Italian Social Marketing Network - Newsletter 164
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Citizen Science for public health - Health Promotion International - Oxford Academic

Citizen Science for public health - Health Promotion International - Oxford Academic | Italian Social Marketing Network - Newsletter 164 | Scoop.it

Community engagement in public health policy is easier said than done. One reason is that public health policy is produced in a complex process resulting in policies that may appear not to link up to citizen perspectives. We therefore address the central question as to whether citizen engagement in knowledge production could enable inclusive health policy making. 

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Italian Social Marketing Network - Newsletter 164
Marketing sociale. Health promotion. Social media.
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Consigliato! Social Marketing: Behavior Change for Social Good - N.Lee, P.Kotler

Consigliato! Social Marketing: Behavior Change for Social Good - N.Lee, P.Kotler | Italian Social Marketing Network - Newsletter 164 | Scoop.it

The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.

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The Social Marketing Environment - Prezi

In order to describe the social marketing plan, we need to have a Background, Purpose and Focus

Socio- Cultural Forces

- psychographics of the intended adopters

- Internal attributes such as attitudes, values, preferences, mind set, motivation, predisposition and personality which has a bearing of their adoption or non-adoption of a social product

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A Guide to Effective Climate Change Communication

A Guide to Effective Climate Change Communication | Italian Social Marketing Network - Newsletter 164 | Scoop.it

With this guide, we synthesize what others and we have learned about climate change communication over the years into a single useful tool. 

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‘Identify Solutions Rather Than Problems’ - Jonathan Levy

‘Identify Solutions Rather Than Problems’ - Jonathan Levy | Italian Social Marketing Network - Newsletter 164 | Scoop.it

“Like many public health researchers, I am motivated by doing work that makes a difference in people’s lives, and by focusing on identifying solutions rather than problems,” Levy says.

Before officially taking on the role of chair of environmental health, Levy talked about what comes next for the department as climate change looms, and why he is hopeful about the future.

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Interactive websites may cause antismoking messages to backfire. Penn State University

Interactive websites may cause antismoking messages to backfire. Penn State University | Italian Social Marketing Network - Newsletter 164 | Scoop.it
While interactive web features are usually seen as a must-have for websites, when it comes to health communications, developers should be aware that those features may prompt negative reactions against their messages, according to researchers.
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Giornale Italiano di Health Technology Assessment & Delivery: pubblicazioni nel 2018 @shcitaly @drsilenzi

Giornale Italiano di Health Technology Assessment & Delivery: pubblicazioni nel 2018 @shcitaly @drsilenzi | Italian Social Marketing Network - Newsletter 164 | Scoop.it
Come Editor-in-Chief del Giornale Italiano di Health Technology Assessment & Delivery, ho il piacere di diffondere il rendiconto dell'attività editoriale del 2018. Il Giornale Italiano di Health Technology Assessment Delivery (Springer Healthcare Communications) mira a promuovere la produzione, valutazione e disseminazione di studi rilevanti per il sistema sanitario italiano. La rivista vuole contribuire all’affermazione di pratiche evidence-based,…
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Prevenzione vaccinale - Audizione di Alberto Donzelli

Prevenzione vaccinale - Audizione di Alberto Donzelli | Italian Social Marketing Network - Newsletter 164 | Scoop.it

Commissione Igiene e sanità - Ufficio di Presidenza

Prevenzione vaccinale

Audizioni sul ddl n. 770 e connesso recante disposizioni in materia di prevenzione vaccinale

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Peer to Peer Health Advice - Susannah Fox

Peer to Peer Health Advice is an underutilized source of valuable health information, and available to anyone! Check out http://susannahfox.com for info and follow https://twitter.com/SusannahFox

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Il mercato nero delle emozioni - Pina Lalli

Il mercato nero delle emozioni - Pina Lalli | Italian Social Marketing Network - Newsletter 164 | Scoop.it

