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Social Media Implementation Checklist

Social Media Implementation Checklist | online pharmacy store |

Set goals first. If traffic, leads and sales are part of the goal, then gotta have the next focus be on content creation. Then, using social to share. Can't get much value out of social unless you're actively creating, publishing and sharing content. 

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More Anti-Obesity Drugs for Teens Coming, Devices Are Next Step

More Anti-Obesity Drugs for Teens Coming, Devices Are Next Step | online pharmacy store |
For obese teens who are unable to make lifestyle changes and are not candidates for bariatric surgery, there is "hope on the horizon" in the form of medical therapies and endoscopic devices.'s insight:

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Was the Virginia Beach “shooter” taking psych meds? Anti-depressants make males MORE AGGRESSIVE after a period of time –

Was the Virginia Beach “shooter” taking psych meds? Anti-depressants make males MORE AGGRESSIVE after a period of time – | online pharmacy store |
Why are so many Americans mentally unraveling as of late and turning guns on innocent people and then themselves? It's genocide in America by serial homicide–suicide. Did you know SSRI drugs are like energy drinks with the worst, long-term hangover, also known as chronic depression?'s insight:

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Patients Who Want To Use Suboxone For Addiction Can Have Trouble Getting It, Study Finds | CommonHealth

Patients Who Want To Use Suboxone For Addiction Can Have Trouble Getting It, Study Finds | CommonHealth | online pharmacy store |
Researchers posing as patients called prescribers who say they offer Suboxone treatment. Half said they weren't taking new Medicaid patients.'s insight:

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Bill Cosby appeal to focus on other women's testimony, quaaludes

Bill Cosby appeal to focus on other women's testimony, quaaludes | online pharmacy store |
Cosby is serving a three-to-10-year prison term for drugging and molesting Andrea Constand at his suburban Philadelphia home in 2004.'s insight:

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Can I have a Cheat Day on Phentermine?

Can I have a Cheat Day on Phentermine? | online pharmacy store |
If you're having trouble eating healthily, even when you've got phentermine on your side to help out, a cheat day could make it easier to stick to a diet.'s insight:

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The Use and Abuse of Social Media in the Cath Lab

The Use and Abuse of Social Media in the Cath Lab | online pharmacy store |

I learned something new recently. Did you know that the average person has five social media accounts and spends about an hour and 40 minutes browsing these counts every day, accounting for 28% of total time spent on the Internet? In Britain, the English are slightly less digitally obsessed, spending an hour and 20 minutes each day (courtesy of Dr. M. Chadi Alraies — see below).

Social media has become a ubiquitous part of our daily life and in particular, involves how we in cardiology and the cath lab exchange experiences, educate, discuss, notify, and create forums for information exchange. Just so we are on the same page, social media is defined as forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos) (Table 1). If you have a modern cell phone, you have access to social media and, whether we like it or not, are exposed to and influenced to various degrees by what we see on social media. At the American College of Cardiology (ACC) Annual Scientific Sessions in March 2019 in New Orleans, I was honored to be asked to participate in a debate on the pros and cons of social media. Dr. Martha Gulati, Chief of Cardiology, University of Arizona, Phoenix, Arizona, took the role of the proponent position on the benefits of social media. I took the role of a skeptic as to its value (although I am on Twitter @drmortkern and Facebook) (Figure 1).

The session had quite a lively discussion, bringing a wide disparity of views from both panelists and audience members. Although I am a relatively infrequent user of social media, I have a basic understanding and high curiosity, because my 30-something-year-old daughter has educated me to just above a beginner’s level. Having participated in the discussion and read a great article on the subject1, I thought this might be a good opportunity to share with our cath lab colleagues and others some of the important concepts and comments that highlighted the use and abuse of social media as it might apply to our workplace.

One of the best explanations of social media for those who are not familiar with it comes from an article by Drs Parwani, Choi, Lopez-Mattei, Raza, Chen, Narang, Michos, Erwin, Mamas, and Gulati, all members of the ACC interest group focused on social media and its opportunities in cardiovascular medicine. Their paper1 clearly summarizes the basics of social media, and its uses in education and advancement for the individual cardiologist and overall research (Figure 2). Social media is useful in creating new cardiovascular networks and communities. It is applicable for journals and conferences to notify users about recent events or publications. It has the capability for promotion of cardiovascular health initiatives. At the end of the article, Parwani et al also list suggestions for social media best practices.

The Pros of Social Media

At the 2017 Cardiovascular Research Technologies (CRT) meeting in Washington, D.C., Dr. M. Chadi Alraies, MedStar Washington Hospital Center, Washington, D.C., and Dr. Sheila Sahni, David Geffen School of Medicine, UCLA, Los Angeles, California, presented and later published2probably the most comprehensive description of social media, describing its importance in medicine, and use in learning, educating, promoting work, and for personal branding and networking (Figure 3, Table 2).

Differences Among Social Media Platforms

Numerous social media platforms are available to the individual such as Doximity, Snapchat, Twitter, LinkedIn, YouTube, Facebook, Instagram, etc. As social media users, we do not need to be conversant in all, but we should be aware that many of our professional societies, colleagues, and fellow team members will be a participant in at least one or more of these platforms. While I may be dating myself as an outmoded old guy, I use Twitter, as do many of my professional colleagues, along with a couple other modalities (e.g., Facebook and Instagram) to keep appraised of different cath lab techniques, publications, meetings, and opinions. Some media are better than others at graphic display (Instagram), notifications (Twitter, Facebook), or conversations (Twitter, Facebook) [Note: These are my own assessments. Others may disagree. MK].

Using social media helps learners by highlighting journal activities, society and organizational meetings, and by transmitting opinions from experts in the field. Social media often involves peer-to-peer and colleague collaboration and discussions. Many of our most prestigious scientific journals have and continue to make their content known through these media.

