Italian Social Marketing Association - Newsletter 199
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Italian Social Marketing Association -   Newsletter 199
Marketing sociale. Health promotion. Social media.
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Evidence based medicine: a movement in crisis? | BMJ

Evidence based medicine: a movement in crisis? | BMJ | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Distortion of the evidence based brandThe first problem is that the evidence based “quality mark” has been misappropriated and distorted by vested interests. In particular, the drug and medical devices industries increasingly set the research agenda. They define what counts as disease (for example, female sexual arousal disorder, treatable with sildenafil16 and male baldness, treatable with finasteride17) and predisease “risk states” (such as low bone density, treatable with alendronate).18 They also decide which tests and treatments will be compared in empirical studies and choose (often surrogate) outcome measures for establishing “efficacy.”19Furthermore, by overpowering trials to ensure that small differences will be statistically significant, setting inclusion criteria to select those most likely to respond to treatment, manipulating the dose of both intervention and control drugs, using surrogate endpoints, and selectively publishing positive studies, industry may manage to publish its outputs as “unbiased” studies in leading peer reviewed journals.20 

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Social marketing guide for public health programme managers and practitioners

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Médecine 3.0 – Patients, médecins et machines

Médecine 3.0 – Patients, médecins et machines | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
On fait remonter les fondements de la médecine à Hippocrate.  Selon notre vision européenne ou occidentale, il en est le père légitime.  C’est oublier un peu vite les autres médecines : la tradition chinoise, la médecine arabe, et le monde des chamanes. Et c’est oublier aussi vite que l’informatique a bouleversé nos existences. Comme le fit Gutenberg en son temps. Un grand écart que la médecine 3.0 peut combler.
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The evidence base for school health promotion: the European perspective - Goof Buijs - YouTube

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Quali competenze per i promotori della salute?

Quali competenze per i promotori della salute? | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Il manuale “Professional Standards for Health Promotion Handbook”  presenta l'insieme di standard professionali per la promozione della salute in Europa. Il manuale è parte del progetto “Developing Competencies and Professional Standards for Health Promotion Capacity Building in Europe” (CompHP). Gli standard professionali proposti per la promozione della salute sono rivolti ai singoli operatori impegnati nella promozione della salute, alle organizzazioni, agli educatori e formatori e più in generale, al pubblico [Educazione alla salute[Comunicazione per la salute]

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Dr. Twitter for public health NPIN

Twitter, Health, Social Media, Health promotion
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Effective Use of New Media in Global Public Health - Inis Institute - YouTube

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Uno strumento mirato per la valutazione dei progetti di comunità

Uno strumento mirato per la valutazione dei progetti di comunità | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
Il Community Tool Box, segnalato dalla dott.ssa Luana Valletta: rappresenta un valido strumento ideato per la valutazione dei progetti di comunità. Il documento consiste in 7 punti da seguire per avere un quadro più chiaro possibile dei punti di forza e delle criticità del progetto che si sta portando avanti. Aree tematiche --> [Marketing sociale]
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Twitter can help doctors understand patients better: Study

Twitter can help doctors understand patients better: Study | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
Using Twitter can help physicians answer health queries from their patients in a better way, say researchers from University of British Columbia (UBC).
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Health Promotion: Planning & Strategies: Jackie Green, Keith Tones, Ruth Cross, James Woodall

Health Promotion: Planning & Strategies: Jackie Green, Keith Tones, Ruth Cross, James Woodall | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
The definitive text on health promotion, this book covers both the knowledge-base and the process of planning, implementing and evaluating successful health promotion programmes. This new edition features a companion website developed with an international team of contributors to support teaching and enhance learning. The website provides: * 14 new and original international case studies of health promotion in action * Example discussion questions to encourage critical reflection in seminars and assessments * Free SAGE journal articles which support evidence-based learning. Recent developments are covered throughout this third edition on topics such as asset-based approaches, mental health promotion and the use of social media in promoting health.
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Guide to Writing for Social Media - CDC

Guide to Writing for Social Media - CDC | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
This toolkit was developed by the Electronic Media Branch, Division of News and Electronic Media, Office of the Associate Director of Communication at the Centers for Disease Control and Prevention (CDC). It was designed to provide guidance and to the share lessons learned in more than three years of integrating social media into CDC health communication campaigns, activities and emergency response efforts. In this guide, you will find information to help you get started using social media—from developing governance to determining which channels best meet your communication objectives to creating a social media strategy. 
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Health 1.0, 2.0, 3.0: today’s flow of information has changed what’s possible

Health 1.0, 2.0, 3.0: today’s flow of information has changed what’s possible | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

This 51 second animation accompanies my article last week in the BMJ, “From Patient Centred to People Powered: Autonomy on the Rise.” The video expresses, concisely, a slide that for years I’ve presented in 3-5 minutes. It’s an idea first published back in 2010 by Lucien Engelen, during the same time period when he was preparing for the TEDx Maastricht event in April 2011 where I spoke. It shows how the flow of valuable information has changed, which makes new things possible, as in all other parts of life.


