Italian Social Marketing Association - Newsletter 217
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The global consensus definition of Social Marketing: versione italiana

The global consensus definition of Social Marketing: versione italiana | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

Il marketing sociale sviluppa e integra i concetti di marketing con altri approcci per influenzare i comportamenti degli individui e delle comunità al fine di ottenere un beneficio sociale. La pratica del marketing sociale è guidata da principi etici. Cerca di integrare la ricerca, l’ascolto e gli interessi dei partner per realizzare programmi di cambiamento sociale sensibili alla concorrenza, segmentati, efficaci, efficienti, equi e sostenibili.

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Italian Social Marketing Association -   Newsletter 217
Marketing sociale. Health promotion. Social media.
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Marketing Sociale: Inclusione Equità Sostenibilità - Nancy R. Lee, Philip Kotler e Julie Colehour

Marketing Sociale: Inclusione Equità Sostenibilità - Nancy R. Lee, Philip Kotler e Julie Colehour | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

Se siete in cerca di una valida risorsa per migliorare la salute pubblica, tutelare l'ambiente o galvanizzare la vostra comunità, troverete nel Marketing sociale una risorsa inestimabile.
Prima edizione italiana a cura di
Giuseppe Fattori

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iSMA: Annual report 2023/4. Jeff French 

iSMA: Annual report 2023/4. Jeff French  | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

Title: iSMA: Annual report 2023/4. Jeff French, Author: Fattori, Length: 20 pages, Page: 1, Published: 2024-05-12

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Critical social marketing: towards emancipation? - Ross Gordon, Fiona Spotswood, Sally Dibb

Critical social marketing: towards emancipation? - Ross Gordon, Fiona Spotswood, Sally Dibb | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

In this editorial, critical review, and research agenda for this special section of the Journal of Marketing Management on ‘Critical Social Marketing: Towards Emancipation’, we argue that the need for critically informed approaches to pro-social behaviour and social change is ever more important.

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Manuale di Salutogenesi - di P. Contu, C. Meier Magistretti, C. Sardu

Manuale di Salutogenesi - di P. Contu, C. Meier Magistretti, C. Sardu | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

Questo manuale costituisce una risorsa preziosa per tutti gli studiosi e i professionisti interessati a comprendere le origini della salute e a far progredire il campo della promozione della salute.

Dalla presentazione di Margaret M. Barry  

CULTURA E SALUTE EDITORE PERUGIA

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Social determinants of health and obesity - The Economist

Social determinants of health and obesity - The Economist | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

Obesity and overweight. World Health Organization. Available from: https://www.who.int/news-room/fact-sheets/detail/obesity-and-overweight.2 Whitman A, De lLew N, Chappel A, et al. Addressing Social Determinants of Health: Examples of Successful Evidence-Based Strategies and...

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To Do No Harm and the Most Good with AI in Health Care - NEJM AI

To Do No Harm and the Most Good with AI in Health Care - NEJM AI | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

The discussions revolved around immediate actions for health care leaders, such as adopting AI to augment clinical practice, establishing transparent financial models, and guiding optimal AI use...

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Il Sistema Sanitario Svedese - Erica Mencucci, Alessandro Senape, Margherita Marchi e Chiara Capanni

Il Sistema Sanitario Svedese - Erica Mencucci, Alessandro Senape, Margherita Marchi e Chiara Capanni | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

La sanità svedese è stata solo sfiorata dall’ondata neoliberista. Il sistema sanitario è saldamente in mano al potere pubblico e la spesa sanitaria privata è tra le più basse al mondo

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We’ve taken smoking from ‘normal’ to ‘uncommon’ and we can do the same with vaping – here’s how

We’ve taken smoking from ‘normal’ to ‘uncommon’ and we can do the same with vaping – here’s how | Italian Social Marketing Association -   Newsletter 217 | Scoop.it
Australia’s anti-smoking public health campaign has been hugely successful, and it offers lessons on how to tackle the rise in vaping.
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The Battle between Commercial Marketing and Social Marketing: comment by Nedra Kline Weinreich

The Battle between Commercial Marketing and Social Marketing: comment by Nedra Kline Weinreich | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

The Battle between Commercial Marketing and Social Marketing Comment by Nedra Kline Weinreich.  This is an important article that both social marketers and commercial marketers should read to understand the interplay between the polar sides of the marketing approach and their large-scale effects. The concept of Commercial Determinants of Health is not well-known…

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Cross-agency One Health task force framework for action -  European Centre for Disease Prevention and Control

Cross-agency One Health task force framework for action -  European Centre for Disease Prevention and Control | Italian Social Marketing Association -   Newsletter 217 | Scoop.it
The document outlines the common vision and objectives of the One Health task force and lists a set of concrete actions to achieve them.
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10 Vintage Medicine Ads Selling Dubiously Beneficial Products

10 Vintage Medicine Ads Selling Dubiously Beneficial Products | Italian Social Marketing Association -   Newsletter 217 | Scoop.it
Read here about 10 vintage medicine ads selling dubiously beneficial products.
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From Turkey: Developing recycling behavior in Turkey with social marketing program - Meftune Özbakır Umut, Meltem Nurtanış Velioğlu

From Turkey: Developing recycling behavior in Turkey with social marketing program - Meftune Özbakır Umut, Meltem Nurtanış Velioğlu | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

The present study focuses on improving recycling behavior in Turkey with a social marketing program. It is centered on behavior change and social marketing strategies that can address recycling behavior.

