Italian Social Marketing Association - Newsletter 202
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Designing and implementing campaigns in support of vaccination efforts to prevent and reduce the spread of COVID-19

Designing and implementing campaigns in support of vaccination efforts to prevent and reduce the spread of COVID-19 | Italian Social Marketing Association -   Newsletter 202 | Scoop.it

The world is in the midst of a COVID-19 pandemic. Countries are racing to develop and deploy safe and effective vaccines across the world. Vaccines save millions of lives each year. 

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Italian Social Marketing Association -   Newsletter 202
Marketing sociale. Health promotion. Social media.
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Piano Nazionale della Prevenzione al World Social Marketing. Brighton 5 Settembre 

Piano Nazionale della Prevenzione al World Social Marketing. Brighton 5 Settembre  | Italian Social Marketing Association -   Newsletter 202 | Scoop.it

Se lavori al "Piano Nazionale della prevenzione 2020-2025" non puoi mancare al "7th Word Social Marketing Conference"

Register: https://bit.ly/WSMCREG

Se non puoi venire seguici in diretta

Live Stream: https://bit.ly/WSMSTREAM

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No evidence for nudging after adjusting for publication bias

No evidence for nudging after adjusting for publication bias | Italian Social Marketing Association -   Newsletter 202 | Scoop.it

Thaler and Sunstein’s “nudge”  has spawned a revolution in behavioral science research. Despite its popularity, the “nudge approach” has been criticized for having a “limited evidence base”. Mertens et al.  seek to address that limitation with a timely and comprehensive metaanalysis. 

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Tobacco companies say they don’t advertise to children, but this damning report suggests otherwise

Tobacco companies say they don’t advertise to children, but this damning report suggests otherwise | Italian Social Marketing Association -   Newsletter 202 | Scoop.it

Sneaky marketing tactics by cigarette sellers are aimed at hooking new smokers from a young age, according to an extensive study published this month.

Tobacco Control - BMJ

Spinning a global web: tactics used by Big Tobacco to attract children at tobacco points-of-sale

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Improving theory use in social marketing: the TITE four-step theory application process - Taylor Jade Willmott, Sharyn Rundle-Thiele. Journal of Social Marketing

Improving theory use in social marketing: the TITE four-step theory application process - Taylor Jade Willmott, Sharyn Rundle-Thiele. Journal of Social Marketing | Italian Social Marketing Association -   Newsletter 202 | Scoop.it

Low levels and poor quality of theory use suggest social marketing researchers and practitioners need further support in rigorously applying theories across the life of an intervention. 

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Marketing sociale: dal notiziario di "La Salute umana"

Marketing sociale: dal notiziario di "La Salute umana" | Italian Social Marketing Association -   Newsletter 202 | Scoop.it

IL MARKETING SOCIALE E L’INTERAZIONE UOMO/AMBIENTE

14 novembre 2022 Roma.

Social marketing for One Health.Poster contest 2022

 EdizioniCulturaSalute

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Advocating for clean air: how to communicate the science - Health and Environment Alliance

Advocating for clean air: how to communicate the science - Health and Environment Alliance | Italian Social Marketing Association -   Newsletter 202 | Scoop.it

With this toolkit the Health and Environment Alliance (HEAL) aims to provide civil society organisations with the resources to effectively communicate air quality and health science

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Una nuova valutazione delle minacce della criminalità ambientale nell'UE - Marco Talluri

Una nuova valutazione delle minacce della criminalità ambientale nell'UE - Marco Talluri | Italian Social Marketing Association -   Newsletter 202 | Scoop.it

La criminalità ambientale genera milioni di euro di denaro sporco nella sola Unione europea ogni anno, eppure rimane estremamente difficile per le forze dell’ordine collegare ....

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National report of the Italian Health Equity Status Report

National report of the Italian Health Equity Status Report | Italian Social Marketing Association -   Newsletter 202 | Scoop.it

The Italian Ministry of Health and WHO Regional Office for Europe jointly launched the Italian Health Equity Status Report initiative “Healthy Prosperous Lives for All in Italy”

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L'Associazione Italiana Marketing Sociale promuove la 7° World Social Marketing Conference - Brighton 2022 

L'Associazione Italiana Marketing Sociale promuove la 7° World Social Marketing Conference - Brighton 2022  | Italian Social Marketing Association -   Newsletter 202 | Scoop.it

Brighton 2022. 5 - 8 SEPTEMBER, PAPER SUBMISSIONS OPEN ON REQUEST Brighton 2022 Speakers Committee Programme 

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Social marketing for One Health. Digital Poster contest 2022

Social marketing for One Health. Digital Poster contest 2022 | Italian Social Marketing Association -   Newsletter 202 | Scoop.it

Nel 2002 nasce l'Associazione Italiana di Marketing Sociale. In questi 20 anni siamo passati dalla presenza del Marketing sociale  nella programmazione dei "Piani per la salute" di poche regioni innovative al Piano Nazionale di Prevenzione 2020/25 che prevede programmi di Marketing Sociale in tutte le regioni d'Italia

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Réseaux Sociaux, comportements alimentaires et éducation nutritionnelle chez les jeunes - P. EZAN

Pascale EZAN  nous parle de l'impact des réseaux sociaux sur les comportements alimentaires et l'éducation nutritionnelle chez les jeunes. Symposium le Marketing Social Appliqué à la Santé #MSAS2022.

