Italian Social Marketing Association - Newsletter 199
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Dove nasce la violenza contro le donne - Intervista a Lella Palladino. forward

Dove nasce la violenza contro le donne - Intervista a Lella Palladino. forward | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Un problema culturale e strutturale, dai costrutti patriarcali al lavoro di cura.

Cosa manca per equilibrare i poteri e per una società inclusiva? Abbiamo bisogno solo di una buona governance?

Abbiamo bisogno di valorizzare la soggettività delle donne che non possono essere sostenute come persone in difficoltà da includere. 

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Italian Social Marketing Association -   Newsletter 199
Marketing sociale. Health promotion. Social media.
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Building Community in Times of Crisis | Faculty Focus

Building Community in Times of Crisis | Faculty Focus | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
A university is “a home for the heart, the mind, and the spirit,” and this vision has at its core open and mutual communication.

Via Vladimir Kukharenko, L. García Aretio
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Perché la politica sociale ha bisogno del Marketing Sociale. G.Fattori, J.French

Perché la politica sociale ha bisogno del Marketing Sociale. G.Fattori, J.French | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Nel momento in cui si stanno avviando il PNRR (Piano Nazionale di Ripresa e Resilienza) e il PNP (Piano Nazionale di Prevenzione) basati in gran parte sui principi di OneHealth abbiamo bisogno di nuovi strumenti per affrontare le sfide che ci aspettano in anni particolarmente complessi. Il Marketing sociale, con solide basi “evidence”, può essere uno di questi

CULTURA E SALUTE EDITORE PERUGIA

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Community Based Social Marketing e promozione della salute. G.Fattori, V.Rappini - SDA Bocconi

Community Based Social Marketing e promozione della salute. G.Fattori, V.Rappini - SDA Bocconi | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
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A.M. Murante  - Corso di  "Social Marketing" a giugno. Anno accademico: 2021/22. 

A.M. Murante  - Corso di  "Social Marketing" a giugno. Anno accademico: 2021/22.  | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Scuola Superiore di Studi Universitari e Perfezionamento Sant'Anna di Pisa. 

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Travelling alone or travelling far? Meso-level value co-creation by social marketing and for-profit organisations. J.French, R.Russell-Bennett, R.Mulcahy  

Travelling alone or travelling far? Meso-level value co-creation by social marketing and for-profit organisations. J.French, R.Russell-Bennett, R.Mulcahy   | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

This paper furthers the theoretical discussions and understanding of value co-creation in social marketing at the meso level. The paper identifies a new actor – for-profits – as a potential collaborator for value co-creation with social marketing organisations and contributes new understanding about value co-creation at the meso level between social marketing and for-profit organisations. 

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La préoccupation du bien-être animal, quels effets sur la consommation de viande? L.Bertrandias, G.Cazes-Valette, P.Gurviez (Excerpt)

La préoccupation du bien-être animal, quels effets sur la consommation de viande? L.Bertrandias, G.Cazes-Valette, P.Gurviez (Excerpt) | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
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Social Knowledge in Public Health: Case Study on Substantiating and Instrumenting the Social Marketing Campaigns in Romania

Social Knowledge in Public Health: Case Study on Substantiating and Instrumenting the Social Marketing Campaigns in Romania | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Social marketing influences in a relevant manner the process of producing and disseminating social knowledge, thus asserting attitudes and approaches according to various objectives of social evolution.

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European Social Marketing - ESMA Board – Google  Maps

European Social Marketing - ESMA Board – Google  Maps | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

The ESMA Board supports the development of ESMA as a globally recognised professional organisation for European Social Marketing.

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Quando il capo è bravo, ma pensa di essere più importante del suo team.

Quando il capo è bravo, ma pensa di essere più importante del suo team. | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Un'altra lezione da Pep Guardiola.

Siete così una bella realtà che la gente comincia a parlare di voi e non di chi vi a costruito, scelto, insegnato. E qui accade l’impensabile. Il genio visionario, visiona un po’ troppo. Vuole riportare l’attenzione su di sé. Vuole vincerla lui.

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Your Brain Prefers Happy Endings. That’s Not Always Smart - WIRED

Your Brain Prefers Happy Endings. That’s Not Always Smart - WIRED | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
People tend to focus on whether an experience ends on an up note or a sour one, even if it leads us to make bad decisions. A new study examines why.
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Ti è piaciuta la Newsletter MKTS? Invita i tuoi amici

Ti è piaciuta la Newsletter MKTS? Invita i tuoi amici | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Form di iscrizione

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Le marketing social et les nudges, les outils efficaces du changement de comportement - P. Gurviez, S.Raffin

Le marketing social et les nudges, les outils efficaces du changement de comportement - P. Gurviez, S.Raffin | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

De nombreux problèmes sociétaux et de santé requièrent des changements de comportement des populations. L’information et l’injonction ne suffisent pas à obtenir de tels changements de manière durable. Le marketing social et les nudges proposent des méthodes alternatives…

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What Can Hospitals Learn from The Coca-Cola Company? Health Care Sustainability Reporting | NEJM Catalyst

What Can Hospitals Learn from The Coca-Cola Company? Health Care Sustainability Reporting | NEJM Catalyst | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Large corporations are leading the way in measuring their organizational performance on sustainability, social equity, and ethical governance. Health care systems can learn from studying ...

