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"Users first. Always. Whatever the word count." ~ Neil Patel Do you know how happy I would be if I went through all my clients websites and f 
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Scoop.it!
Do you want to know what content performs best on your website? Have you heard of Behavior reports in Google Analytics? Knowing how visitors move through your website and interact with your content lets you optimize your website performance and conversions. In this article I'll share how Google Analytics Behavior reports let you assess the…
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I’m going to share 12 tactical things that you can do to bring your Google+ existence to a new level.
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Do you know what people are saying about you? This article shares five tools to monitor your online reputation to see what people say about your company.
Christopher Jan Benitez's insight:
5 Tools to Monitor Your Online Reputation
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Do you want to try a Google Hangout On Air, but aren't sure where to start? This article shares how to create and host Hangouts On Air.
Christopher Jan Benitez's insight:
How to Host a Google Hangout On Air
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Social media news and new developments making social media marketing easier. (Google Analytics single reporting, FB Newswire, LinkedIn certified partners).
Christopher Jan Benitez's insight:
Google Analytics Single Reporting View: This Week in Social Media
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Forbes 6 Local SEO Strategies For Small Businesses Forbes I talked with Scott Langdon, managing partner of the nationally recognized SEO Company HigherVisibility, who explained that local search doesn't have to be complicated, and you just need to...
Christopher Jan Benitez's insight:
How your small business can benefit from Google using these local SEO strategies.
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How-to content has long been a content marketing strategy staple. But recent Google changes are making it tougher for the how-to posts to survive.
Christopher Jan Benitez's insight:
The Phantom 2 and Knowledge Graph algorithm changes may have put how-to posts in the backseat. This is a blow to content creators who rely on how-to post to attract visitors and build their business. I shared in this post, along with other contributors, what I feel content creators need to do about how-to content in their strategy.
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Social media news and new developments making social media marketing easier. (Facebook stickers and safety check, Google Analytics tag manager, Canva).
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Do you want to grow your Google+ business page? This article shows 11 ways to get more followers for your Google+ Page.
Christopher Jan Benitez's insight:
Boost follower count of your Google+ Business Page by following these tips.
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Ben Oren, a web marketing expert, shares his experience and describes an interesting and complicated Google penalty detox case.
Christopher Jan Benitez's insight:
Google: Using SEO Community to ‘Clean Up’ the Web?
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Build buyer personas from information found in Google Analytics, and the social media networks or forums your targets frequent.
Christopher Jan Benitez's insight:
How to Create Buyer Personas With Google Analytics
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Matt Cutts sounded the death knell back in January when he warned that anyone who guest blogs solely to acquire links should stop. The ax fell on March 19, when Cutts tweeted that Google had penalized a large guest blog network.
Christopher Jan Benitez's insight:
Now that Google recently penalized the practice of guest blogging as a way to build links for your site, is there any reason why you should still include guest posting as part of your marketing strategy?
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Worrying about what Google think is a waste of time. Let's face it - while it's great to rank on Google for your keyword, it is just one channel among many. You can still draw traffic from social media, referrals, and other sources even if you are not ranking. What marketers should focus on is developing content that provides value to users.