Twitter as a Search Engine and for Remote Meeting Engagement

Something shown to me by Drs. Alraies and Sahni was that Twitter can function as a search engine to look up particular topics of interest such as drug-eluting stents or left atrial closure, and allow you to see instant results. Social media has the ability to enhance participation in scientific meetings, either in person or remotely, through polling and livestreaming. The use of social media at such meetings can engage colleagues in debate or support public health care messages. Providing scientific meeting updates, updates, learning, and engagement at these meetings are just some of the benefits of the social media platforms. It is now easy to conduct online polls to get immediate feedback from peers and colleagues interested in a controversial topic. Opinions can be quickly solicited via social media by using methods such as Twitter polls to see current thought on a critical subject, presentation, or procedure.

Social Media Use for Patient Education

In some regions of the world, general clubs and chats on cardiovascular disease topics have become useful for educating both patients and care providers. Platforms such as Facebook Live have been used in academic practice and discussions. Twitter and other similar platforms have been able to expedite information exchange. Of course, any time patient information is discussed online, we must be aware of the HIPAA rules protecting our patients’ confidentiality.

Downsides of Social Media

When I was asked to discuss the pros and cons during the ACC panel session, I listed them in an old-fashioned format, with a pen and paper, a device that rarely runs out of battery, never needs to be recharged, is relatively inexpensive, and is always available, unlike some of her more modern media platforms. In my own handwriting, I listed the following 8 things I consider critical to the discussion of social media (Figure 4):

  1. Social media is here (whether I like it or not, and I think I do).
  2. It has its limitations as a communication tool, but it can reach huge audiences.
  3. Its major functions appear to be marketing and notifications. It is used to share opinions and (presumed) facts.
  4. (Anyone can be a) media expert? No qualifications needed to be a Twitter maven.
  5. Social media posts are not peer reviewed, are not vetted science (and may be inaccurate).
  6. Discourse may not advance science (or may be frankly rude).
  7. Social media will not get you grants.
  8. Social media will not advance your scientific career goals (but will advance your visibility on Twitter; see #4).

My major concern about using social media is that at times, it is a true waste of time. Moreover, the information exchange can become unreliable, personal, or unhinged. In presenting clinical material, personal or patient information may be overlooked. We should adhere to the rules of privacy and protected health care information law. However, there are no ways to enforce these or any other rules on the Internet. As a consequence, it is not rare for one to witness the dark side of social media, presenting as biased, untrue, unfair, and/or unvetted diatribes substituting as facts, making the platform substance propaganda, rather than news.

My Suggested Rules and Best Practices for Social Media

  1. Do not violate HIPAA or the General Data Protection rules of the European Union.
  2. Use common sense and avoid being rude. Remember your tweet is a permanent record of your thought and will stay with you wherever you go.
  3. Comment when you think it adds to conversation or to support a position, but keep it professional. Don’t say something you wouldn’t want to see printed on the front page of The New York Times.
  4. Don’t spend too much time when you have real things to do.

What Are # and @ Used For?

For those new users, it is confusing to be in the dark about the symbology of the social media world.  For a bit of clarity, here are what the # and the @ mean if you don’t already know. A hashtag (#) is a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic that can then be searched. Whenever a user adds a hashtag to their posting, that word and the post are able to be indexed by the social network and become searchable/discoverable by other users. A hashtag archive is consequently collected into a single stream under the same hashtag. For example, adding or searching for the hashtag #RadialFirst allows users to find all the posts that have been tagged using that hashtag and people (@drmortkern) who are interested in or who have participated in this topic. The @ sign is used to call out usernames in tweets. People will use your @username to mention you in tweets, send you a message, or link to your profile. A username is how you are identified on Twitter, and is always preceded immediately by the @ symbol (Figure 5).

The Bottom Line

Twitter, Facebook, and other social media platforms have changed the way we see our world. Social media will be the way we communicate, educate, notify, and share our views across wide groups of users, particularly in the cardiovascular space. Corporate, university, business, and personal branding provides the ability to display your profile, contact information, and likes/dislikes, as well as promote your research, clinical expertise, practice and institutional clinical programs of special note.

I hope this short review on social media is helpful. I thank Dr. Alraies and Dr. Sahni for sharing their CRT presentation with me. Finally, be safe and have some fun out there in the Twittersphere. 

Disclosures: Dr. Morton Kern reports he is a consultant for Abiomed, Abbott Vascular, Philips Volcano, ACIST Medical, Opsens Inc., and Heartflow Inc.

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Social Media Dos and Don'ts for Healthcare Professionals

Social Media Dos and Don'ts for Healthcare Professionals | online pharmacy store |

Social media use is incredibly pervasive these days. According to the Pew Research Center, nearly three-quarters (73 percent) of all U.S. adults use YouTube, 69 percent use Facebook, and 37 percent use Instagram.

Social media can be an effective medium for doctors and other healthcare providers to reach new patients and also strengthen their relationship with current patients. However, diving headfirst into the social media game isn’t ideal without a plan.

Before you take your first steps into using social media for healthcare marketing, take time to familiarize yourself with best practices and common pitfalls. 
Read on to learn a few dos and don’ts of social media for healthcare professionals.

6 tips to help health professionals succeed on social media

1. Establish a social media policy

Setting clear expectations around social media for your healthcare practice is an important first step before using social media. A social media policy is a set of guidelines that help your staff understand what they can and can’t do as it relates to your practice’s social media presence.


Establishing a social media policy can help you avoid HIPAA violations, protect your reputation, and establish trust with your patients and their family members. These are the minimum components of a social media policy:

  • People: Include everyone who could be sharing content or interacting with people on behalf of your practice. This usually includes staff and any other providers at the practice.
  • Compliance: Make sure everyone at your practice is aware of the regulatory environment and how their social media activities could violate compliance. Illustrating some examples of what not to do could be helpful here.
  • Recourse: Outline what remedies are available in the event that someone violates your social media policy. Sometimes a volunteer, for example, might not be aware of how serious even the smallest HIPAA infraction can be, so it’s best to let them know ahead of time.

2. Share original content

Sharing original content is a must to find success on social media. Why does original content matter? It’s mostly about engagement. The more thoughtful, unique, and original your content, the more likely you are to elicit a reaction from users.

If you look around the web, you’re likely to find that the highest performing content is original. That’s partly due to algorithms that allow original posts to reach more people. Whether it’s original research, a unique graphic, or a well-written blog post, original content outperforms curated content.

