Italian Social Marketing Network - Newsletter 183
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GovComms Festival – 17 Novembre 2020

GovComms Festival – 17 Novembre 2020 | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it

Contentgroup presenta  GovComms Festival , il primo evento globale al mondo dedicato al futuro delle comunicazioni governative. Il festival di quest'anno fa parte di "Government After Shock" dell'Organizzazione per la cooperazione e lo sviluppo economico ( OCSE) . Il GovComms Festival è un'opportunità unica per governi, organizzazioni del settore pubblico per discutere del futuro delle comunicazioni dirette ai cittadini. 

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Italian Social Marketing Network  -   Newsletter 183
Marketing sociale. Health promotion. Social media.
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Community-Based Social Marketing in Theory and Practice: Five Case Studies of Water Efficiency Programs in Canada - Sarah Fries, Julie Cook, Jennifer Kristin Lynes, 2020.

Community-Based Social Marketing in Theory and Practice: Five Case Studies of Water Efficiency Programs in Canada - Sarah Fries, Julie Cook, Jennifer Kristin Lynes, 2020. | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it

Community-based social marketing (CBSM) offers a pragmatic five-step approach to developing a program that fosters sustainable behaviour. However, how the CBSM theoretical framework has been implemented into practice remains largely under-evaluated. To help address this gap, Lynes et al. developed 21 benchmarks to assess CBSM programs. This research builds upon these benchmarks by using both the benchmarks and additional assessment criteria to assess five Canadian programs that have used CBSM principles.

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UK National Occupational Standards for Social Marketing Practice. 

UK National Occupational Standards for Social Marketing Practice.  | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it

The National Occupational Standards system in the UK is a government supported process for setting out what knowledge and skills professionals working in Social Marketing should be able to demonstrate. The standards can be used to develop job descriptions, assess candidates and agencies competence.

This is a significant contribution to the professionalisation of social marketing. These standards can be copied and customised for different country context and will help to further develop social marketing practice.

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“Effatà”: un miracolo sotto forma di progetto. Di Sandro Spinsanti

“Effatà”: un miracolo sotto forma di progetto. Di Sandro Spinsanti | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it

Una ventata di irragionevolezza nelle relazioni di cura sta investendo la nostra società. Medici, infermieri e altri professionisti sanitari, che si sono trovati in prima linea nell’emergenza della pandemia, senza presìdi di protezione e sottorganico, in una prima fase sono stati esaltati con toni enfatici. Ora il clima si sta rovesciando contro di loro. 

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L’ossessione per gli scacchi. Da Nabokov a Calvino, una rassegna letteraria delle battaglie su scacchiera.

L’ossessione per gli scacchi. Da Nabokov a Calvino, una rassegna letteraria delle battaglie su scacchiera. | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it

È impossibile decifrare con postera certezza il punto storico e geografico in cui gli scacchi sono sbocciati nella forma completa del gioco che conosciamo oggi. 

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NHS teams up with Amazon to bring Alexa to patients - NHS  The Guardian

NHS teams up with Amazon to bring Alexa to patients - NHS  The Guardian | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it

Voice assistant enlisted to aid elderly and blind patients who cannot easily search for advice.

The NHS has teamed up with Amazon to allow elderly people, blind people and other patients who cannot easily search for health advice on the internet to access the information through the AI-powered voice assistant Alexa.

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Is social media ready for a Covid-19 vaccine?