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Génération Z : un cerveau hyperconnecté à éduquer

Génération Z : un cerveau hyperconnecté à éduquer | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
(AFP) - La génération Z, qui a grandi avec les jeux vidéo et les téléphones portables, a gagné des aptitudes cérébrales en termes de vitesse et d’automatismes, au détriment parfois du raisonnement et de la maîtrise de soi, explique le professeur ...
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Beyond Evidence-Based Policy in Public Health: The Interplay of Ideas by Katherine Smith

Beyond Evidence-Based Policy in Public Health: The Interplay of Ideas by Katherine Smith | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

In this book, Katherine Smith offers an insightful analysis of evidence-based policy, providing an interesting typology with which to deepen our exploration of the relationship between research and policy. Lee Gregory finds it a rare book which captures the reader, inviting self-reflection upon how one can engage with research either as an academic, an advocate, or policymaker, and their own research. 


Beyond Evidence-Based Policy in Public Health: The Interplay of Ideas. Katherine Smith. Palgrave Macmillan. October 2013.

Find this book: 

The advocacy of evidence-based policy (EBP) has grown in prominence for more than a decade, whilst attention to health inequalities in the UK has intensified somewhat since the publication of The Spirit Level. In this book Katherine Smith explores the relationship between the two, not only providing an interesting exploration of the role of EBP within public health, but also insight in the plight of the contemporary academic in a world of research impact.


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Basta un treno per cambiare la vita di un bambino a Londra

Basta un treno per cambiare la vita di un bambino a Londra | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
Si chiama Lives on the line ed è una mappa delle linee della metropolitana che racconta Londra con due statistiche fondamentali:l’aspettativa di vita e la povertà infantile (l’indice IDACI – Income Deprivation Affecting Children Index). Confrontando i due indici si ha un quadro di come, senza i margini per una aspirazione all’ascesa sociale, le sorti dei bambini che vivono nelle zone più povere di Londra potrebbero essere già segnate.
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Can healthy people benefit from health apps?

Can healthy people benefit from health apps? | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Some apps have the potential to encourage healthier habits and are accessible to most people, writes Iltifat Husain, but Des Spence notes the lack of any evidence of effectiveness and the potential for encouraging unnecessary anxiety

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Osservatorio sui consumi privati in sanità. 21 aprile workshop community Ocps: Del Vecchio, Castaldo, Acconciamessa, Fattori, Palmarini, Mallarini

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Health equity audit (in sanità) ai tempi della crisi. Giuseppe Costa

Health equity audit ai tempi della crisi
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Health equity audit resources

Health equity audit resources | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
Health Equity Audit Made Simple: A briefing for Primary Care Trusts and Local Strategic Partnerships provides an approach to gathering evidence on health inequities to inform planning decisions. The resources provided in this briefing include a self-assessment tool and a step-by-step guide to the process, which support public health professionals in using health equity audits.
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Scientists issue call for urgent controls on e-cigarette sales to children

Scientists issue call for urgent controls on e-cigarette sales to children | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
Survey shows one in five teenagers in north west England have bought or tried e-cigarettes and found a strong link to to binge drinking
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The promotion of dietary supplements on web 2.0: guidelines, regulations and experiences

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Mercuriale 2015 - Attività fisica e salute: nuovi bisogni, strategie e ambiti di intervento

Mercuriale 2015 - Attività fisica e salute: nuovi bisogni, strategie e ambiti di intervento | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

13 gennaio 2015 - Il VII corso “Girolamo Mercuriale”, organizzato dalla Regione Emilia-Romagna per i prossimi 19 e 20 febbraio a Bologna, cade proprio nel periodo in cui le Regioni stanno elaborando i Piani della prevenzione 2015-2018. È questo uno dei motivi per cui le sessioni della manifestazione sono dedicate alle differenti età della vita, in modo tale da approfondire – per ogni fase – i bisogni di salute, le patologie emergenti, i setting più importanti e le migliori strategie per raggiungere quella specifca popolazione target. 

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Ma perché gli italiani non fanno il test Hiv?

Ma perché gli italiani non fanno il test Hiv? | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
Da circa dieci anni, in Italia non varia il numero delle nuove diagnosi di Hiv: ogni anno sono circa 4.000. Nel 2013, per l’esattezza, a 3.806 persone è stata diagnosticata l’infezione. Oltre la metà
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Binge-drinking falls in young adults

Binge-drinking falls in young adults | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
Binge-drinking among young adults in Britain is continuing to fall, figures from the Office for National Statistics show.
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