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Mariana Mazzucato. The State drives innovation 

Mariana Mazzucato. The State drives innovation  | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

Where does innovation come from? Many would say it comes from the private sector. This is a sizable myth that has been built up around Big Tech and multinational corporations about how they drive economic growth and bring about innovation. Mariana Mazzucato challenges this idea by asking who truly creates wealth and who extracts it.

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The Battle between Commercial Marketing and Social Marketing: il commento di Luca De Fiore

The Battle between Commercial Marketing and Social Marketing: il commento di Luca De Fiore | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

... la “battaglia” tra marketing commerciale e marketing sociale chiede di riflettere anche sul possibile superamento del capitalismo come forma di ordine economico e sociale, come giustamente ricordano gli autori – richiede uno sguardo aperto, laico e non ideologico.

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Sul pubblicare in medicina - Luca De Fiore

Sul pubblicare in medicina - Luca De Fiore | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

Ringraziamo l'Autore per la pubblicazione della presentazione di Richard Smith

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Critical Social Marketing Symposium 2024 - Reflections on Rights, Wrongs and Responsibilities: Critical Social Marketing and Marketing for Pro-Social Change

Critical Social Marketing Symposium 2024 - Reflections on Rights, Wrongs and Responsibilities: Critical Social Marketing and Marketing for Pro-Social Change | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

Save the Date: Critical Social Marketing Symposium 2024
Wednesday 12 June 2024, 10.00-17.00 at University of York, UK (and online)
A hybrid free to

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UN MANUALE PER GUIDARE I COMMENSALI VERSO PIATTI RICCHI DI VEGETALI NELLA RISTORAZIONE - G.Fattori 

UN MANUALE PER GUIDARE I COMMENSALI VERSO PIATTI RICCHI DI VEGETALI NELLA RISTORAZIONE - G.Fattori  | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

CoolFood Iniziativa del World Resources Institute per ridurre le emissioni legate all’alimentazione. Fornisce al settore dei servizi di ristorazione gli strumenti e le competenze per ridurre le emissioni di gas serra del 25% entro il 2030, in linea con il mantenimento del riscaldamento globale al di sotto di 1,5 ⁰ C stabilito dall’Accordo di Parigi. Ridurre il consumo di carne animale e aumentare il consumo di vegetali

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Intervista Marco Bobbio - La responsabilità sociale dei medici - Bernard Lown 25 4 2012

Intervista Marco Bobbio - La responsabilità sociale dei medici - Bernard Lown 25 4 2012 | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

Slow Medicine

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Guide du marketing social dans le domaine de la nutrition

Guide du marketing social dans le domaine de la nutrition | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

Le marketing est une science. Il ne s’agit pas seulement de faire passer un message.  Pour être efficace, le marketing doit être intégré aux principes de changement social et comportemental (CSC).

Scarica la guida

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Future of AI. Healthcare professionals demonstrate immunity to AI -  Financial Times

Future of AI. Healthcare professionals demonstrate immunity to AI -  Financial Times | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

Future of AI

“We’ll always have human oversight — you are always going

to want to talk to an experienced, empathetic physician,” says

Topol. “Doctors, since before Hippocrates, ruled the roost

and tended to be control freaks. The digital era has propelled

the patient into a power position . . . we’re going to see that

trend of democratisation get into high gear.”

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Ballets Maurice Béjart Barbara - L'AIGLE NOIR

Ballets Maurice Béjart Barbara - L'AIGLE NOIR | Italian Social Marketing Association -   Newsletter 217 | Scoop.it
Ballets de Maurice Béjart en hommage à Barbara et Jacques Brel
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Se la Newsletter MKTS vi è piaciuta consigliatela!

Se la Newsletter MKTS vi è piaciuta consigliatela! | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

Ecco il link per iscriversi


Via Giuseppe Fattori
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Delivering Behaviour Change using Social Marketing 23-25 July 2024 - Union Jack Club of London

Delivering Behaviour Change using Social Marketing 23-25 July 2024 - Union Jack Club of London | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

This three-day intensive course in London has been designed for people who want to understand the core concepts of Social Marketing and then apply them to plan, implement and evaluate their own behaviour change programmes.

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Il marketing sociale incontra la prospettiva One health - DORS

Il marketing sociale incontra la prospettiva One health - DORS | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

"Social marketing for one health" 

L'approccio One health si sta sempre più imponendo all'interno dei programmi di salute pubblica nazionali. Il Marketing sociale è sicuramente un'importante leva capace di stimolare il cambiamento dei comportamenti in un'ottica di connessioni tra salute umana, ambientale e animale. "

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Le marketing social sur France2 avec Sandrine Raffin et Marie-Laure Mourre

Le marketing social sur France2 avec Sandrine Raffin et Marie-Laure Mourre | Italian Social Marketing Association -   Newsletter 217 | Scoop.it
On parle de marketing social au JT de France 2 !
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