Il marketing - disciplina per anni dominata dalla visione occidentale moderna dell’homo oecomomicus - sembra infine aver scoperto che gli esseri umani (vale a dire, per i marketers, i “consumatori”) agiscono anche sotto l’influsso delle emozioni e che quindi realizzano decisioni (d’acquisto) non solo per effetto di scelte razionali ma anche subendo l’influsso di fattori emotivi o situazionali. Sembra ci si sia persino resi conto che le esperienze siano fonte primaria sia di sensazioni che influenzano il contesto di acquisto, sia di testimonianze considerate dai “simili” molto affidabili e influenti, talora persino più delle tradizionali forme pubblicitarie.

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Comunicazione della salute in situazioni di emergenza -  G.Fattori, A.Maturo

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 Raccontare la scienza. Rischi, opportunità e nuovi strumenti del comunicare - Gianna Milano

To tell science. Risks, opportunities and new tools of communication.

Summary. The New York Times recently celebrated the 40th anniversary of its historic “Science section” with a special issue. An opportunity to reflect on the state of the art of scientific journalism. After having seen the inserts dedicated to science flourish in the ’70s and ’80s, in recent times the major Italian weekly and several newspapers have decided – with rare exceptions – to eliminate them. Most health inserts remain. How can we explain the reason for this trend? Science continues to permeate our culture, from cinema, to books, to advertising, to television. And there are numerous masters and university courses in Italy that prepare young graduates for science communication. Yet, paradoxically, in the newsrooms the presence of scientific journalists has been gradually reduced to nothing, and quite often those who write about science are “generalist” journalists. Fault of the crisis that publishers live and of the entry into the mass information circuit of internet? Certainly the interaction between the protagonists of scientific information (public, journalists, researchers) has become more and more complex and problematic.

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If we can’t cure the patient, can the community do it?

If we can’t cure the patient, can the community do it? | Italian Social Marketing Network - Newsletter 164 | Scoop.it
Unhealthy lifestyles have brought on a social epidemic of "diabesity," says author Mark Hyman, and community-driven solutions may be the only way out.
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Twitter: Top10 #SocialMarketing Influencers

Twitter: Top10 #SocialMarketing Influencers | Italian Social Marketing Network - Newsletter 164 | Scoop.it

The Social Marketing Influencers. 

From "Social Marketing: Behavior Change for Social Good"

by Nancy Lee, Philip Kotler 2019 
Lista ordinata in base al numero di follower dell’ultima rilevazione effettuata. 
Visualizzare nella modalità “curated”.

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Anche Marketing Sociale e Comunicazione per l'Ambiente a Ischia il 16 marzo. "I fondali del Regno di Nettuno" - Vi aspettiamo

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La vita è breve, per trascorrerla su Facebook - Luca Conti intervistato da Andea Ciraolo

La vita è breve, per trascorrerla su Facebook - Luca Conti intervistato da Andea Ciraolo | Italian Social Marketing Network - Newsletter 164 | Scoop.it

Ascolta “La vita è breve, per trascorrerla su Facebook" con Luca Conti” su Spreaker. La scorsa settimana ho fatto una bella chiacchierata con Andrea Ciraolo nel suo podcast: Un buon giorno per morire. Andrea mi ha fatto tante domande sul mio percorso personale, sull’evoluzione dei social media, sul tema dell’equilibrio digitale, ............

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Sale, è la settimana per la riduzione del consumo di sodio 2019 - Il fatto alimentare

Sale, è la settimana per la riduzione del consumo di sodio 2019 - Il fatto alimentare | Italian Social Marketing Network - Newsletter 164 | Scoop.it

Togliamo il sale dai menu. L’invito si accompagna a un ombrello che ripara il bimbo seduto a tavola dalla “pioggia” in arrivo dalla saliera. Non c’è dubbio: bisogna ridurre il consumo di sale nei pasti. E ancor più farlo per i bambini. Perchè un consumo eccessivo di sodio fa male. Questo l’obiettivo della Settimana mondiale di sensibilizzazione per la riduzione del consumo di sale, in corso fino al 10 marzo, promossa dalla World Action on Salt & Health (Wash), associazione con partner in 100 Paesi istituita nel 2005 per migliorare la salute delle popolazioni attraverso la graduale riduzione dell’introito di sodio.