What’s more, a primary function of social media is to drive people to your healthcare website so they can learn more about your practice and schedule an appointment. When you share other people’s content, it leads somewhere other than your website, so you’re missing out on conversion opportunities.

3. Don’t be overly promotional

Although you can use social media to share information about new services, special offers, and events, your content should not exclusively be promotional.

According to a survey conducted by Sprout Social, one-third (33 percent) of people are most engaged by social media content that teaches them something. To engage these and other people, you should more so be sharing educational content. Plus, if you’re constantly exposing your audience to different promotions, you’re likely to see a significant dip in engagement and following.

Being strategic with your promotions will help you get more from social media. At PatientPop, we recommend healthcare practices share four educational or entertaining posts per every one promotional post.

4. Post regularly

Healthcare practices should post regularly on social media to achieve “social proof.”

Social proof refers to a consumer behavior theory that suggests that, when a person is unsure how to behave or whether to trust a business, they’ll look around for cues to better align their behavior with the behavior at large. Essentially, consumers trust one another’s actions more than they trust a practice’s marketing messages. When they see a practice has active social media profiles with a positively engaged audience, they’re likely to trust the practice more.

Positing regularly and developing an engaged social media audience allows you to tap into an element of consumer psychology that lowers apprehension, engenders trust, and ultimately wins over new patients.

5. Humanize your healthcare practice

Prospective patients want to know the people who work for your healthcare practice. Being able to connect a brand, story, or practice with human beings makes relationships more real and valuable.

You can easily make your healthcare practice seem more human on social media by sharing photographs of your staff that celebrate their achievements or show their involvement in the community.

If you plan to share photos of patients, you’ll need to obtain their written authorization first. Failing to do so is a HIPAA violation. Talk to your legal counsel for more information.

6. Don’t ignore engagement

Traditional advertising and marketing approaches such as television, radio, and print are one-way broadcasting tools, but social media sites are best for a two-way conversation. Social media gives business accessibility and a direct line to their customers, but it also gives customers a direct line to a business, and studies show that customers are using that line.

According to research done on Sprout Social, an astounding 90 percent of surveyed participants used social media to communicate directly with brands. That ended up being more than phone and email combined, showing that your audience may already find social media the most effective way to engage with you.  

Tracking your engagement performance and doubling down on posts that lead to comments, reactions, reshares, and generally positive engagement is what allows you to tap into the underlying value of social media. Remember: Without “social,” it’s just media. Extending a hand to your audience isn’t just encouraged; it’s essential.

Bonus: Incorporate social media into your healthcare marketing plan

Social media can help you achieve your healthcare marketing goals because it allows you to reach new patients and deepen your connection with current patients. However, social media should be just one component of your healthcare marketing plan.

To successfully promote your healthcare practice online, you must also build a high-performance website that is optimized for search engines; enhance your online presence by claiming and optimizing your practice and provider profiles across the web; and continually accrue patient reviews on sites like Google.

Visit the PatientPop website for more information on building a strategic healthcare marketing plan.

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Social Media has Revolutionize Healthcare: Explained using Innovative Ways

Social Media has Revolutionize Healthcare: Explained using Innovative Ways | online pharmacy store |

Social media has now become part and parcel of the life of the people. Why not? The regular updates from social media platforms such as Facebook, Twitter, YouTube, and many more has provided helping hand to enhance their knowledge and assist them in their time of needs.


Such is the power of this medium that every industry has been trying successfully to incorporate them into their marketing strategies to achieve success in their respective business.


Healthcare industry is not resistant to use the given media as it has resulted in bringing a revolution to the whole healthcare sector. It is a known fact that a large number of people uses the online medium to get necessary health updates, and social media plays a vital role in it.  


Various researchers have revealed the fact that 40% of the people found information from social media has a significant impact on how they deal with their health. Another report has revealed that 60% of doctors rely on social media to provide quality services to their patients. The reason cited out has been its transparency and open communication between the patient and doctor.

Hence, the given medium has provided a useful platform where the people connects with healthcare professionals and discuss all the healthcare issues ranging from physical to mental with no hesitation. Sounds interesting, isn't it?


The given article will figure out few of the meaningful and breakthrough ways the social media has to bring revolution in the healthcare sector: 


Spread of Medical Awareness

In earlier days due to lack of data, health professionals were unable to create awareness about the health among people in a large number, especially during a medical crisis. However, the scenario has changed today all thanks to social media.


Fully equipped with relevant medical information, an online educational and medical awareness campaign could be kick-start within a few minutes.


Make a social network among all the health professionals and sharing accurate information about precautionary measures taken during epidemic outbreaks or sharing awareness about rare disease, has now become a common norm.


One notable example is the creation of awareness about a rare disease called Amyotrophic Lateral Sclerosis (ALS) via ice bucket challenge campaign. It garnered attraction of millions of people online and allowed ALS Association to collect $115 million funds for the research and community services. A noble work possible only through social media! Agree or not?


Handling Crisis Situation Well

There has been a continuous ongoing cycle of natural disaster in one or another country due to climate change. It is becoming difficult to provide medical aid and other facilities to the people affected by such hazards.


In such a scenario, social media has arrived as a boon for the healthcare sector. Now, healthcare organizations could easily update all the medical facilities; store a significant amount of medicinal drugs and managing hospital capacity by accessing the information about the medical outbreaks from various social media platform.


One notable example has been the outbreak of Nipah virus in the Indian state of Kerala in 2018. After getting information about its outbreak, doctors all across the state formed a medical group on one of the social media platforms to share information about the given virus quickly. Thus within a few days, the medical team was able to combat the virus with few casualties successfully.


Facilitation of Physical Collaboration

In the previous days, a collaboration of doctors from a reputed hospital with those working in a public hospital in the remote village was impossible. Nevertheless, this myth has been rebuffed by the emergence of social media platform.


With the availability of various social media channels, it has become easy to share and collect information about any new medical facilities to create a widespread network of knowledge among the health practitioners and improve the medical facilities in remote areas.


This is not a one-sided affair because the improvement in the medical facilities will bring satisfaction among the patients and foster a sense of loyalty among them towards the given healthcare centers.


