Why is marketing such a misunderstood term? How social marketing can create behaviour change. Tips for creating a successful social marketing campaign.
No comment yet.
Sign up to comment
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with Twitter
I don't have a Facebook or a Twitter account
Already have an account: Login
Italian Social Marketing Association - Newsletter 200!!!
27.9K views |
+63 today
Marketing sociale. Health promotion. Social media.
Curated by
Giuseppe Fattori
 Your new post is loading...
Your new post is loading...
Scoop.it!
Utile per chi lavora al Piano Nazionale di prevenzione 2020-2025 The theme for the 7th Word Social Marketing Conference is 'Tackling Grand Challenges: Together for Impact'.
Scoop.it!
Join the World Happiness Community, build your network, and get access to all the World Happiness Fest Recordings
Scoop.it!
La thématique de cette édition: Comprendre les comportements pour mieux communiquer au service de la santé.
Scoop.it!
50 years of social marketing: seeding solutions for the future - Author: Timo Dietrich, Erin Hurley, Julia Carins, Jay Kassirer, Sharyn Rundle-Thiele, Robert W. Palmatier, Rowena Merritt, Scott K. Weaven, Nancy Lee
Scoop.it!
This paper analyses how social marketing scholarship engages with the concept of empowerment and reflects critically on its usage and conceptualisations. Based on a systematic literature review
Scoop.it!
There’s a general sense that it’s bad for society—which may be right. But studies offer surprisingly few easy answers.
Scoop.it!
Heavy alcohol consumption has been associated with brain atrophy, neuronal loss, and poorer white matter fiber integrity. However, there is conflicting evidence on whether light-to-moderate alcohol consumption shows similar negative associations with brain structure.
Scoop.it!
The peer-review system, which relies on unpaid volunteers, has long been stressed. COVID-19 has made it worse. Possible solutions include paying reviewers or limiting revise-and-resubmits. Are these Band-Aids on structural problems?
Scoop.it!
Authors: Linda Bertin, Caterina Claut, Giulia Gallo, Elena Giancecchi, Erica Mengoli, Alice Laghi, Giuseppe Fattori Summary
Scoop.it!
"Ambiente e salute in 100 secondi" al Green Social Festival 2022.
Scoop.it!
“Social Marketing Key Concepts and Principles” è un corso online autogestito di tre moduli sempre disponibile e che può essere studiato ad un ritmo che si adatta alle esigenze degli studenti. Questo breve corso che richiederà circa cinque ore per essere completato è un punto di partenza ideale per altri corsi più avanzati e specializzati…
Scoop.it!
Prominent health warnings on alcohol products make drinking “unappealing”, new study finds. Find out more.
|
Scoop.it!
The Association of Social Promotion registered in the National Register of the Third Sector (RUNTS)
Scoop.it!
All'ASL di Sassari abbiamo approfondito il ruolo del Marketing Sociale nel Piano Nazionale di Prevenzione 2020-2025.Durante il Corso, organizzato alla perfezione dal Responsabile Scientifico Dott. Antonio Genovesi e dalle sue collaboratrici Dr.sse Donatella Moroso e Alba Bertoncelli, oltre alla parte teorica abbiamo analizzato casi concreti di Marketing Sociale e promozione della salute fino alle esercitazioni pratiche…
Scoop.it!
I componenti del comitato scientifico di BIC 2022, Letizia Palmisano, Laura Corbetta, Marco Stancati e Giuseppe Fattori parlano di comunicazione e fiducia. Il video su FORTUNE/Linkedin. L'approfondimento sul prossimo numero di FORTUNE
Scoop.it!
Victoria Dubovitskaya and her daughter were among the lucky survivors of the attack on Mariupol's drama theater, which Ukrainian authorities say killed 300 people.
Scoop.it!
There’s a growing body of evidence to show that games may be key to bringing together education, and action in the healthcare space
Scoop.it!
Social Media for Behaviour Change (SM4BC) Toolkit ENGLISH (EN) OR ESPANOL (ES) What do we mean by “social media”?
Scoop.it!
Italy has one of the highest levels of childhood overweight and obesity in Europe. Therefore, preventing children from becoming overweight is a major public health challenge. The social marketing campaign was organized ...
Scoop.it!
A university is “a home for the heart, the mind, and the spirit,” and this vision has at its core open and mutual communication. Via Vladimir Kukharenko, L. García Aretio
Scoop.it!
Nel momento in cui si stanno avviando il PNRR (Piano Nazionale di Ripresa e Resilienza) e il PNP (Piano Nazionale di Prevenzione) basati in gran parte sui principi di OneHealth abbiamo bisogno di nuovi strumenti per affrontare le sfide che ci aspettano in anni particolarmente complessi. Il Marketing sociale, con solide basi “evidence”, può essere uno di questi
Scoop.it!
Scuola Superiore di Studi Universitari e Perfezionamento Sant'Anna di Pisa.
|
