Italian Social Marketing Association - Newsletter 195
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Social Marketing. A Behavioural Change Rebel turning 50 - Gerard Hastings, Alan Tapp, Christine Domegan.

Social Marketing. A Behavioural Change Rebel turning 50 - Gerard Hastings, Alan Tapp, Christine Domegan. | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

Social marketing’s call to action is to get on board now, be the Change Catalyst in your life, your family and your community to open the door to a new sustainable world for all.
Join us and our guest speakers on the 50th anniversary of Kotler and Zaltman’s (1971) famous Social Marketing paper as we hear about the latest developments in Social Marketing. 

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Italian Social Marketing Association -   Newsletter 195
Marketing sociale. Health promotion. Social media.
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“Natural Is Better”: How the Appeal To Nature Fallacy Derails Public Health - By Sofia Deleniv, Dan Ariely, & Kelly Peters

“Natural Is Better”: How the Appeal To Nature Fallacy Derails Public Health - By Sofia Deleniv, Dan Ariely, & Kelly Peters | Italian Social Marketing Association -   Newsletter 195 | Scoop.it
People tend to see “natural” as a cue for “safe.” This fallacy is a component of vaccine resistance—but we may be able to flip this inclination to encourage uptake.
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An upper bound on one-to-one exposure to infectious human respiratory particles - PNAS

An upper bound on one-to-one exposure to infectious human respiratory particles - PNAS | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

Schematics of scenarios investigated in this study. (A and B) The mask-is scenario: a masked infectious breathing/speaking to a breathing-only masked susceptible, ...

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Merry Christmas from the Italian Social Marketing Association. Now in all languages with "Google Translator" on the Home Page

Merry Christmas from the Italian Social Marketing Association. Now in all languages with "Google Translator" on the Home Page | Italian Social Marketing Association -   Newsletter 195 | Scoop.it
Italian Social Marketing Association
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Una selezione dell’ultima newsletter di iSMA

Una selezione dell’ultima newsletter di iSMA | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

  Volume 8 Edition 2 - December 2021 Written, compiled and edited by Julie Hentz, Florence Sécula and Fernanda Lica Note: with this last newsletter of 2021, the iSMA would like to look back at the highlights of the year in the field of social marketing with the end of year review by iSMA President Jeff French.

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The social marketing paradox: challenges and opportunities for the discipline. M. Bilal Akbar, Liz Foote, Alison Lawson, Jeff French, Sameer Deshpande & Nancy R. Lee

The social marketing paradox: challenges and opportunities for the discipline. M. Bilal Akbar, Liz Foote, Alison Lawson, Jeff French, Sameer Deshpande & Nancy R. Lee | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

This paper contributes to emerging discourse about the ongoing challenges and opportunities of social marketing as a discipline. The paper presents a qualitative perspective on existing challenges faced by social marketing and offers suggestions for addressing these challenges. 

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La plus belle définition du marketing social en deux minutes: l'histoire de Danielle. François Lagarde

La plus belle définition du marketing social en deux minutes: l'histoire de Danielle. François Lagarde | Italian Social Marketing Association -   Newsletter 195 | Scoop.it
Propager des idées autrement par le marketing social. La compréhension du phénomène: pas seulement la valorisation d'une cause mais aussi réussir à faire adopter un comportement par la clientèle cible.
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Competing on Stories: Marketing and Cultural Narratives.  Christian Sarkar and Philip Kotler

Competing on Stories: Marketing and Cultural Narratives.  Christian Sarkar and Philip Kotler | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

This infamous quote is attributed to both Peter Drucker and Mark Fields (Ford) and is a warning to all message creators everywhere: culture is the key to navigating the perilous change agenda required for tomorrow.  It is the lens through which we interpret and understand the world.  It creates the world we occupy.

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Il decalogo della comunicazione ambientale. A cura di Sergio Vazzoler

Il decalogo della comunicazione ambientale. A cura di Sergio Vazzoler | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

Il comunicatore ambientale in azienda non

esiste oggi e forse mai esisterà: è un po’ una

figura mitologica. Al contrario, la comunicazione

ambientale diventa centrale per qualsiasi

organizzazione e necessita di specifici

“attrezzi del mestiere”.

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La società irrazionale: Terrapiattisti e complottisti sono milioni - Censis 20021

La società irrazionale: Terrapiattisti e complottisti sono milioni - Censis 20021 | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

... si leva un’onda di irrazionalità. È un sonno fatuo della ragione, una fuga fatale nel pensiero magico, stregonesco, sciamanico, che pretende di decifrare il senso occulto della realtà”

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Please Stop Telling Me to Love My Body

Please Stop Telling Me to Love My Body | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

Forget body positivity. What about body neutrality?

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Health communication campaigns to drive demand for evidence-based practices and reduce stigma in the HEALing communities study

Health communication campaigns to drive demand for evidence-based practices and reduce stigma in the HEALing communities study | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

The HEALing Communities Study (HCS) is testing whether the Communities that Heal (CTH)

intervention can decrease opioid overdose deaths through the implementation of evidence-based practices

(EBPs) in highly impacted communities.