Wrapping Up

It is clear now that more and more healthcare sectors are opting for a vivid presence on the social media platform to interact not only with the patients but also with their fellow health professionals to enhance the medical facilities to the common people.


Indeed, the healthcare industry across the globe has changed their working to suit the needs of the people and with effective social media tools; they have been able to revolutionize the whole medical world.

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Healthcare marketing blogs: 7 of our favorites

Healthcare marketing blogs: 7 of our favorites | online pharmacy store |

Healthcare marketers know that it’s not easy to keep track of the latest industry trends. Our jobs are often pulling us in a few different directions, whether it’s writing physician bios, drafting new webpage content or interviewing SMEs. That’s why we rely on the web’s best healthcare marketing blogs to keep us in the loop.

Our favorite marketing blogs don’t have to have a fancy design or snazzy title, but we do look for consistent posts, industry news and content that helps make our jobs easier. Bonus points for creative, out-of-the-box topics that bring a fresh perspective to healthcare marketing.

We’ve put together a quick roundup of our favorite resources for healthcare marketing news and trends. Do any of these make your list?

Ragan’s HealthCare Communication News

Ragan’s HealthCare Communication News has been one of our go-to resources for years. They provide a ton of great content around healthcare writing and editing, PR and marketing, social media and internal communications. We also love their excellent pool of infographics — one of our favorite ways to digest information.

Health Care Social Media

Whether we like it or not, social media is a major part of healthcare marketing today, which is why we love the quote featured on Health Care Social Media Blog’s home page:

“We do not have a choice on whether we do social media, the question is – how well we do it.” – Eric Qualman

We love the Health Care Social Media blog because it’s a resource that helps make our job easier. It has a weekly “Monday Morning Cool Tool” post that shares a new app or website that can make your social media marketing more effective. This blog also frequently shares tips and best practices for marketers trying to improve their healthcare social media game or be more efficient in their day-to-day social media tasks.


There are plenty of marketing blogs on the web today, but what if you’re looking for healthcare-specific SEO advice or best practices on physician liaison roles?

Although the Intrepy blog is not updated as often as some others, we love that they feature articles that cover topics with the healthcare marketer in mind. They tackle areas like medical SEO, online reviews for healthcare organizations, physician referral relationships and Instagram for medical practices.

The Healthcare Marketer

The Healthcare Marketer is hosted by Dan Dunlop, who is principal of the healthcare marketing agency Jennings. Through his blog, Dan shares his advice and experiences in healthcare marketing, specifically around topics related to patient and consumer engagement.

What’s great about this healthcare marketing blog is that it’s all written in Dan’s professional point of view, which provides a refreshing read after many of the other marketing blogs on the web today. The personal voice is engaging and feels more like a conversation, rather than a list of best practices.

Content Marketing Institute (CMI)

Yes, this isn’t a healthcare marketing blog specifically, but if you’re a marketer, you’ve got to readContent Marketing Institute’s blog. If you’re looking for anything — and we mean anything — related to content marketing, CMI’s blog is the place to be.

CMI also offers a wealth of other content marketing resources, like webinars, weekly Twitter chats, podcasts and conferences.

Becker’s Hospital Review

Becker’s Hospital Review is one of our top sources for healthcare industry news. While the content may not always focus on healthcare marketing, Becker’s helps us keep tabs on trends and headlines across a broad spectrum of healthcare topics, including strategy, telehealth, patient engagement, rankings, mergers and more.

Franklin Street Insights

We find plenty of useful articles, guides and reports on Franklin Street’s Insights. As a healthcare “brand innovation firm,” Franklin Street features a lot of content around hospital branding, but also covers other important healthcare business topics, like advertising, recruiting top medical talent and handling hospital expansions.

What are your go-to healthcare marketing blogs?

Of course, we’re big fans of our own blog here at WriterGirl, but we know we’re just one of many resources available for healthcare marketers and writers.

Where do you head when you need marketing advice for your healthcare organization? We’d love to hear all about your favorites in the comments section below.

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Social Media Implementation Checklist

Social Media Implementation Checklist | online pharmacy store |

Set goals first. If traffic, leads and sales are part of the goal, then gotta have the next focus be on content creation. Then, using social to share. Can't get much value out of social unless you're actively creating, publishing and sharing content. 

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Another Drug Smuggling Arrest At Maryland Correctional Facility – CBS Baltimore

For the second time in as many days Maryland correctional officers have stopped a person from smuggling the narcotic suboxone into a prison.'s insight:

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Baltimore attorney arrested and charged after an attempt to smuggle drugs into a Hagerstown prison

Baltimore attorney arrested and charged after an attempt to smuggle drugs into a Hagerstown prison | online pharmacy store |
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Indivior's former parent ponies up a whopping $1.4B to settle Suboxone marketing probe

Indivior's former parent ponies up a whopping $1.4B to settle Suboxone marketing probe | online pharmacy store |
With the feds sniffing around Indivior’s aggressive marketing of opioid addiction treatment Suboxone, the forecast looked bleak for the drugmaker. The stink was bad enough that Indivior’s former parent company is paying a steep price to clear its name—to the tune of $1.4 billion.'s insight:

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Reckitt Benckiser's $1.4bn settlement over Suboxone verges on the farcical | Nils Pratley | Business | The Guardian

Reckitt Benckiser's $1.4bn settlement over Suboxone verges on the farcical | Nils Pratley | Business | The Guardian | online pharmacy store |
The UK company may have avoided a day in court, but its claims of innocence will never be tested...'s insight:

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SNL: Victoria Jackson dances chronic depression away atop Dennis Miller’s desk.

SNL: Victoria Jackson dances chronic depression away atop Dennis Miller’s desk. | online pharmacy store |
It’s time to dance ol’ chronic depression away!'s insight:

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10 Reasons Why Social Media is Beneficial to Your Medical Practice -

10 Reasons Why Social Media is Beneficial to Your Medical Practice - | online pharmacy store |

We all use social media for personal use. However, it reaches goes far beyond personal needs. There are many advantages to utilizing the power of social media for your business.

What Social Media Benefits Your Business

1. Brand Awareness

You are able to build your brand beyond your physical business. You can showcase your brand online using social media posts to highlight the values of your business’ brand.

