Italian Social Marketing Association - Newsletter 206
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The effectiveness of social marketing in global health: a systematic review - Rebecca Firestone,  Cassandra J Rowe,  Shilpa N Modi, Dana Sievers

The effectiveness of social marketing in global health: a systematic review - Rebecca Firestone,  Cassandra J Rowe,  Shilpa N Modi, Dana Sievers | Italian Social Marketing Association -   Newsletter 206 | Scoop.it
Social marketing can influence health behaviours and health outcomes in global health; however evaluations assessing health outcomes remain comparatively limited. Global health investments are needed to (i) fill evidence gaps, (ii) strengthen evaluation rigour and (iii) expand effective social marketing approaches.
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Italian Social Marketing Association -   Newsletter 206
Marketing sociale. Health promotion. Social media.
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How to Develop a Marketing Strategy by Philip Kotler

Looking for a proven marketing strategy? Need to build a marketing strategy that works?
In this video, you’ll learn about proven marketing strategies that will help you achieve your business goals.

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Community-Based Social Marketing: An Introduction - Doug McKenzie-Mohr

Community-Based Social Marketing: An Introduction - Doug McKenzie-Mohr | Italian Social Marketing Association -   Newsletter 206 | Scoop.it

CBSM is an alternative to the information intensive campaigns that are frequently used to promote environmental, health, and safety behaviors. While the process of CBSM may be new to you, it has been effectively utilized in numerous programs across the globe and is an attractive alternative to simply providing information. 

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La bonne santé n’a rien à voir avec l’alcool [30 secondes]

La bonne santé n’a rien à voir avec l’alcool [30 secondes] | Italian Social Marketing Association -   Newsletter 206 | Scoop.it
Ce n’est pas un peu absurde de se souhaiter « bonne santé » avec de l’alcool ?
La bonne santé n’a rien à voir avec l’alcool.
Faites le point sur https://www.alcool-info-service.fr/
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UNICEF. Social Health Activists - Neonatal Mortality Reduced: 30 vs. 44 per 1,000

UNICEF. Social Health Activists - Neonatal Mortality Reduced: 30 vs. 44 per 1,000 | Italian Social Marketing Association -   Newsletter 206 | Scoop.it
Strategy researched
Social health activists supporting women's groups through a participatory learning and action meeting cycle
Impact achieved
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Save the Date! Cultural Relevance in Behavior Change Campaign - SMANA 

Save the Date! Cultural Relevance in Behavior Change Campaign - SMANA  | Italian Social Marketing Association -   Newsletter 206 | Scoop.it

How did humor, mariachi music and the loving figure of an abuela (grandma) help increase COVID-19 vaccination rates among Washington state’s Hispanic population?

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Memoria. Michela Marzano - Festivalfilosofia 2022

Quali sono i modi possibili per ‘riparare’ la memoria, mediante il nesso tra identità e ricordo e facendo anche i conti col passato comune?
http://www.festivalfilosofia.it

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L’intelligenza artificiale scrive di scienza. Luca De Fiore

L’intelligenza artificiale scrive di scienza. Luca De Fiore | Italian Social Marketing Association -   Newsletter 206 | Scoop.it
L’applicazione dell’intelligenza artificiale alla produzione di articoli – o di saggi – scientifici pone domande intriganti. Strumenti come ChatGPT sono pericolosi o utili?
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EPIGENETIC: IT IS THE ENVIRONMENT THAT DIRECTS THE ORCHESTRA OF GENES

EPIGENETIC: IT IS THE ENVIRONMENT THAT DIRECTS THE ORCHESTRA OF GENES | Italian Social Marketing Association -   Newsletter 206 | Scoop.it
This interview with epigeneticist Andrew Pospisilik is taken from the article One sequence, many variations that appears on The Scientis t website . It concerns epigenetic changes thanks to which organisms come to be endowed with great plasticity, so that they can change rapidly and adapt to their environment.
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Leveraging Virtual Tools to get the Most out of Hybrid Congresses

Leveraging Virtual Tools to get the Most out of Hybrid Congresses | Italian Social Marketing Association -   Newsletter 206 | Scoop.it
2022 was the year that hybrid congresses and conferences finally became a mainstay across the medical and scientific communities
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“Can Peace be Marketed?” – Philip Kotler and Christian Sarkar

“Can Peace be Marketed?” – Philip Kotler and Christian Sarkar | Italian Social Marketing Association -   Newsletter 206 | Scoop.it

I have a Japanese friend, Mitsu Shibata, who contacts me regularly to help build more peace in the world. He refers to the time in 2016 when I was invited to visit Hiroshima to give a major address at a peace conference...

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Professor Gerard Hastings, Hyperconsumption, Corporate Marketing vs the Planet

Input into Fairtrade, Our Carbon Footprint and the Bigger Picture session during Fairtrade Fortnight 2022.
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Webinaire influenceurs et alimentation saine des jeunes

Intervention du Pr Pascale Ezan, membre de l'Institut du Marketing Social sur la thématique des influenceurs et de leur capacité à promouvoir une alimentation saine auprès des jeunes.
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Systematic review of conservation interventions to promote voluntary behavior change

Systematic review of conservation interventions to promote voluntary behavior change | Italian Social Marketing Association -   Newsletter 206 | Scoop.it

Understanding human behavior is vital to developing interventions that effectively lead to proenvironmental behavior change, whether the focus is at the individual or societal level. However, interventions in many fields have historically lacked robust forms of evaluation...