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Trainings: Social Marketing Key Concepts and Principles. 3-session self-paced online course

Trainings: Social Marketing Key Concepts and Principles. 3-session self-paced online course | Italian Social Marketing Association -   Newsletter 195 | Scoop.it
The iSMA, ESMA and other affiliated global Social Marketing associations have identified a need for a short, high quality, low-cost, continuously available introduction course to Social Marketing that reflects iSMA endorsed concepts of Social Marketing and how they can be applied in a global...
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La Newsletter dell'Associazione Europea di Marketing Sociale

La Newsletter dell'Associazione Europea di Marketing Sociale | Italian Social Marketing Association -   Newsletter 195 | Scoop.it
The latest news from the European Social Marketing Association (ESMA).
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Maurice Béjart- Bolero de Ravel

Maurice Béjart- Bolero de Ravel | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

2 eme partie du boléro dansé par Elisabeth Ros et Octavio Stanley - Ballet du XXème Siècle. Maurice Béjart

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People-Planet-Health: promoting grassroots movements through participatory co-production

People-Planet-Health: promoting grassroots movements through participatory co-production | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

CULTURA E SALUTE EDITORE PERUGIA

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I concetti essenziali del marketing sociale. Prossimamente l’edizione italiana

I concetti essenziali del marketing sociale. Prossimamente l’edizione italiana | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

“Social Marketing Key Concepts and Principles” è un corso online autogestito di tre moduli sempre disponibile e che può essere studiato ad un ritmo che si adatta alle esigenze degli studenti.

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Community Based Social Marketing and Fast Fashion: FilGreen. Marketing sociale UNIBO

Community Based Social Marketing and Fast Fashion: FilGreen. Marketing sociale UNIBO | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

Il nostro progetto tratta il tema del riuso e del riciclo di abiti usati e/o usurati, che solitamente terminano il loro ciclo di vita all’interno dei bidoni dell’indifferenziata. 

Marketing Sociale UNIBO

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L'ingerenza dell'industria del tabacco nelle politiche pubbliche in Italia

L'ingerenza dell'industria del tabacco nelle politiche pubbliche in Italia | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

Nel mese di novembre, il terzo Global Tobacco Industry Interference Index relativo all’anno 2021 ha rilevato che l’Italia è tra i Paesi in cui le politiche relative al tabacco sono più esposte all’interferenza dell’industria. In questa biasimevole classifica, il nostro Paese è preceduto solo dalla Repubblica Dominicana (96 punti su 100), la Svizzera (92) e il Giappone (88).

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Roland Barthes: Cos'è uno scandalo. Testi su se stesso, l'arte, la scrittura e la società.

Roland Barthes: Cos'è uno scandalo. Testi su se stesso, l'arte, la scrittura e la società. | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

Intelligenza di straordinaria duttilità, fecondo interprete degli immaginari novecenteschi, sottile indagatore del desiderio dei corpi e del piacere dei testi: Roland Barthes è presente in tutta la sua brillantezza e leggiadra profondità in questa ricca messe di scritti finora mai pubblicati in Italia che raccoglie saggi sulla letteratura francese (Proust, Gide, Camus), cronache di vita intima e quotidiana, studi sulle arti figurative e inclassificabili pezzi d'occasione. 

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TikTok and public health: a proposed research agenda - BMJ Global Health

TikTok and public health: a proposed research agenda - BMJ Global Health | Italian Social Marketing Association -   Newsletter 195 | Scoop.it
  • TikTok is a short video sharing social media platform that has grown rapidly since its launch, amassing over 1 billion monthly global users as of September 2021.

  • We argue that public health is served by paying urgent attention to the potential health-related implications of TikTok and suggest research agenda to inform decision-makers, health providers, researchers and the public.

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Social Marketing: A Behavioural Change Rebel Turning 50. Dr Rowena Merritt 

Social Marketing: A Behavioural Change Rebel Turning 50. Dr Rowena Merritt  | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

Most of us recognise that everyday life today is not the same as it was a few months ago let alone a few years ago what with climate change, the pandemic, social inequalities, digital technologies, global markets and so much more. ...Social marketing’s call to action is to get on board now, be the Change Catalyst in your life, your family and your community to open the door to a new sustainable world for all.
Hosted by Dr Christine Domegan, NUI Galway

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Le nudge : outil efficace ou effet de mode ? ⋅ Inserm, La science pour la santé

Le nudge : outil efficace ou effet de mode ? ⋅ Inserm, La science pour la santé | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

Les nudges, ces outils de « suggestion » disposés dans notre environnement, sont supposés nous aider à faire les bons choix, pour notre propre intérêt ou celui de la société. 

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Instagram Celebrates British Gen Z Self Exploration

Instagram Celebrates British Gen Z Self Exploration | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

“More than any generation before, British Generation Z have unlimited access to information. This has created a constant state of open-mindedness and change. They are fluid; in a state of creative self-evolution and always connected with the world.”

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A COMMUNICATOR’S GUIDE TO COVID-19 VACCINATION

A COMMUNICATOR’S GUIDE TO COVID-19 VACCINATION | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

UNESCO (2020) has termed this COVID-19 period to be a “disinfodemic,” filled with an

over-abundance of information and disinformation. With the staggered rollout around the

world of the COVID-19 vaccine, compelling and targeted communications are central to

increasing vaccine uptake.

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Giuseppe Fattori speaks on the role of Social Marketing in today's global landscape - Griffith University

Giuseppe Fattori speaks on the role of Social Marketing in today's global landscape - Griffith University | Italian Social Marketing Association -   Newsletter 195 | Scoop.it

“We should be proud of Social Marketing for having promoted social good across all continents by overcoming the stigma that the word ‘Marketing’ carries with it” a strong sentiment by Giuseppe Fattori, Professor in Social Marketing at the University of Bologna.
Giuseppe shares his thoughts on the impact of social marketing during a time of change taking place in the world.

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