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Étude : comment la génération Z utilise les réseaux sociaux en France

Étude : comment la génération Z utilise les réseaux sociaux en France | Italian Social Marketing Association -   Newsletter 202 | Scoop.it
Découvrez les habitudes de consommation de la génération Z en France sur les réseaux sociaux.
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Social marketing for One Health. Digital poster contest 2022

Social marketing for One Health. Digital poster contest 2022 | Italian Social Marketing Association -   Newsletter 202 | Scoop.it

In 2002 the Italian Association of Social Marketing was founded. In these 20 years we have gone from the presence of Social Marketing (MS) in the programming of the "Health Plans" of a few innovative regions to the National Prevention Plan 2020/25 which provides for Social Marketing programs in all regions of Italy. 

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‘Greenwashing’ tobacco products through ecological and social/equity labelling: A potential threat to tobacco control

‘Greenwashing’ tobacco products through ecological and social/equity labelling: A potential threat to tobacco control | Italian Social Marketing Association -   Newsletter 202 | Scoop.it

Given the extremely negative track record of the global tobacco industry (Big Tobacco), it is essential that health policy makers and anti-smoking campaigners closely monitor this industry’s attempts

to exploit both growing environmental concerns among consumers and gaps in legislation.

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High-income countries are responsible for 74 percent of excess resource use causing ecological breakdown -London School of Economics

High-income countries are responsible for 74 percent of excess resource use causing ecological breakdown -London School of Economics | Italian Social Marketing Association -   Newsletter 202 | Scoop.it
Researchers quantify, for the first time, how much responsibility each country bears for the ecological damage caused by excess use of materials.
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Full article: Is social media a panacea for social marketing communication? A scoping review - Sara Shawky, Krzysztof Kubacki, Timo Dietrich & Scott Weaven

Full article: Is social media a panacea for social marketing communication? A scoping review - Sara Shawky, Krzysztof Kubacki, Timo Dietrich & Scott Weaven | Italian Social Marketing Association -   Newsletter 202 | Scoop.it

From a practical perspective, this review will help social marketing professionals to recognise the effectiveness of using social media for upscaling and more efficient communication of their campaigns. It also draws their attention to the potential challenges that social marketers need to overcome to create sustainable social media communication. 

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Social Marketing and Environment: Give your old clothes a new life “Vieni al punto! - Lavoro accettato al "7th Word Social Marketing Conference" Brighton 2022

Social Marketing and Environment: Give your old clothes a new life “Vieni al punto! - Lavoro accettato al "7th Word Social Marketing Conference" Brighton 2022 | Italian Social Marketing Association -   Newsletter 202 | Scoop.it

R.Berarducci, N.Fois,  M.Rossello,  S. Scandarola,  I.Torchio, G.Fattori

 

Our project aims at encouraging people to donate all those clothes still in good condition that they no longer use, in order to fight fast fashion and take action to defend our planet. We worked together with “And Circular”, who helped us organize our project at the shopping mall Centroborgo. 

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Patto Trasversale per la Scienza: lettera aperta ai partiti politici. Silvio Garattini, Antonio Musarò - Scienzainrete

Patto Trasversale per la Scienza: lettera aperta ai partiti politici. Silvio Garattini, Antonio Musarò - Scienzainrete | Italian Social Marketing Association -   Newsletter 202 | Scoop.it
Rapporti internazionali, ormai consolidati, dimostrano come la ricerca scientifica rappresenti un motore di crescita sociale ed economica oltre che culturale. Inoltre, nel settore biomedico, la ricerca ha prodotto straordinari avanzamenti nella prevenzione e nella cura di molte malattie, determinando un significativo miglioramento della qualità e della durata della vita.
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L’esternalizzazione dei servizi sanitari - Marco Geddes da Filicaia

L’esternalizzazione dei servizi sanitari - Marco Geddes da Filicaia | Italian Social Marketing Association -   Newsletter 202 | Scoop.it

La privatizzazione della sanità fa male alla salute.  Uno studio di Lancet mostra come l’esternalizzazione dei servizi  su larga scala, introdotta con la riforma della sanità britannica del 2012, sia coincisa con la crescita della mortalità.

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European Social Marketing Conference 2022: Back from Greece 

European Social Marketing Conference 2022: Back from Greece  | Italian Social Marketing Association -   Newsletter 202 | Scoop.it

Jeff French:
Before going to ESMC I was aware that I have very much missed face to face interacting with social marketers over the last couple of years, however I did not realise how much I have missed it

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Vaping is glamourised on social media, putting youth in harm's way

Vaping is glamourised on social media, putting youth in harm's way | Italian Social Marketing Association -   Newsletter 202 | Scoop.it
Despite being widely viewed as a safer alternative to tobacco, e-cigarettes aren’t harmless, especially to adolescents. But social media is rife with glossy content that makes vaping look fun and cool.
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Social Marketing and Human/Environment Interaction. 14 Nov Roma. Primo annuncio

Social Marketing and Human/Environment Interaction. 14 Nov Roma. Primo annuncio | Italian Social Marketing Association -   Newsletter 202 | Scoop.it

First announcement Hybrid conference (face to face and online) Human/environment interaction has always led to problems that negatively affect both the integrity of ecosystems and people's health and quality of life

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The European Social Marketing Conference in Thessaloniki as seen from Italy

The European Social Marketing Conference in Thessaloniki as seen from Italy | Italian Social Marketing Association -   Newsletter 202 | Scoop.it

The last 5th European social marketing conference has moved scholars and practitioners to confront each other on the contributions of social marketing for "Addressing wicked problems in a rapidly…

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