Greenhalgh's book is a painstaking academic exercise using interviews, internal emails, and other source documents to trace the evolution and impact of what she terms “soda science”, funded by corporations. Her argument is “that corporate science is distorted and at the same time is (a kind of) science”. Obviously, that makes it harder to debunk.

The European Social Marketing Conference gives particular focus to behaviour change initatives in the region and provides a platform for European behaviour change professionals from a range of disciplines and sectors to come together, share best practice and help develop programmes for social good.

Sabina Cedri. Istituto Superiore di Sanità.

Quest’articolo di Kotler e Fattori, di indubbio interesse, spinge chi si occupa di marketing sociale, e non solo, a fare alcune riflessioni...

The Battle between Commercial Marketing and Social Marketing

Social marketing campaigns, anchored in community engagement, may be an effective strategy to increase PrEP awareness and uptake among underserved Latino/a/x populations.

This article provides an example of a social marketing program to improve recycling behavior. It hopes to inspire significantly more work in this area to make behavior change for the better.

Building continued trust in public health requires communicators to learn how to identify false narratives and respond with clarity, accurate information, and accessible language.

(Edizione italiana) L'International Social Marketing Association (iSMA) si impegna a promuovere la diversità, l'equità e l'inclusione (DEI) come principi fondamentali che guidano le azioni e le decisioni.

Academic Year 2024/2025 Learning outcomes. At the end of the course the student will have acquired conceptual, methodological and practical skills of social marketing applied to issues of public utility, with particular reference to the environment, sustainable development and “One Health”.

Il 6 Settembre e 4 Ottobre dalle 9 alle 17:30 

-Gea Ducci: Approfondimenti sulle tecniche di comunicazione

-Giuseppe Fattori: Social Marketing for one Health

Adult obesity has remained a key health concern globally. Theory-based social marketing interventions are considered effective for improving dietary and physical activity (PA) behaviours. 

L'intervista di Roberta Villa, giornalista scientifica, all'autore di "Spillover" e "Il cuore selvaggio della natura".

The 9th World Social Marketing Conference will focus on the theme "Catalysts for Change: Uniting Global Efforts to Shape a Better Future." This theme underscores the importance of collective action, innovation, and collaboration in addressing the pressing social, environmental, and health challenges of our time.

The application of neuromarketing in social marketing involves the use of neuroimaging and psychological tools to reveal the neuropsychological bases of human decision-making and behavior in social contexts.

In the last decade literature focused on a “less is more” approach has been primarily represented by clinical cases describing the excesses of an aggressive, redundant, non-personalized, and nonrespectful medicine.....

Chi pagherà per gli eccessi di malattie e mortalità dovuti alla crisi del clima e dei sistemi sanitari? La politica ascolti la scienza o metterà a rischio salute

Cette publication est la première d’une série visant à identifier des stratégies efficaces ou

prometteuses d'intervention socioculturelle pour favoriser la saine alimentation et le mode de vie

physiquement actif. Les deux premières stratégies étudiées seront : 1) le marketing social;

2) l’engagement des leaders du milieu.

Leonid Schneider è un riferimento per chi si occupa di eticità della ricerca, tuttavia il giornalismo scientifico rimane una merce rarissima.

Unprecedented social, environmental, political and economic challenges — such as pandemics and epidemics, environmental degradation and community violence — require taking stock of how to promote behaviours that benefit individuals and society at large. 

The defendants, including Elsevier and Wiley, have done "tremendous damage to science and the public interest,” the complaint alleged.

Artificial intelligence (AI) is transforming much of society in a short time. Regardless of whether we know it, we interact with AI systems when we seek information online, shop, work, and engage with social media. AI has massive potential to promote human wellbeing but also poses considerable risks, as set out in an open letter signed by leaders in the field, such as Geoffrey Hinton, the “Godfather of AI”.

Programme Slovenia 2024. Speakers. Committee. Programme. Registration Winter Training School Skills Workshops 

Equità di accesso ai servizi sanitari e sociali: una AI responsabile può servire a promuovere equità e superamento delle diseguaglianze per raggiungere migliori risultati di salute per tutti.