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Rescooped by Noel Villanueva from The MarTech Digest!

Marketo seeks $75 million IPO in marketing automation - Chief Marketing Technologist

Marketo seeks $75 million IPO in marketing automation - Chief Marketing Technologist | Noelv2 |
Late yesterday, the story broke on TechCrunch that Marketo has filed for a $75 million IPO.


Key excerpt...


There are a few other excerpts from the S-1 that I think offer interesting insight into the industry:

according to the CMO Council’s 2011 State of Marketing report, global marketing and communications spending exceeds $1.5 trillion annuallyin IDC’s 2012 CMO Tech Marketing Barometer study, technology CMOs estimate that 8.7% of their total marketing program budget will be spent on marketing ITGartner estimates that, in aggregate, the marketing software categories in which Marketo competes represents a $32 billion market in 2013 that will grow to nearly $41 billion by 2016Marketo currently has over 2,000 customers worldwide87.2% of Marketo’s revenue was generated from within the US in 2012“a significant majority” of Marketo’s revenue is derived from B2B companies — greater penetration of the B2C market remains a challenge79% of Marketo customers integrate with salesforce.comother competitors explicitly named, in addition to the ones I mentioned above, include Act-On, HubSpot, Responsys, Silverpop, SAS Institute, and SAPit’s noted that other CRM vendors such as Microsoft, NetSuite, and — as well as marketing software juggernaut Adobe — may yet develop or acquire competing solutions
Via CYDigital
CYDigital's curator insight, April 3, 2013 9:01 AM

And here is Marketo’s S-1 filing with the SEC. Frankly, we were a bit surprised that this is a $75MM IPO filing, as we thought that the industry projections would provide Marketo with a higher valuation.

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Rescooped by Noel Villanueva from Information Technology & Social Media News!



Conozco algún experto en marketing y os puedo asegurar, que son realmente vendedores de soluciones de consumo, capaces de agarrarse a un clavo ardiendo aunque tecnológicamente no sea factible.

La burbuja tecnológica del 2000, se basaba en una intención de compra 2.0 que no ha sido una realidad hasta el 2010.
¿Son visionarios, capaces de imaginar neveras conectadas a Internet que hagan la lista de la compra por nosotros? … realmente son soñadores de un futuro ficticio que la tecnología no puede acompasar de forma eficiente … por eso explotaron todas aquellas las burbujas, hechas sólo de helio, con las que muchos inversores vieron la oportunidad de especular.

Via Luis Azoy, Jesús Hernández
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