2. Your Audience

Get to know your audience. Patients, other medical professionals, or students. This allows you to tailor your content to your audience.

3. Another Access Point

Having a presence on social media allows your patients and colleagues another way to reach you. Many medic professionals do not have their email readily available and some may not want to call your practice.

4. Share Relevant Topics

By getting to know your audience, you can tailor your content toward their interests. From general information for patients to medical advances for colleagues. You can utilize hashtags and ads to specifically attract the right audience for the content you produce.

5. Cost Effective

Traditional marketing can cost $200 for just one newspaper advertisement. A mass mailing can cost almost $1000. Why not utilize social media and spend much less per month for consistent posting. Social Media Management offers a new, cheaper avenue to your marketing needs.

6. Personal Connection

Social media allows a personal connection that you may not get otherwise with your audience. While you get a few minutes with a patient in the office, social media allows you to build a rapport with them.

7. Increase Traffic to Your Website

Having a blog linked to your practice’s website is a great benefit to keep your patients informed. This allows you to talk about common conditions and check-ups throughout the year. Promoting these posts on social accounts allows your content to be seen by more people. In turn, this brings more views to your website and to your brand.

8. Bring in New Patients

By promoting on social media, utilizing ads, and sharing blog posts shows your community that you are a leader in the field. This brings more patients to your practice. Isn’t growth what every office needs to survive and thrive? Social media can assist in that area.

9. Ability to Target a Specific Audience

Utilizing ads and hashtags allows your content to be driven to a specific audience. Back to school is here, online ads can be used to target a specific age range and those interested in family. Is there a health fair coming up that you will be a part of? We can target that specific audience as well. Hashtags are used to tag locations, such as your city, and topics of interest or a specific type of person. Facebook ads are still cheaper than traditional marketing.

10. Improved Customer Service

By giving your patients additional information and a new avenue to reach you, this improves your customer service. It shows you’re an asset to the community beyond seeing patients in the office. Medical advice, of course, wouldn’t be provided but it allows you to share information regarding your specialty. This increases the perceived value of your brand.

Social media is an amazing, cost-effective resource for your business. Utilizing a Social Media Manager gives you an additional set of hands that allows you more time to focus on the aspects of life you chose. The ability to target a specific audience and bring in new patient flow.

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5 Ways Healthcare Professionals Are Using Social Media

5 Ways Healthcare Professionals Are Using Social Media | online pharmacy store |

In 2019, social media plays a very integral role in our personal lives.  Seldom a day goes by that we are not on our smartphones documenting the noteworthy (and sometimes less than noteworthy) happenings of the day.  Social media not only connects us as individuals, but also as businesses.  New effective ways of utilizing social media for business are always surfacing.

In the healthcare industry specifically, there are several reasons why healthcare managers are choosing to incorporate social media into their marketing strategies.  Here are 5 noteworthy ways your practice can use social media.
Share Information
Social media allows healthcare professionals to better share information that is important to their patients.  This can range from health tips to their take on the latest current studies in their field of expertise.  New doctors can be introduced and questions can be answered.  Practices can connect with their patients on a more personal level.
Gain Brand Ambassadors
Speaking of connecting with patients on a more personal level, by doing so, your practice may gain some “brand ambassadors.” If a patient feels a doctor or practice cares enough to offer them helpful tips or even reach out to them in a more personal way (by liking comments, answering questions, etc), they will be more likely to refer friends and family or simply share with their social networks the latest treatment they received at your office. Ultimately, customer service is important no matter the industry.
Real Time Updates
One of the great things about social media is that information can be shared immediately.  Use this to your advantage.  If you work at a hospital, give real time updates on hospital capacity. Do you have extra appointment availability? Share this info with your patients.  You never know who might be looking for a last-minute appointment.
Competitive Analysis
Social media provides an easy way to check out your competitors. Take a look at their profiles. See what kinds of information they are sharing. Find out what kind of content their patients are commenting on.  This can only help your practice improve the quality of your social media presence as well as offer higher patient satisfaction.
Connect with Other Doctors
Using social media for professional purposes is also very common and useful.  Connect with specialists in different fields.  These kinds of professional relationships can help with referral business in the future.

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Importance of Digital marketing for Healthcare industry

Importance of Digital marketing for Healthcare industry | online pharmacy store |

Progress is the name of change, adaptation, and naturalization. In this context, marketing techniques play smart to attract customers and it has become easier with digitized marketing process boosting sales, profit and Return on investment. Now, this marketing is spreading towards healthcare industries taking healthcare services to the next level. But how things are changing quite exciting to know.
According to Google, one out of every twenty searches on its platform is related to healthcare. And more importantly, the number is on a constant upswing- meaning happy days for the sector. This is good news for healthcare advertising agencies encouraging to multifold their jobs to garner more eyes. Digital marketing has completely replaced the traditional Healthcare Marketing Practices.

Why you need Digital Marketing for your Hospital or Clinic?

Report says –

  • 84% of patients avail offline as well as online sources for clinic/hospital research.
  • Patients search for symptoms and condition of diseases on the digital podium before visiting a doctor.
  • Digital content comes handy to schedule an appointment.

Before Scheduling an Appointment –

  • 44% of patients book appointments who research for hospitals site using mobile.
  • 83 % patients visit hospital site to be informed about the service offered.
  • 50% of patients get influenced by sites rich with health information.
  • 26% patients leave reviews on social media, website and Google reviews.
  • 1 in 8 patients follows online videos for testimonials and review.

After Booking an Appointment –

  • After availing service from a particular hospital, patients share their experience.
  • 12% of patients post review on social media.
  • 6% post reviews on hospital or clinic website.

How Digital Marketing Holds Advantages for Healthcare Sector?

  1. With digital marketing, you can track your customer’s behavior to streamline your services for elevated customer experience.
  2. Digital marketing reduces the spend on marketing by opening up loads of tiny yet effective marketing approach, like Facebook, Twitter, LinkedIn, YouTube, Instagram, Content marketing, broachers, website and many more.
  3. It lets you engage your customers with alluring and informative content and info-graphics.
  4. Through email marketing and social media marketing, you can directly interact with your potential customers.
  5. With regular updates, you can maintain a healthy and long-lasting customer relationship.
  6. Unlike traditional marketing, Digital Marketing Companies offer increased chances of personified marketing experience.
  7. Digital marketing is time efficient, pocket-friendly, instant, effective and it offers best possible ROI and up to 80% higher revenue over your marketing spend.

