Italian Social Marketing Association - Newsletter 216
33.1K views | +2 today
 
Scooped by Giuseppe Fattori
onto Italian Social Marketing Association - Newsletter 216
Scoop.it!

TikTok e la salute pubblica: una proposta di ricerca

TikTok e la salute pubblica: una proposta di ricerca | Italian Social Marketing Association -   Newsletter 216 | Scoop.it
TikTok is a short video sharing social media platform that has grown rapidly since its launch, amassing over 1 billion monthly global users as of September 202…
No comment yet.
Italian Social Marketing Association -   Newsletter 216
Marketing sociale. Health promotion. Social media.
Your new post is loading...
Your new post is loading...
Scooped by Giuseppe Fattori
Scoop.it!

The Battle between Commercial Marketing and Social Marketing: comment by Nedra Kline Weinreich

The Battle between Commercial Marketing and Social Marketing: comment by Nedra Kline Weinreich | Italian Social Marketing Association -   Newsletter 216 | Scoop.it

The Battle between Commercial Marketing and Social Marketing Comment by Nedra Kline Weinreich.  This is an important article that both social marketers and commercial marketers should read to understand the interplay between the polar sides of the marketing approach and their large-scale effects. The concept of Commercial Determinants of Health is not well-known…

No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

10 Vintage Medicine Ads Selling Dubiously Beneficial Products

10 Vintage Medicine Ads Selling Dubiously Beneficial Products | Italian Social Marketing Association -   Newsletter 216 | Scoop.it
Read here about 10 vintage medicine ads selling dubiously beneficial products.
No comment yet.
Rescooped by Giuseppe Fattori from News from Social Marketing for One Health
Scoop.it!

From Turkey: Developing recycling behavior in Turkey with social marketing program - Meftune Özbakır Umut, Meltem Nurtanış Velioğlu

From Turkey: Developing recycling behavior in Turkey with social marketing program - Meftune Özbakır Umut, Meltem Nurtanış Velioğlu | Italian Social Marketing Association -   Newsletter 216 | Scoop.it

The present study focuses on improving recycling behavior in Turkey with a social marketing program. It is centered on behavior change and social marketing strategies that can address recycling behavior.

No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Mariana Mazzucato. The State drives innovation 

Mariana Mazzucato. The State drives innovation  | Italian Social Marketing Association -   Newsletter 216 | Scoop.it

Where does innovation come from? Many would say it comes from the private sector. This is a sizable myth that has been built up around Big Tech and multinational corporations about how they drive economic growth and bring about innovation. Mariana Mazzucato challenges this idea by asking who truly creates wealth and who extracts it.

No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Social Marketing al Master - One Health: sostenibilità ambientale e sanitaria delle produzioni alimentari. Le iscrizioni scadono il 29 marzo

Social Marketing al Master - One Health: sostenibilità ambientale e sanitaria delle produzioni alimentari. Le iscrizioni scadono il 29 marzo | Italian Social Marketing Association -   Newsletter 216 | Scoop.it
Si formeranno dei professionisti che potranno lavorare nelle equipe di Dipartimenti di Sanità Pubblica, che notoriamente necessitano di approcci multidisciplinari per affrontare in modo sistematico ed efficace la complessa interazione che lega l’ambiente con la salute così da affiancare i medici...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Umberto Galimberti: "Non scriverò più libri. Ho trascurato il mondo della vita"

Umberto Galimberti: "Non scriverò più libri. Ho trascurato il mondo della vita" | Italian Social Marketing Association -   Newsletter 216 | Scoop.it

In una conversazione con Antonio Alizzi, registrata a Milano il 28 novembre 2023, il filosofo Umberto Galimberti annuncia che non scriverà altri libri dopo "L'etica del viandante (Feltrinelli, 2023).

