealt with, you can turn disgruntled patients into loyal clients.

Conclusion

In the online space, the goal is to show that your medical practice prioritizes care and compassion. By following the aforementioned tips, you’ll ensure that you promote your business to the widest number of people, and position yourself as a trustworthy brand. Focus on patient engagement, meaningful content, reputation management and providing value for money. An apple a day might keep the doctor away, but a marketing plan that combines pre and post-treatment care with savvy digital techniques will keep patients happy.


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Healthcare Marketing should Target Baby Boomers in China

Healthcare Marketing should Target Baby Boomers in China | Order top quality medication | Scoop.it
Baby Boomers is typically defined as those born between 1946 and 1964, and over 37 million of them will face chronic health issues by 2029. Healthcare companies should integrate digital marketing channels for Baby Boomers due to their later-in-life experience with the internet. This is an opportunity for new brands to develop in healthcare products. However, it’s important to remember that Chinese Baby Boomers are adjusting to their medical needs as seniors. Theyhave an important budget to spend on health care. This tendency is confirmed by the increase of income in the whole society but particularly in the middle-class families. Indeed, parents are more and more financially to spend money on care and convenience items for them and their Children.

Marketing to China it's also an Agency

 


Before you decide to get in this market, here are a few features you need to be aware of.  Because you are or want to do your business in China, it is very important to be familiar with the Chinese education system. Here, we mean how the child is raised during its first years. In the baby healthcare product market, your main target is not the parents but the mothers. They are the ones that take care of a lot of the babies. These mothers have higher expectations because they want the best for their baby but also because the reflecting image about them is very important.

Baby Boomers in Chinese society are very precious. They also play a significant role in the child’s education. In China, the nursery system is not very usual as in most European countries. When parents go to work, they leave their child to their grandparents. Concerning babies’ habits, they start to eat solid food from 4 months which is a bit earlier comparing so some European countries.

CHINESE BABY BOOMERS’ NEW PURCHASING BEHAVIOURS


Pew Research indicates that the average Boomer feels younger than their actual age and that they believe old age only arrives after 72 years. This means they are willing to maintain good health for as long as possible. Most Chinese Baby Boomers believe that at 70 they should still have active, healthy lifestyles that include work, Travel, leisure, and sexual activity. This makes the Baby Boomers in China a primary target market for all healthcare marketing strategies.

Chinese Baby boomers love all trendy things. Consequently, they change baby products more frequently than in western countries. Nowadays, babies ’parents are from a generation which is quite connected. They use social media and all the digital sources they have to compare brands, exchange with them, share their opinions with other mothers. Information go fast, that is the reason why is very important to pay attention to people say about you on the internet. Chinese mothers order many baby care products on the line. This is why you need a good SEO to be easily noticeable. You must appear as a credible brand that really understand and satisfy the needs of the baby and the mothers. It’s essential to be reliable in the parents’ mind.


Baby boomers born between 1946 and 1964, spent more money on technology than any other age group and they are now very active on social media. According to recent research, boomers are 19% likelier to share Wechat or Weibo content than any other generation. Consider the myth about digitally challenged boomers to be well and truly debunked.

BABY BOOMERS ARE ONLINE: THEY USE THE INTERNET FREQUENTLY


People who think that older people aren’t online users are totally wrong. Chinese Baby Boomers between 47 and 55 years old spend more than 40 hours per month online.

More than 82 percent of Chinese baby boomers have a social media profile. WeChat, Weibo is their most commonly used platforms, and more than half spend so many time browsing websites and using social networks every week.

This generation is very active and they act as caretakers while being parents of Millennial children. So, they spend a lot of time researching health matters.

They prefer to conduct their own research and will go to other sources such as friend recommendations if your healthcare organization doesn’t include self-service channels. Blog posts, guides, videos, and other educational content will give you the opportunity to reach them and start a strong relationship with these Baby Boomers.

THEY STILL USE OFFLINE CHANNELS: THEY’RE WEATHER, AND THEY SPEND MORE


While they’re no longer strangers to the internet, Chinese Baby Boomers do not really trust offline marketing compared to the younger generation. More than 78 percent have conducted more research on health care after seeing a commercial or looking at a magazine feature.

Health care marketers should integrate marketing campaigns with offline and online efforts in order to seduce the Baby Boomers. For example, your brand or Company can send out