In the light of the above impacts and advantages, the prime takeaway is –healthcare sector should practice digital marketing. And if you are wishing to have higher visibility and build brand loyalty, it’s better to hire an effective healthcare marketing agency that might help you out with desired results.

Six Key Servings of a Healthcare Digital Marketing Agency

1. An easy to navigate presentable website:

A finger-friendly website full of desired information is paramount being the mirror to reflect you among your customers.Ensure to design an easy to use, mobile responsive and patient-focused website with engaging content and info-graphs. Additionally, include your contact and address details, list out your services, appointment schedule, timings and doctors profile for better understanding for your visitors that might aid you to get ready to go customers.

2. Informational blogs embedded in the website:

Rich blog content helps your website to be at the top of search engine result page and make you visible to customers wishing to avail healthcare service. Along with blogs, do publish the customer experience availing your services or testimonials that may inspire other patients to visit you. Updating novel medical information about diseases, causes, treatment, world survey results, healthy diet, and lifestyle is the key to the higher time of retention.

3. E-mail marketing:

A captive website with rich text makes you searchable but with an informative email, you will be a step ahead. While some exclusive offers and promotions are going on, do a broadcast with informative bulk mail with an inviting note to make a large number of customers visit you.

4. Video marketing:

Video marketing is in trend being time efficient and educative at the same time. Do prepare relevant videos with associate physicians, doctors and people having medical knowledge or your regular customers by asking them to share their experience. Then share those videos in varied social forums like Facebook, LinkedIn, Twitter, and YouTube having huge customer followings. And if you are into healthcare services, then this article is exclusively for you. Take a look.

5. SEO to be taken care of:

Search engine optimization holds significance for online visibility. Without any compromise implement white hat SEO strategy for organic leads. While talking about white hat SEO, keywords come into the picture. So before doing any sorts of content do a thorough market and competitor research and list out potential keywords that are potent enough to drag customers to your site with ease. And include those shortlisted genuine keywords in your website and blog content, email, audio, and video to effectively invite loads of customers. In addition, using an SEO tool, track your website performance and improve with desired elements to stay ahead of varied penalties asked by Google.

6. Social Media Marketing:

Being an open forum, social media addresses huge customers. Hence, it is advisable to make your social visibility strong enough arresting interest of the visitors. With an apt media, marketing planning picks the social podium that suits your business the best. Bombard that social media with relevant infographics, images, videos with inviting content taking leverage out of the broad forum by targeting genuine customers that result in conversion rate optimization and ultimately higher revenue.


Admiring the vitality of digital marketing in the healthcare industry, its implementation is paramount to experience sales boost with heavy web traffic. Estimating time and resource, plan for digital marketing strategy and for the best result hire a healthcare digital marketing agency that aids you to uplift your online visibility and ultimately business optimization and higher return on investment

Via nrip's insight:

Blake Williams's curator insight, 30 July, 16:38

Angela Giles's curator insight, 22 August, 08:43

I agree that Progress is the name of change, adaptation, and naturalization. In this context, marketing techniques play smart to attract customers and it has become easier with digitized marketing process boosting sales, profit and Return on investment.

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YouTube 101: An introduction to video marketing for doctors

YouTube 101: An introduction to video marketing for doctors | online pharmacy store |

If your medical practice marketing strategy doesn’t include video, it’s time to rethink your approach. Most people (83 percent) believe video is becoming a more important form of marketing content, according to the 2018 State of Video Marketing report produced by Demand Metric and Vidyard.

Unlike written content like blog posts, video literally speaks to your target audience. Read this guide to video marketing for doctors to learn more about this key marketing technique.

Related: 5 steps to medical content marketing success for healthcare practices

Video marketing equipment

Most marketers (83 percent) believe video gives them a good return on investment (ROI), according to Wyzowl’s The State of Video Marketing 2019 report. Note that video marketing requires some upfront cost because you should invest in high-quality equipment. Here’s a look at some of the tools you’ll need:


  • Video camera or phone: First and foremost, you’ll need something to film the video with. If your phone has a good video camera, you might not need to purchase a camcorder. A few factors to take into consideration include image stabilization, image quality, internal memory, and sound quality on your phone.
  • Tripod: Necessary whether you’re using a phone or camcorder, a tripod decreases camera movement and enhances picture quality. Plus, a tripod can also serve as a light stand.
  • Lights: Poor lighting can easily ruin a marketing video, so it’s important to have the right lights on set. Traditional video lighting is known as three-point lighting. This can be accomplished on a budget by purchasing extension cords, a few clamp lights with bulbs, and three light stands, according to HubSpot.
  • Microphone: Your camera will be equipped with an internal microphone, but that doesn’t mean you should use it. According to HubSpot, the internal microphone on your camera won’t be powerful enough to record quality audio if the camera is positioned at a reasonable distance from the subject. You’ll need a shotgun mic or a boom mic to properly capture audio.
  • Editing software: Filming your video is only part of the process. When you’ve captured all the right footage, you’ll need to edit your content. Plenty of options are available, ranging from inexpensive programs like iMovie to pricier programs such as Premier, Final Cut, and Avid.

Types of medical practice marketing videos

Most internet users in the U.S. (85 percent) watch online video content, according to 2018 data from Statista. The vast size of the audience creates a need for a variety of content to meet the unique needs of users. Popular forms of video marketing for doctors include the following.

Promotional videos

Designed specifically to market your practice, doctors often create the following types of promotional videos:

  • Office tour: The look and feel of your office space can help draw patients to your practice. Create a video that highlights the spaces they’ll be spending time including the waiting room and exam room.
  • “Meet the staff”: Choosing a new medical practice is a highly personal decision, so patients want to know who will be caring for them. More than just meeting you, this video introduces your entire team because each person plays an important role. 
  • Special offer: Occasionally, you might give patients the opportunity to enjoy a certain service at a discounted rate. Using video to announce specials gets the word out and makes the terms of the deal clear, so there’s no room for confusion.
  • Patient testimonials: Nothing speaks louder to the patient experience you provide than hearing from those who have received your care. Written testimonials are great, but video takes it to the next level. Viewers are able to actually put a face to a patient’s kind words and see their genuine enthusiasm for your practice.