No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

ALAIN CHANEL - Au nom des anges - Feat. Elisabet Ros

ALAIN CHANEL - Au nom des anges - Feat. Elisabet Ros | Italian Social Marketing Association -   Newsletter 216 | Scoop.it

Alain Chanel "Au nom des anges
Danse ; Elisabet Ros - Bejart Ballet Lausanne
Direction photo : Ghosteaser Marc Marki
Robe : Henri Davila

No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

When you Retire, Can you Handle the New Freedom of Leisure? - Philip Kotler

When you Retire, Can you Handle the New Freedom of Leisure? - Philip Kotler | Italian Social Marketing Association -   Newsletter 216 | Scoop.it

Workers look forward to a retirement time when they will be able to sleep late, choose the day’s activities that please them, and lead a life of leisure and chosen pleasures.

No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

European Social Marketing Association:  annual report 2023

European Social Marketing Association:  annual report 2023 | Italian Social Marketing Association -   Newsletter 216 | Scoop.it

Download here

This report presents some of the highlights of the work of the European Social Marketing Association in 2023

No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Social Marketing Toolkit. Partner With Us. Let's Stop HIV Together - CDC

Social Marketing Toolkit. Partner With Us. Let's Stop HIV Together - CDC | Italian Social Marketing Association -   Newsletter 216 | Scoop.it

Social Marketing Guidance Social marketing is the use of marketing theory, skills, and practice to achieve social change, promote general health, raise awareness, and induce changes in behavior.

 Centers for Disease Control and Prevention

No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Social Marketing. Behavior Change for Good - Prima edizione italiana 2024

Social Marketing. Behavior Change for Good - Prima edizione italiana 2024 | Italian Social Marketing Association -   Newsletter 216 | Scoop.it

Nel 2024 "Social Marketing. Behavior Change for Good" di Nancy R. Lee, Philip Kotler, Julie Colehour (Seventh Edition SAGE) uscirà nella prima edizione italiana a cura di Giuseppe Fattori. Se vuoi essere avvisato quando la pubblicazione sarà disponibile puoi inserire qui la tua mail.

No comment yet.
Rescooped by Giuseppe Fattori from Social marketing - Health Promotion
Scoop.it!

Social marketing: Impact of fast fashion on people and the environment

Social marketing: Impact of fast fashion on people and the environment | Italian Social Marketing Association -   Newsletter 216 | Scoop.it

"Impact of fast fashion on people and the environment"
Soon a project in collaboration between the University of Modena and Reggio Emilia, the International Society of Doctors for the Environment and 4 C Linguistic (Liceo Muratori San Carlo - Modena)

No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Social Marketing: i lavori degli studenti del corso di marketing sociale 2023/2024 - Università di Bologna

Social Marketing: i lavori degli studenti del corso di marketing sociale 2023/2024 - Università di Bologna | Italian Social Marketing Association -   Newsletter 216 | Scoop.it
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Delivering Behaviour Change using Social Marketing 23-25 July 2024 - Union Jack Club of London

Delivering Behaviour Change using Social Marketing 23-25 July 2024 - Union Jack Club of London | Italian Social Marketing Association -   Newsletter 216 | Scoop.it

This three-day intensive course in London has been designed for people who want to understand the core concepts of Social Marketing and then apply them to plan, implement and evaluate their own behaviour change programmes.

No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Il marketing sociale incontra la prospettiva One health - DORS

Il marketing sociale incontra la prospettiva One health - DORS | Italian Social Marketing Association -   Newsletter 216 | Scoop.it

"Social marketing for one health" 

L'approccio One health si sta sempre più imponendo all'interno dei programmi di salute pubblica nazionali. Il Marketing sociale è sicuramente un'importante leva capace di stimolare il cambiamento dei comportamenti in un'ottica di connessioni tra salute umana, ambientale e animale. "

No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Le marketing social sur France2 avec Sandrine Raffin et Marie-Laure Mourre

Le marketing social sur France2 avec Sandrine Raffin et Marie-Laure Mourre | Italian Social Marketing Association -   Newsletter 216 | Scoop.it
On parle de marketing social au JT de France 2 !
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