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Social Marketing and Environment: “FilGreen”, a project that aims to give a second chance to used clothes - Lavoro accettato a  ESMA Salonicco 2022

Social Marketing and Environment: “FilGreen”, a project that aims to give a second chance to used clothes - Lavoro accettato a  ESMA Salonicco 2022 | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Authors:

Linda Bertin, Caterina Claut, Giulia Gallo, Elena Giancecchi, Erica Mengoli, Alice Laghi, Giuseppe Fattori 

Summary
Social Marketing project to reduce the purchasing of Fast Fashion by young people and give new value to old clothes/fabrics thanks to our collaboration with HUMANA People to People. This project aims to involve students from Bologna and San Marino in a process of circular economy.

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Community Based Social Marketing. Un progetto di economia circolare: fast fashion.  Green Social Festival 2022

Community Based Social Marketing. Un progetto di economia circolare: fast fashion.  Green Social Festival 2022 | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

"Ambiente e salute in 100 secondi" al Green Social Festival 2022.
Progetto di I.Torchio, N.Fois, S.Scandolara, M.Rossello, R.Berarducci. Marketing Sociale Compass UNIBO.
Trovi la Clip anche su TouTube MKTSOCIALE-Archivio

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Edizione italiana del corso: Social Marketing Key Concepts and Principles. 

Edizione italiana del corso: Social Marketing Key Concepts and Principles.  | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
“Social Marketing Key Concepts and Principles” è un corso online autogestito di tre moduli sempre disponibile e che può essere studiato ad un ritmo che si adatta alle esigenze degli studenti. Questo breve corso che richiederà circa cinque ore per essere completato è un punto di partenza ideale per altri corsi più avanzati e specializzati…
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Prominent health warnings on alcohol products make drinking “unappealing”, new study finds.

Prominent health warnings on alcohol products make drinking “unappealing”, new study finds. | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
Prominent health warnings on alcohol products make drinking “unappealing”, new study finds. Find out more.
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Le Marketing Social Appliqué à la Santé 

Le Marketing Social Appliqué à la Santé  | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

La 2nde édition du symposium : Le Marketing Social Appliqué à la Santé (MSAS) s'adresse à toute personne désireuse d'en savoir plus et d'échanger sur l'utilisation du marketing social dans une dynamique santé : chercheurs, praticiens, décideurs publics, soignants, administratifs, étudiants...

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Success in Social Marketing: 100 Case Studies From Around the Globe. P.Kotler, N.Lee. (12 luglio 2022)

Success in Social Marketing: 100 Case Studies From Around the Globe. P.Kotler, N.Lee. (12 luglio 2022) | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

This book is required reading for students enrolled in public administration and nonprofit management programs, practitioners in public health and environmental sectors, as well as policymakers interested in ways social marketing may help influence their constituent behaviors for individual, as well as social, good.

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5 Key Examples Of Gamification

Counting down the 5 key Examples of Gamification and how it works in different fields.
If you don't know these you don't know gamification...


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Why communications is like making a Martini

Why communications is like making a Martini | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
Effective communication is like creating the perfect Martini or mocktail according to Phillip Jones.
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La vie et la mort (Edgar Morin)

La vie et la mort (Edgar Morin) | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Jusqu’à mon centième anniversaire, aux questions qu’on me posait sur ma propre mort, je répondais en invoquant les forces de vie qui refoulaient puissamment en moi l’angoisse de mort. Certes, par moments m’arrivait de façon fulgurante l’invasion du néant. Souvent le soir avant de m’endormir je me demandais : « Est-ce que je me réveillerai demain matin ?

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Twitter: Top10 #Social Marketing Influencers - A Listly List

Twitter: Top10 #Social Marketing Influencers - A Listly List | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

The Social Marketing Influencers - From "Social Marketing: Behavior Change for Social Good" by Nancy Lee, Philip Kotler 2019 (Updated)
Lista ordinata in base al numero di follower dell’ultima rilevazione effettuata.
Visualizzare nella modalità “curated”.

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Progettazione della politica sociale centrata sui cittadini. Il marketing sociale - J.French, G.Fattori

This paper sets out are some of the key insights and principles about why effective social behavioural design needs to incorporate marketing principles.  Cultura e Salute Editore Perugia

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Mastering Social Marketing  with Sharyn Rundle-Thiele - GovComms

Why is marketing such a misunderstood term? How social marketing can create behaviour change. Tips for creating a successful social marketing campaign. 

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