Educational videos

Some services offered by your practice might be more complex than others. Creating educational videos to help explain these procedures and their benefits can bring more patients into your practice.

In fact, nearly all video marketers (94 percent) cite video for helping increase user understanding of their product or service, according to the Wyzowl report. Here are a few different types of educational videos you might create:

  • Specialty education: These videos focus on preventing or alleviating a specific concern. For example, a dermatologist might discuss summertime skincare, or a dentist could demonstrate the proper way to floss.
  • Pre- or post-treatment instruction videos: Helpful for patients interested in certain procedures, instructional videos serve as a step-by-step guide to preparation before and after the process.
  • Procedure videos: Medical procedures can be very intimidating. Sharing videos that detail the process helps patients gain a better understanding, putting them at ease.
  • Patient FAQ videos: Responding to patient FAQs on video is a wise move, as many inquiries likely require a rather involved reply. A video explanation can be easier to understand than a written explanation because patients don’t have to leave anything to interpretation.

Where to showcase marketing videos

Video marketing for doctors can be effective across platforms. Engage and inform patients by publishing both promotional and educational video content on these mediums.

Medical website

Most marketers (84 percent) report an increase in traffic to their site caused by video, according to the Wyzowl report. Adding a few well-placed videos — a procedure video on a page dedicated to a particular service, for example — can highlight your expertise, prompting more patients to make an appointment.

Also an effective way to break up text, adding video to a page makes the content easier to digest. Instead of facing large blocks of text, patients will be able to watch and learn, creating a more engaging mix.

Social media

More than half of consumers (53 percent) engage with a brand after watching a video on social media, according to the Brightcove 2018 Video Marketing Survey. Given that number, it’s not surprising that the use of video in social media has surged 84 percent in recent years, according to the Demand Metric and Vidyard report.

Here’s a look at video marketing success rates on a few popular platforms:

  • YouTube: The majority (87 percent) of video marketers have used YouTube marketing and (80 percent) have found success with this approach, according to Wyzowl.
  • Instagram: Just over half (51 percent) of video marketers have used Instagram video and 88 percent have been successful with it, according to Wyzowl.
  • Facebook: Most video marketers (84 percent) have used Facebook video, and 85 percent have deemed it a success, according to Wyzowl.

Video advertisements

More than one-fifth of consumers (21 percent) find video marketing content more memorable than other forms, according to Brightcove, earning the top spot. Furthermore, 45 percent of consumers consider this medium the most engaging form of content, and 36 percent prefer it to other marketing modes.


Numbers don’t lie so, clearly, the need to incorporate video into your advertising strategy cannot be emphasized enough. Creating videos to promote your practice is the best way to capture the attention of your target audience.

Simply put, medical practice marketing is more effective when video is involved. Video marketing for doctors creates a connection, allowing patients to feel like you’re speaking directly to them.

Sharing videos is an easy way to highlight both your personality and expertise, making patients feel more comfortable putting their health in your hands. Therefore, if you’re not already using video marketing, it’s time to get in front of the camera to promote your practice.

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Your healthcare marketing questions answered

Your healthcare marketing questions answered | online pharmacy store |

If you type in “how do you know if you have …” on Google, every single autocomplete has to do with some sort of health condition. (Barring bed bugs, but that could still have health ramifications so I’m letting it slide.)

“What does it mean if …” also generates some pretty gnarly health-related queries that I won’t repeat here.

Why am I telling you this? To make the point that there’s an abundance of online opportunities for healthcare marketers to leverage.

While the healthcare industry calls for more physical touchpoints than other industries, there is a growing need to maintain a robust online presence. As prospective patients take their health into their own hands, they turn to the internet to answer their questions, research providers and make appointments.

Thinking about putting your healthcare marketing hat on? Here’s everything you need to know:

What is healthcare marketing?

Physicians, dentists, hospitals, insurers, suppliers, advocacy groups and other providers use healthcare marketing to promote their products and services. The target audience is healthcare consumers, meaning patients like you and me. Healthcare marketers employ a hybrid subject matter expertise, understanding both traditional marketing strategies and technical health information to create engaging yet accurate marketing campaigns.

Why is healthcare marketing important?

Marketing is vital for any company to build awareness and keep customers coming through the door. Healthcare marketing is especially important for differentiating medical practices, facilities and providers that offer the same, or at least similar, services.

What’s more, the healthcare industry is in a patient-centric era, meaning consumers are more involved in their health than ever before. They want to be in control of their medical decisions, which means reaching and converting potential patients is essential to securing a strong and loyal client base.

What makes a marketer a healthcare marketer?

Much like their colleagues in other industries, healthcare marketers develop and execute strategies with the goals of attracting new business, retaining current customers and generating additional revenue. The difference is that healthcare marketers work with a specialized client base, namely hospitals, doctor’s offices, nursing homes, medical centers, health insurance companies and other healthcare companies.

Oftentimes, these specialized marketers have experience in the healthcare industry, whether it be in a marketing position or otherwise. Such experience fuels their ability to communicate about medical products and services with authority and understanding.

And, no, watching every episode of “Grey’s Anatomy” doesn’t quite cut it, unfortunately.

What goes into an effective healthcare marketing strategy?

Healthcare marketing strategies follow the same principles you most likely know by heart at this point. It takes research and planning to determine goals and highlight KPIs before topic generation, content creation, publishing and distribution can begin.

Naturally, there are some nuances to keep in mind when developing a marketing plan within the healthcare industry. Here are some of the big ones:

Understanding the patients

Every marketer knows that their audience is at the heart of all their marketing efforts. Simply put: It’s virtually impossible to effectively promote products and services without knowing who you’re marketing them to.

The need for targeted messaging is why marketers across industries focus so heavily on creating buyer personas, attempting to understand the ins and outs of our potential customers in order to reach them with more personalized and relevant messages.