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Dipendenza da Smartphone - Daniela Lucangeli

Qualche pillola estrapolata dal 4° Convegno Nazionale di Epigenetica (Urbino - ottobre 2018) sugli effetti dell'utilizzo della tecnologia.Dipendenza da smartphone e schermi blu, circuito dopaminergico, disturbi dell'attenzionzione e del sonno.
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Coinvolgimento della comunità per il contrasto alle disuguaglianze di salute

Coinvolgimento della comunità per il contrasto alle disuguaglianze di salute | Italian Social Marketing Network - Newsletter 164 | Scoop.it

Dal report emergono due indicazioni fondamentali:

• la necessità di coinvolgere la comunità e puntare sulla partecipazione, per promuovere la salute

• la difficoltà di tradurre in pratica, nei differenti ambienti e contesti, questa strategia, senza farla diventare solo uno slogan, un rito superficiale, una pratica burocratica e formale

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Paris Review - Vladimir Nabokov, The Art of Fiction 

Paris Review - Vladimir Nabokov, The Art of Fiction  | Italian Social Marketing Network - Newsletter 164 | Scoop.it
Vladimir Nabokov in 1967. 
 
Vladimir Nabokov lives with his wife Véra in the Montreux Palace Hotel in Montreux, Switzerland, a resort city on Lake Geneva which was a favorite of Russian aristocrats of the last century. They dwell in a connected series of hotel rooms that, lik
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La percezione dell’empowerment - Forward. Il Pensiero Scientifico

La percezione dell’empowerment - Forward. Il Pensiero Scientifico | Italian Social Marketing Network - Newsletter 164 | Scoop.it

Anticipazioni della survey in corso di realizzazione per conoscere la percezione che i professionisti sanitari hanno dell’empowerment e dell’engagement del paziente.

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Big Pocket Guide. To using social marketing for behaviour change

Big Pocket Guide. To using social marketing for behaviour change | Italian Social Marketing Network - Newsletter 164 | Scoop.it

Social marketing focuses on behaviour. If your goal is only to increase awareness or knowledge, or change attitudes, you are not doing social marketing. 

Marketing has been defined as:

…a management process for creating, delivering and communicating value to citizens in exchange for behaviour which benefits both the customer and the marketing organisation.

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 Dr. Google Is a Liar - The New York Times

 Dr. Google Is a Liar - The New York Times | Italian Social Marketing Network - Newsletter 164 | Scoop.it
Fake news threatens our democracy. Fake medical news threatens our lives.

While misinformation has been the object of great attention in politics, medical misinformation might have an even greater body count. As is true with fake news in general, medical lies tend to spread further than truths on the internet — and they have very real repercussions.

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The Climate Change Messenger Matters as Much as the Message - Anthropology News

The Climate Change Messenger Matters as Much as the Message - Anthropology News | Italian Social Marketing Network - Newsletter 164 | Scoop.it

When it comes to policy arguments around complex issues like climate change, the messenger can be just as important as the message in mobilizing support for policy responses.

Last fall, two new reports communicated even more evidence that the world is rapidly warming and underscored the need to take immediate action to mitigate carbon emissions. In October, the United Nations Intergovernmental Panel on Climate Change released a special report on the impacts of global warming above the 1.5-degree Celsius target established in the Paris climate accord.

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Should Digital Patient Communities be More than an Afterthought?

Should Digital Patient Communities be More than an Afterthought? | Italian Social Marketing Network - Newsletter 164 | Scoop.it
This week we outline what can we learn from digitally enabled patient communities, where diverse stakeholder groups can benefit, where activity is gaining momentum and what needs to happen for patient communities to have a lasting impact.
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