The global consensus definition of Social Marketing: versione italiana

The global consensus definition of Social Marketing: versione italiana | Italian Social Marketing Association -   Newsletter 216 | Scoop.it

Il marketing sociale sviluppa e integra i concetti di marketing con altri approcci per influenzare i comportamenti degli individui e delle comunità al fine di ottenere un beneficio sociale. La pratica del marketing sociale è guidata da principi etici. Cerca di integrare la ricerca, l’ascolto e gli interessi dei partner per realizzare programmi di cambiamento sociale sensibili alla concorrenza, segmentati, efficaci, efficienti, equi e sostenibili.

No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Privatocrazia. Perché privatizzare è un rischio per lo Stato moderno - Chiara Cordelli

Privatocrazia. Perché privatizzare è un rischio per lo Stato moderno - Chiara Cordelli | Italian Social Marketing Association -   Newsletter 216 | Scoop.it

I confini tra il pubblico e il privato sono sempre più indefiniti. Il ruolo dello Stato moderno, nato per separare pubblico e privato, è cambiato profondamente negli ultimi anni e ha subito radicali trasformazioni nel modo di governare e amministrare la cosa pubblica. Viviamo sempre di più nell'era dello Stato privatizzato, o, per meglio dire, in una privatocrazia , dove lo Stato dirige, ma è il privato che spesso gestisce.

No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

2024 Games for Change Festival:A New Era of Gaming and Social Impact

2024 Games for Change Festival:A New Era of Gaming and Social Impact | Italian Social Marketing Association -   Newsletter 216 | Scoop.it

Get ready and join us for an epic experience this summer for the 2024 Games for Change Festival from June 27 - June 28, 2024, at Parsons College in the heart of New York City! 

No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Il “giro di vite” sui problemi etici - Sandro Spinsanti - Salute internazionale

Il “giro di vite” sui problemi etici - Sandro Spinsanti - Salute internazionale | Italian Social Marketing Association -   Newsletter 216 | Scoop.it

Sono numerose le situazioni nello scenario della cura che presentano dilemmi difficili da sciogliere. Quando si tratta poi di bambini è forse il caso di evocare la metafora che ha dato il titolo al romanzo di Henry James Il giro di vite

No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Rendre les enfants acteurs du bien manger - The Conversation

Rendre les enfants acteurs du bien manger - The Conversation | Italian Social Marketing Association -   Newsletter 216 | Scoop.it
Pour garantir la santé des enfants, notamment ceux de milieux modestes, on peut les impliquer dans des actions d’éducation à l’alimentation pour en faire de véritables consommateurs éclairés.
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Social marketing: collection of international newsletters

Social marketing: collection of international newsletters | Italian Social Marketing Association -   Newsletter 216 | Scoop.it
No comment yet.
Rescooped by Giuseppe Fattori from Italian Social Marketing Association - Newsletter 216
Scoop.it!

Se la Newsletter MKTS vi è piaciuta consigliatela!

Se la Newsletter MKTS vi è piaciuta consigliatela! | Italian Social Marketing Association -   Newsletter 216 | Scoop.it

Ecco il link per iscriversi.


Via Giuseppe Fattori
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Increase the number of state health departments that use social marketing in health promotion programs - Healthy People 2030 

Increase the number of state health departments that use social marketing in health promotion programs - Healthy People 2030  | Italian Social Marketing Association -   Newsletter 216 | Scoop.it
This objective currently has developmental status, meaning it is a high-priority public health issue that has evidence-based interventions to address it, but doesn’t yet have reliable baseline data. Once baseline data are available, this objective may be considered to become a core Healthy People 2030 objective.
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Welcome to 2024: iSMA newsletters

Welcome to 2024: iSMA newsletters | Italian Social Marketing Association -   Newsletter 216 | Scoop.it

Get ready for an exhilarating experience at the North American Social Marketing Conference, nestled in the stunning Clearwater Beach, Florida! 

No comment yet.