The same applies to healthcare marketers. Success relies on a thorough understanding of the patients that make up the target audience. The usual demographic differentiators apply, as well as a more detailed look at medical history, current health conditions, level of involvement in personal healthcare and so on.

Healthcare marketers can assess the audience by asking questions about the current lineup of patients, such as:

  • What’s the typical age range?
  • What kind of jobs do the patients have?
  • How do patients tend to pay for services?
  • How often do patients visit the facility?
  • What kind of ailments or conditions do they have?
  • What makes them choose a practice or hospital over others?

Exhibit A: An ear, nose and throat specialist will want to reach patients in the area who have sinus problems, and may increase marketing spend during allergy season. By contrast, a children’s hospital is likely to focus on young families throughout the year.

Perfecting the website

More often than not, a patient’s journey begins with a search engine. In fact, a survey of more than 1,700 U.S. adults revealed that four out of five respondents made a healthcare-related online search in the past year.

Where should that online search lead them? Ideally to a good-looking, informative and easy-to-navigate website.

Considering most patients will visit a website before making an appointment, healthcare providers must make sure their website makes the right first impression. The better the website, the more trustworthy and professional the brand appears to prospective patients.

Arguably the most important digital marketing asset for a medical practice, the website should check the following boxes:

  • User-friendly.
  • Mobile responsive.
  • Speedy loading times.
  • Easy-to-find services, location and contact information.
  • Consistent branding.
  • Extra credit: Online scheduling capability.

Essentially, the website should tell viewers everything they need to know, convincing them that they can consider their search for a provider officially over.

Sustaining an online presence

The same survey of U.S. adults also reported that 63% of the patients admitted that a strong online presence will lead them to choose one provider over another. In other words, it pays for healthcare companies and medical centers to invest in their online reputations – aka a strong digital marketing plan is a must-have for healthcare providers.

Along with a top-notch website, healthcare marketers can use social media to interact with patients and become a trusted source of both original and curated content.

Online reviews also help consumers differentiate between providers, so strategies to utilize patient feedback are also worthwhile.

Some providers even have mobile apps that allow patients to make appointments, submit payments and communicate with their doctor remotely. The convenience of an app can boost the online patient experience, adding to high satisfaction and retention rates.

Educating through content marketing

Content plays an essential role in health marketing, namely because it’s an effective way to educate, motivate and inform the public on health-related matters.

When the symptoms begin to show, for instance, patients turn to Google in an effort to diagnose themselves. Second opinions come in the form of multiple blog articles, infographics and white papers until they eventually decide whether their symptoms are worthy of making a doctor’s appointment.

As such, there’s a huge opportunity for healthcare providers to not only provide clear information about their services but to also publish blogs, social posts and other digital content that answers common queries and provides helpful, trustworthy medical tips.

Keyword research helps identify the terms and topics to target when creating content, helping healthcare brands drive traffic to the website – and their facilities.

What’s more, sharing accurate and relevant content adds credibility to that oh-so-influential online presence. Direct mail, email newsletters and social media provide even more opportunities for healthcare companies to reach their audience and hone in on the thought leadership perspective.

Leaning on specialists

Healthcare marketers have a certain level of understanding into the products and services, but it also helps to pick the brain of a true expert. This is especially important in healthcare, where educating patients is always a priority.

Quotes and insights from physicians, nurses and medical specialists will give marketing assets a trustworthy edge, helping build a reputation that attracts and retains loyal patients.

Reaping the rewards

A thoughtfully planned and well-executed healthcare marketing strategy can be the lifeline for medical centers and healthcare companies. We’re talking about benefits such as:

  • Reaching new patients with speed and efficiency for a steady influx of clientele.
  • Building brand awareness and recognition.
  • Developing long-lasting relationships with patients.
  • Establishing a trusted reputation.
  • Unifying messaging and objectives across all internal team members.

Should healthcare marketers work with an agency?

Marketers at agencies that work with healthcare organizations are, of course, well-versed in marketing and advertising, but they also have high-level knowledge of the healthcare space and patient audiences.

Such hybrid expertise means these marketing agency teams are up to date on the current trends, needs and expectations in both industries. Plus, they have the time and resources to conduct the necessary market research and competitor analysis that informs highly effective data-driven marketing strategies.

With a portfolio that may include physicians, dentists, hospitals and other clients in the healthcare industry, marketing agencies understand how to build campaigns and create content that achieves healthcare-specific goals. Whether it’s building awareness, driving patient engagement or launching referral programs, marketers who work with healthcare organizations know which medical marketing channels to use – as well as how to use them most effectively.

Any hot tips, tricks and trends?

As with marketing, the healthcare industry is vulnerable to seemingly daily changes. From patient preferences to policies to scientific discoveries, there are constant changes and trends that healthcare marketers have to follow and incorporate in their strategies.

In many ways, the healthcare industry is still adapting to changes in the power dynamic between patients and providers. Empowered by numerous options and endless information available instantly at their fingertips, consumers are pickier about the medical services and products they choose to purchase.

Together with digital conveniences, this patient-centric focus is at the heart of many current trends and overarching themes in health marketing. To name a few:

  • Data-driven personalization: Healthcare marketers are culling through the massive amounts of patient data to identify needs and behavior patterns. From there, they use the insights to develop targeted campaigns.
  • Focusing on patient experience: Through electronic tools, advances in telemedicine and various touchpoints, improvements are being made with patients in mind.
  • Speaking to millennials: This younger generation is a prime audience for healthcare companies, especially because they’re at the forefront of patient demands for convenience and digital solutions.
  • Encouraging wellness: As wellness trends overwhelm the internet, healthcare marketers are leveraging the topic in their content.
  • Shooting videos: Video marketing is driving powerful results for many organizations, and the healthcare industry is no exception.

To learn from healthcare marketing in action, check out our roundup of inspiring examples.

A specialized form of marketing

While healthcare marketing is cut from the same cloth as other forms of marketing, the industry focus gives the practice its distinctive nature. As with any specialist marketing, the key to success is an innate understanding of the industry and the specifics of its audience.

Newbies in the healthcare marketing world: Time to do your research! Visit credible sites and sources, learn from your fellow marketers and talk with healthcare professionals to hone the health side of your expertise.


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