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Researching Your Audience. iSMA - Instructor: Rita Brophy

Researching Your Audience. iSMA - Instructor: Rita Brophy | Italian Social Marketing Association -   Newsletter 206 | Scoop.it

Researching Your AudiencePractical lessons in conducting in-depth research to inform audience-led social marketing programmes iSMA Offers Social Marketing Professional Certificate of Completion An ‘introduction to social marketing research’ training course ....

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Tweet di Luca De Fiore

Tweet di Luca De Fiore | Italian Social Marketing Association -   Newsletter 206 | Scoop.it

Se non stesse per scoppiare la guerra mondiale ci sarebbe da divertirsi con la storia di vino e salute. Scende in campo la Soc It Medicina Ambientale scrivendo ai media: “E allora le polveri sottili?”
Cosa c’entra non si sa. Un po’ tipo la vignaiola…

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L'alcool et le tabac intégrés au sein des médias favoris des adolescents. Boris Chapoton -  Le Marketing social appliqué à la santé

L'alcool et le tabac intégrés au sein des médias favoris des adolescents. Boris Chapoton -  Le Marketing social appliqué à la santé | Italian Social Marketing Association -   Newsletter 206 | Scoop.it

L'intervention “L'alcool et le tabac intégrés au sein des médias favoris des adolescents” est présentée par Boris Chapoton de la Chaire Hygée.

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Comunicazione pubblica. Istituzioni, pratiche, piattaforme - Alessandro Lovari, Gea Ducci

Comunicazione pubblica. Istituzioni, pratiche, piattaforme - Alessandro Lovari, Gea Ducci | Italian Social Marketing Association -   Newsletter 206 | Scoop.it

Il volume analizza la comunicazione pubblica attraverso sette capitoli che ne descrivono la genesi e l’evoluzione, la trasformazione dei modelli e delle strutture comunicative, approfondendo l’impatto delle tecnologie digitali nel rapporto tra istituzioni, media e cittadini.

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Rebels with a Cause. Gerard Hastings - Social Marketing @ Griffith

How social marketing can save the planet (if commercial marketing doesn't destroy it first).
Given the complex problems we now face – profligate consumption, excessive inequalities, post-truth politics, tech tyranny, climate change – we have to imagine better. Nudge and easy, fun and popular will no longer suffice; we need to engage people’s critical faculties, to empower them to challenge current assumptions and together build healthy, egalitarian and sustainable ways of living.
Our planet desperately needs a generation of rebels with a cause; social marketing can provide it.

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One Health News: salute, ambiente e società - A cura di ISDE, Festival della salute, Marketing sociale. N°0

One Health News: salute, ambiente e società - A cura di ISDE, Festival della salute, Marketing sociale. N°0 | Italian Social Marketing Association -   Newsletter 206 | Scoop.it

La rubrica  "One Health: salute ambiente e società" nasce dalla collaborazione tra ISDE (Emilia Romagna), Festival della salute (GOOD event, Eventi Diversi) e Marketing sociale che cura la piattaforma e la pubblicazione

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Invecchiare al tempo della rete. Massimo Mantellini

Invecchiare al tempo della rete. Massimo Mantellini | Italian Social Marketing Association -   Newsletter 206 | Scoop.it

Nessuno è diventato vecchio su internet, almeno finora. Sono passati venticinque anni da quando tutto è cominciato e la rete ha avvolto le vite di molti. In ogni caso, ovunque nel pianeta le persone invecchiano in rete, dentro un luogo differente da quello in cui invecchiavano prima. Una landa inedita, in buona parte inesplorata.

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Transitions to food democracy through multilevel governance

Transitions to food democracy through multilevel governance | Italian Social Marketing Association -   Newsletter 206 | Scoop.it

Food systems in Europe are largely unjust and not sustainable. Despite substantial negative consequences for individual health, the environment and public sector health and care services, large multi-national corporations continue to benefit from the way food systems are designed—perpetuating “Lose–Lose–Lose–Win”...

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The reverse vending machine. Recycle your cans ...

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Social Marketing & Health Promotion: designing a public health model. G. Fattori, M. Vanoli, M. Bonì

Social Marketing & Health Promotion: designing a public health model. G. Fattori, M. Vanoli, M. Bonì | Italian Social Marketing Association -   Newsletter 206 | Scoop.it

10 anni dopo Toronto, cosa abbiamo imparato?

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From Italy -The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Prevention- K. Silchenko, F. Simonetti, G. Gistri

From Italy -The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Prevention- K. Silchenko, F. Simonetti, G. Gistri | Italian Social Marketing Association -   Newsletter 206 | Scoop.it

Building on the social ecological framework, the case of the Italian Food Bank sheds light on how multi-level social marketing strategies and synergistic collaborations between various groups of stakeholders...

Social Marketing in Action. Cases from Around the World

Debra Z Basil, Gonzalo Díazn Meneses, Michael D Basil

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Amazon makes a new push into health care - The Economist

Amazon makes a new push into health care - The Economist | Italian Social Marketing Association -   Newsletter 206 | Scoop.it

Many tech firms have health-care ambitions. Apple tracks well-being through the iPhone. Microsoft offers cloud-computing services to health firms. Alphabet sells wearable devices and is pumping money into biotech research. But Amazon is now creating the most ambitious offering of all

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