Is social media ready for a Covid-19 vaccine? | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it
On Monday, Pfizer and BioNTech announced in a press release that their vaccine candidate was more than 90 percent effective at preventing Covid-19 infection, based on initial results from their ongoing phase 3 clinical trial. The company expects to have applied for emergency use authorization with the Food and Drug Administration (FDA) by the end of November and could have as many as 50 million doses produced by the end of 2020.
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Crisi ambientale e COVID 19: occasione mancata o opportunità da cogliere? - Rete Italiana Ambiente e Salute

Crisi ambientale e COVID 19: occasione mancata o opportunità da cogliere? - Rete Italiana Ambiente e Salute | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it
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UK government messaging on Covid-19: Five principles and recommendations for a COVID communication reset

UK government messaging on Covid-19: Five principles and recommendations for a COVID communication reset | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it

The UK is currently experiencing a second wave of the SARS-CoV-2 pandemic and England began a second national lockdown on November 5th 2020. Independent SAGE’s “Emergency six-week plan for England in response to rising cases, hospitalisations and deaths” (October 16th), urged the UK government to reset its communication strategy in order to bring the clarity required for people to understand precisely what to do.

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San Francisco just banned gas in all new buildings. Could it ever happen in Australia?

San Francisco just banned gas in all new buildings. Could it ever happen in Australia? | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it
San Francisco has now joined other US cities in banning natural gas in new homes. It's time for a serious rethink on the way many of us cook and heat our homes, writes Madeline Taylor and Susan M Park.
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Ai tempi del Covid: i 63 studenti del Corso di Marketing Sociale 2020/2021 Compass Università di Bologna - G.Fattori 

Ai tempi del Covid: i 63 studenti del Corso di Marketing Sociale 2020/2021 Compass Università di Bologna - G.Fattori  | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it

(Lavori in corso) 1 - Ciclo sostenibile. Con il progetto Ciclo Sostenibile ci poniamo come obiettivo quello di promuovere l’utilizzo di alternative sostenibili al classico assorbente usa e getta. Per arrivare ad un cambiamento nei comportamenti delle donne sarà necessario …

MARKETING SOCIALE

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John Snow Memorandum - The Lancet

John Snow Memorandum - The Lancet | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it

Japan, Vietnam, and New Zealand, to name a few countries, have shown that robust public health responses can control transmission, allowing life to return to near-normal, and there are many such success stories. The evidence is very clear: controlling community spread of COVID-19 is the best way to protect our societies and economies until safe and effective vaccines and therapeutics arrive within the coming months.
We cannot afford distractions that undermine an effective response; it is essential that we act urgently based on the evidence.
To support this call for action, sign the John Snow Memorandum.

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Climate Change Communication - Nuova Lista @mktsociale

Climate Change Communication - Nuova Lista @mktsociale | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it
Health Promotion: Social Marketing, Social Media, salute, ambiente, disuguaglianze sociali.
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Il Nastro Verde 2020 - Rassegna di cinema sostenibile -Multicampus Sostenibile

Il Nastro Verde 2020 - Rassegna di cinema sostenibile -Multicampus Sostenibile | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it

Cinque pellicole per parlare di sostenibilità e salute: torna per il secondo anno la Rassegna Il Nastro Verde, che parte dal cinema per riflettere su sfide e contenuti dello sviluppo sostenibile. Dal 30 settembre fino al 28 ottobre, 5 appuntamenti tutti i mercoledì saranno l’occasione per confrontarsi su temi come la moda etica circolare, la sicurezza alimentare e i modelli di autoproduzione, la crescita demografica e l’impatto sulla sopravvivenza del Pianeta, gli inquinanti ambientali.

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Webinar su "Social media e promozione della salute" all’Azienda Ospedaliero Universitaria di Pisa

Marketing sociale e promozione della salute

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Change2020 - Saving Our Planet and Making Change Happen

This Change 2020 event is focussed on how we can save our planet and make more change happen. Five jam-packed keynotes followed by a thought-provoking Q&A session. Happy watching.
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Billie Eilish - Therefore I Am 

Listen to “Therefore I Am”, out now: https://smarturl.it/ThereforeIAm

Directed by Billie Eilish
Music video by Billie Eilish performing Therefore I Am. © 2020 Darkroom/Interscope Records

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La regina degli scacchi

La regina degli scacchi | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it
Jeune, brillante et hantée, elle éblouit le monde des échecs. Mais chaque coup vers la gloire la rapproche du gouffre. Regarder les bandes-annonces et en savoir plus.
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Alexa, do I have COVID-19? - Nature 2020

