Italian Social Marketing Association - Newsletter 191
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Creating a Community Brand for Behaviour Change on St Helena - The NSMC

Creating a Community Brand for Behaviour Change on St Helena - The NSMC | Italian Social Marketing Association -   Newsletter 191 | Scoop.it

To support the development of the brand and the behaviour change activities, formative research was conducted with representatives from the local population as well as key stakeholders.

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Italian Social Marketing Association -   Newsletter 191
Marketing sociale. Health promotion. Social media.
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Social Marketing Network‘s climate change & social marketing webinar with @MaibachEd & @JTThaker

Social Marketing Network‘s climate change & social marketing webinar with @MaibachEd & @JTThaker | Italian Social Marketing Association -   Newsletter 191 | Scoop.it

The recording is now available at: http://bit.ly/3wDkAty

Passcode: eakXu@S8

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Pour prévenir le surpoids et l’obésité, le marketing social est efficace - Patricia Gurviez

Pour prévenir le surpoids et l’obésité, le marketing social est efficace - Patricia Gurviez | Italian Social Marketing Association -   Newsletter 191 | Scoop.it
La lutte contre l’obésité est d’autant plus efficace qu’elle est précoce. Pour sensibiliser les individus et les inciter à adopter une alimentation saine, le marketing social a fait ses preuves.
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Use more of social marketing’s fundamentals in your programs

Download your free copy here: http://griffith.edu.au/increase-behaviour-change
We know the key to increasing rates of behavioural change. Embed more of social marketing’s fundamentals in your program planning, design and delivery, and you will increase change.

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Personal and social drivers of vaccine hesitancy

Personal and social drivers of vaccine hesitancy | Italian Social Marketing Association -   Newsletter 191 | Scoop.it

Role of Health Communication and Policy in Vaccine Hesitancy and Acceptance

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Amazon's Dive Into Healthcare: A 2021 Update

Amazon's Dive Into Healthcare: A 2021 Update | Italian Social Marketing Association -   Newsletter 191 | Scoop.it
What do the publishing, film and healthcare industries have in common? They are all fields that tech giant Amazon ventures into. But even though healthcare is the latest the company got involved in – at least publicly -, Amazon is making leaps in the field. 
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Social inequalities in hostility toward vaccination against Covid-19 - medRxiv

Social inequalities in hostility toward vaccination against Covid-19 - medRxiv | Italian Social Marketing Association -   Newsletter 191 | Scoop.it

Specific campaigns should be thought beforehand to reach women and people at the bottom of the social hierarchy to avoid furthering social inequalities in terms of morbidity and mortality.

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Human behaviour: what scientists have learned about it from the pandemic

Human behaviour: what scientists have learned about it from the pandemic | Italian Social Marketing Association -   Newsletter 191 | Scoop.it

During the pandemic, a lot of assumptions were made about how people behave. Many of those assumptions were wrong, and they led to disastrous policies.

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système 1 système 2, les 2 vitesses de la pensée

Savez-vous que votre cerveau combine deux modes de pensée ? Qu'il existe une pensée rapide et une pensée lente ? Que chacune dispose de ses compétences comme de ses biais ? Vous le pressentiez ! Cette vidéo de 2mn vous en apprendra plus sur la théorie de Kahneman. Alors... pensez-y à 2 fois !
www.competencepro.net
vidéo conçue et réalisée par www.comCpro.net
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Perdere tempo online è il lavoro che riempie le nostre esistenze

Perdere tempo online è il lavoro che riempie le nostre esistenze | Italian Social Marketing Association -   Newsletter 191 | Scoop.it
La meditazione di Carrère e i consigli del “flânerd” Pietro Minto su come annoiarsi meglio sono uniti in un nodo decisivo per capire il nostro tempo, segnato dalla concentrazione come risorsa da cui estrarre valore
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Alcohol, Smoking, Drugs: How Technology Can Help

Alcohol, Smoking, Drugs: How Technology Can Help | Italian Social Marketing Association -   Newsletter 191 | Scoop.it
Stop smoking apps, wearables, VR and other digital tools effectively support the fight against addiction to cigarettes, alcohol or drugs.
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CBE: A Framework to Guide the Application of Marketing to Behavior Change - Sharyn Rundle-Thiele, Timo Dietrich, Julia Carins, 2021

CBE: A Framework to Guide the Application of Marketing to Behavior Change - Sharyn Rundle-Thiele, Timo Dietrich, Julia Carins, 2021 | Italian Social Marketing Association -   Newsletter 191 | Scoop.it

Background:This paper aims to extend the application of social marketing to social and environmentally beneficial behavior change providing a three-step process—Co-create-Build-Engage (CBE).

