People tend to see “natural” as a cue for “safe.” This fallacy is a component of vaccine resistance—but we may be able to flip this inclination to encourage uptake.

Schematics of scenarios investigated in this study. (A and B) The mask-is scenario: a masked infectious breathing/speaking to a breathing-only masked susceptible, ...

Italian Social Marketing Association

  Volume 8 Edition 2 - December 2021 Written, compiled and edited by Julie Hentz, Florence Sécula and Fernanda Lica Note: with this last newsletter of 2021, the iSMA would like to look back at the highlights of the year in the field of social marketing with the end of year review by iSMA President Jeff French.

Propager des idées autrement par le marketing social. La compréhension du phénomène: pas seulement la valorisation d'une cause mais aussi réussir à faire adopter un comportement par la clientèle cible.

This infamous quote is attributed to both Peter Drucker and Mark Fields (Ford) and is a warning to all message creators everywhere: culture is the key to navigating the perilous change agenda required for tomorrow.  It is the lens through which we interpret and understand the world.  It creates the world we occupy.

Il comunicatore ambientale in azienda non

esiste oggi e forse mai esisterà: è un po’ una

figura mitologica. Al contrario, la comunicazione

ambientale diventa centrale per qualsiasi

organizzazione e necessita di specifici

“attrezzi del mestiere”.

Forget body positivity. What about body neutrality?

The HEALing Communities Study (HCS) is testing whether the Communities that Heal (CTH)

intervention can decrease opioid overdose deaths through the implementation of evidence-based practices

(EBPs) in highly impacted communities.

The iSMA, ESMA and other affiliated global Social Marketing associations have identified a need for a short, high quality, low-cost, continuously available introduction course to Social Marketing that reflects iSMA endorsed concepts of Social Marketing and how they can be applied in a global...

The latest news from the European Social Marketing Association (ESMA).

2 eme partie du boléro dansé par Elisabeth Ros et Octavio Stanley - Ballet du XXème Siècle. Maurice Béjart

“Social Marketing Key Concepts and Principles” è un corso online autogestito di tre moduli sempre disponibile e che può essere studiato ad un ritmo che si adatta alle esigenze degli studenti.

Il nostro progetto tratta il tema del riuso e del riciclo di abiti usati e/o usurati, che solitamente terminano il loro ciclo di vita all’interno dei bidoni dell’indifferenziata. 

Marketing Sociale UNIBO

Nel mese di novembre, il terzo Global Tobacco Industry Interference Index relativo all’anno 2021 ha rilevato che l’Italia è tra i Paesi in cui le politiche relative al tabacco sono più esposte all’interferenza dell’industria. In questa biasimevole classifica, il nostro Paese è preceduto solo dalla Repubblica Dominicana (96 punti su 100), la Svizzera (92) e il Giappone (88).

Intelligenza di straordinaria duttilità, fecondo interprete degli immaginari novecenteschi, sottile indagatore del desiderio dei corpi e del piacere dei testi: Roland Barthes è presente in tutta la sua brillantezza e leggiadra profondità in questa ricca messe di scritti finora mai pubblicati in Italia che raccoglie saggi sulla letteratura francese (Proust, Gide, Camus), cronache di vita intima e quotidiana, studi sulle arti figurative e inclassificabili pezzi d'occasione. 

• TikTok is a short video sharing social media platform that has grown rapidly since its launch, amassing over 1 billion monthly global users as of September 2021.

• We argue that public health is served by paying urgent attention to the potential health-related implications of TikTok and suggest research agenda to inform decision-makers, health providers, researchers and the public.

Most of us recognise that everyday life today is not the same as it was a few months ago let alone a few years ago what with climate change, the pandemic, social inequalities, digital technologies, global markets and so much more. ...Social marketing’s call to action is to get on board now, be the Change Catalyst in your life, your family and your community to open the door to a new sustainable world for all.
Hosted by Dr Christine Domegan, NUI Galway

Les nudges, ces outils de « suggestion » disposés dans notre environnement, sont supposés nous aider à faire les bons choix, pour notre propre intérêt ou celui de la société. 

“More than any generation before, British Generation Z have unlimited access to information. This has created a constant state of open-mindedness and change. They are fluid; in a state of creative self-evolution and always connected with the world.”

UNESCO (2020) has termed this COVID-19 period to be a “disinfodemic,” filled with an

over-abundance of information and disinformation. With the staggered rollout around the

world of the COVID-19 vaccine, compelling and targeted communications are central to

increasing vaccine uptake.

“We should be proud of Social Marketing for having promoted social good across all continents by overcoming the stigma that the word ‘Marketing’ carries with it” a strong sentiment by Giuseppe Fattori, Professor in Social Marketing at the University of Bologna.
Giuseppe shares his thoughts on the impact of social marketing during a time of change taking place in the world.