Alexa, do I have COVID-19? - Nature 2020 | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it
Researchers are exploring ways to use people’s voices to diagnose coronavirus infections, dementia, depression and much more.
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Primary children learned ‘little or nothing’ at home during school lockdown closures

Primary children learned ‘little or nothing’ at home during school lockdown closures | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it
Primary school children learned ‘little or nothing’ at home during lockdown school closures, according to new research from the Leverhulme Centre for Demographic Science at the University of Oxford. The study, published on pre-print server SocArXiv, and which has been submitted for peer-review, found that, even in a co
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Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific (English Edition) eBook: Hay, Rachel, Eagle, Lynne, Bhati, Abhishek

Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific (English Edition) eBook: Hay, Rachel, Eagle, Lynne, Bhati, Abhishek | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. 

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Amazon entra nelle vendite on-line dei farmaci da prescrizione, già i primi effetti sui competitor

Amazon entra nelle vendite on-line dei farmaci da prescrizione, già i primi effetti sui competitor | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it

E' una vera rivoluzione quella che Amazon ha iniziato estendendo anche ai farmaci da prescrizione la convenienza, comodità e possibilità di scelta che esiste per gli altri settori merceologici. Oggi l'azienda di Seattle ha annunciato il lancio di Amazon Pharmacy, permettendo ai clienti negli Stati Uniti di completare un'intera transazione di farmaci sul loro desktop o sul dispositivo mobile attraverso l'App Amazon.

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GovComms Festival – 17 Novembre 2020

GovComms Festival – 17 Novembre 2020 | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it

Contentgroup presenta  GovComms Festival , il primo evento globale al mondo dedicato al futuro delle comunicazioni governative. Il festival di quest'anno fa parte di "Government After Shock" dell'Organizzazione per la cooperazione e lo sviluppo economico ( OCSE) . Il GovComms Festival è un'opportunità unica per governi, organizzazioni del settore pubblico per discutere del futuro delle comunicazioni dirette ai cittadini. 

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Come guadagnano i social spiegato in "The Social Dilemma" Netflix

Se non stai pagando un prodotto, allora sei TU il prodotto”. Questa frase, citata in questa scena di The Social Dilemma, spiega come ogni social sia in competizione con un altro per attirare l’attenzione delle persone. Ecco spiegato nel nuovo documentario Netflix, alcuni degli aspetti più fondamentali di questa industria. A cominciare da una domanda: da cosa guadagnano i social?.
In questo ibrido tra dramma e documentario sull'influenza pericolosa dei social network, alcuni esperti di tecnologie lanciano l'allarme sugli strumenti che hanno creato.
Guarda ora "The Social Dilemma": https://www.netflix.com/it/title/81254224

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Scientific consensus on the COVID-19 pandemic: we need to act now - The Lancet

Scientific consensus on the COVID-19 pandemic: we need to act now - The Lancet | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it

Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) has infected more than  35 million people globally, with more than 1 million deaths recorded by WHO as of Oct 12, 2020. As a second wave of COVID-19 affects Europe, and with winter approaching,
we need clear communication about the risks posed by COVID-19 and effective strategies to combat them. Here, we share our view of the current evidence-based consensus on
COVID-19.

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Reducing the Spread of COVID-19: A Social Marketing Perspective - Nancy R. Lee, 2020

Reducing the Spread of COVID-19: A Social Marketing Perspective - Nancy R. Lee, 2020 | Italian Social Marketing Network  -   Newsletter 183 | Scoop.it

This article presents perspectives on what social marketing principles, strategies, and best practices appear to have been applied to reducing the spread of the coronavirus disease 2019 (COVID-19), even if they were not labeled as such. In addition, it discusses which ones were not apparent in this campaign to date (as of April 30, 2020) and might have helped.

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