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"Marketing sociale" e Medici per l'ambiente al Festival  della salute dal 25 febbraio 2021(anteprima)

"Marketing sociale" e Medici per l'ambiente al Festival  della salute dal 25 febbraio 2021(anteprima) | Italian Social Marketing Association -   Newsletter 191 | Scoop.it

Anche quest'anno Zorba al Festival della salute con ISDE e "Marketing sociale" dal 23 Agosto al 15 Novembre. Brevi interviste e pagine approfondimento.

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Michela Marzano - Corpi. L'ideologia del potenziamento umano2020. #festivalfilo20

Quali sono le odierne condizioni di accettabilità del corpo, laddove l’unico corpo oggi accettabile sembra essere un corpo perfettamente controllato, addomesticato, padroneggiato?
http://www.festivalfilosofia.it
© Il video è di proprietà del Consorzio per il festivalfilosofia

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BUILDING Social Marketing across Europe

BUILDING Social Marketing across Europe | Italian Social Marketing Association -   Newsletter 191 | Scoop.it

ESMA currently has twelve national representatives who promote the objectives of ESMA within their home countries and provide news of their countries' social marketing activities and developments to the wider European community.

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L'impronta ecologica - Sandro Spinsanti in "100 secondi"

L'impronta ecologica - Sandro Spinsanti in "100 secondi" | Italian Social Marketing Association -   Newsletter 191 | Scoop.it

I possibili significati di questa espressione sono due: il primo è un significato tecnico, cioè si tratta di valutare il consumo umano di risorse naturali rispetto alla capacità che ha la terra di generare queste stesse risorse.....

Il secondo è un significato simbolico, ovvero possiamo pesare sulla terra di più o di meno e ciò dipende dalle nostre scelte

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Urban Development and Planetary Health

Video recording of the fifth Planetary Health Online Lecture.
Cities can be drivers of enormous power for the required transformative changes. Therefore, innovative urban development presents major opportunities to improve population health, reduce greenhouse gas emissions and prepare for health risks exacerbated by climate change.

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Fari in attesa di valorizzazione - Alessandra Fabri

Fari in attesa di valorizzazione - Alessandra Fabri | Italian Social Marketing Association -   Newsletter 191 | Scoop.it
Lo scopo principale di un percorso di riconversione è salvare gli edifici dal degrado per garantirgli un nuovo utilizzo
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Mapped: Happiness Levels Around the World in 2021

Mapped: Happiness Levels Around the World in 2021 | Italian Social Marketing Association -   Newsletter 191 | Scoop.it
Global happiness levels are determined by many diverse factors. These maps look at the happiest and unhappiest countries in every region.
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Climate and Ecological Emergency. Can you really make a difference??

Climate and ecology are inextricably linked. Both are now in great peril. If we do not tackle those challenges with co-ordinated efforts then we stand far less chance of solving either of them. This holistic approach forms the basis of the Climate and Ecological Emergency Bill..

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FOIE GRAS: questa crudeltà accade ancora in Europa.

FOIE GRAS: questa crudeltà accade ancora in Europa. | Italian Social Marketing Association -   Newsletter 191 | Scoop.it

FOIE GRAS, solo crudeltà - un'indagine di Essere Animali

Il Parlamento europeo però si è schierato contro la pratica dell’alimentazione forzata e ha dichiarato di voler mettere fine a questa vera e propria crudeltà.

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Sul cinema. Un'arte della complessità. Edgar Morin

Sul cinema. Un'arte della complessità. Edgar Morin | Italian Social Marketing Association -   Newsletter 191 | Scoop.it

Nelle ricerche sul cinema ho tentato di estendere il tipo di indagine condotta nei miei libri sulla complessità del mondo e dell’essere umano. 

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“One Health Digital": il patto culturale che serve per una sanità globale e sostenibile

“One Health Digital": il patto culturale che serve per una sanità globale e sostenibile | Italian Social Marketing Association -   Newsletter 191 | Scoop.it

In un momento storico in cui la mancanza di risorse non può più essere un alibi, occorre accelerare il passaggio verso una sanità sostenibile, prendendo atto a tutti i livelli di errori e miopie e ripartendo con grande senso di responsabilità. Per farlo occorre un “patto culturale”. Ecco i fronti “caldi”

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Se Amazon si mette a fare il medico – Enpam

Se Amazon si mette a fare il medico – Enpam | Italian Social Marketing Association -   Newsletter 191 | Scoop.it
In un futuro più che mai prossimo, potrebbe essere un medico virtuale di Amazon a decidere quando è necessario l’intervento…
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Social marketing & climate change. Thu, Jul 8, 2021 at 12:00 PM

Social marketing & climate change. Thu, Jul 8, 2021 at 12:00 PM | Italian Social Marketing Association -   Newsletter 191 | Scoop.it

Ed Maibach is a Distinguished University Professor and Director of George Mason University’s Center for Climate Change Communication. Dr Jagadish Thaker (JT) is a Senior Lecturer in Communication at Massey University. His research seeks to understand and enhance engagement with climate change and public health.

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