3.3. Sprechi e inefficienze Dopo i riferimenti culturali che hanno caratterizzato la sanità degli scorsi decenni (efficacia negli anni ’70-’80, EBM e costo-efficacia negli anni ’90, qualità e sicurezza negli anni 2000), oggi la crisi di sostenibilità dei sistemi sanitari, in particolare quelli a finanziamento prevalentemente pubblico, impone di riconoscere nel value il driver della sanità del XXI secolo. Il value, definito da Michael Porter come il «ritorno in termini di salute delle risorse investite in sanità», risulta dal rapporto tra outcome di salute rilevanti per il paziente (esiti favorevoli – effetti avversi) e costi sostenuti e può essere stimato a vari livelli: intero percorso assistenziale, singolo intervento sanitario, tempo/uomo, etc.
"Le nostre stime indicano che il 19% della spesa pubblica e il 45% di quella privata non producono alcun ritorno in termini di salute" Nino Cartabellotta - Italia oggi
Social marketing focuses on behaviour. If your goal is only to increase awareness or knowledge, or change attitudes, you are not doing social marketing.
Marketing has been defined as:
…a management process for creating, delivering and communicating value to citizens in exchange for behaviour which benefits both the customer and the marketing organisation.
While misinformation has been the object of great attention in politics, medical misinformation might have an even greater body count. As is true with fake news in general, medical lies tend to spread further than truths on the internet — and they have very real repercussions.
When it comes to policy arguments around complex issues like climate change, the messenger can be just as important as the message in mobilizing support for policy responses.
Last fall, two new reports communicated even more evidence that the world is rapidly warming and underscored the need to take immediate action to mitigate carbon emissions. In October, the United Nations Intergovernmental Panel on Climate Change released a special report on the impacts of global warming above the 1.5-degree Celsius target established in the Paris climate accord.
This week we outline what can we learn from digitally enabled patient communities, where diverse stakeholder groups can benefit, where activity is gaining momentum and what needs to happen for patient communities to have a lasting impact.
Il lavoro ha l’obiettivo di presentare in forma sintetica le conoscenze maturate in tema di comunicazione del rischio su ambiente e salute, ma soprattutto di fornire indicazioni di supporto alla gestione operativa di processi di comunicazione.
A Chesterfield, negli USA, un interessante caso di telemedicina: un ospedale di quattro piani, senza neanche un letto, dove vi lavorano 330 fra medici e infermieri che gestiscono da remoto circa 2.400 pazienti. Il Mercy Virtual Hospital è infatti il primo ospedale virtuale al mondo, costato 45 milioni di dollari
Il cervellone-artificiale pediatra ha percentuali di successo diagnostico elevatissime: 93% per la varicella, 94% per l’influenza, 97% per l’infezione mani-piedi-bocca e si è dimostrato efficiente anche per la meningite: 93%. I risultati sono in linea con quelli di un medico esperto e affidabile.
To keep all children safe, we must support the elimination of measles everywhere.
Beyond discomfort, measles can result in serious, life-changing complications, including pneumonia, swelling of the brain or death. I want parents everywhere to have access to vaccines so they can be secure in knowing their children are protected. Yet, we are still far from this reality – nearly 300 children under the age of 5 die every day from measles.
Social media is one of the most prevalent forms of communication and engagement, and physicians and researchers are becoming increasingly more active on these platforms. In this video, a group from the Massachusetts General Hospital Corrigan Minehan Heart Center discusses how they leverage social media as practicing clinicians and active researchers.
We present the Twitter Health Surveillance (THS) application framework. THS is designed as an integrated platform to help health officials collect tweets, determine if they are related with a medical condition, extract metadata out of them, and create a big data warehouse that can be used to further analyze the data.
Progetti elaborati dagli studenti nei lavori di gruppo del Corso di "Comunicazione pubblica" - Laurea Magistrale in Comunicazione e Pubblicità per le Organizzazioni (CPO). Scuola di Scienze della Comunicazione, Università di Urbino Carlo Bo
Il #Plogging è uno sport di gruppo, una camminata/corsa che prevede degli intervalli per dedicarsi alla pulizia delle aree verdi urbane e periferiche.
Il nostro obiettivo: proporre un momento sociale dove lostudente possa conoscere gente, divertirsi, muoversi ed allo stesso tempo attuare comportamenti ecosostenibili e di ripristino delle aree verdi.
Corso di Marketing Sociale.
Laurea Magistrale in Comunicazione pubblica e d’impresa. Scienze Politiche – Università di Bologna.
Il Master offre una sede di alta formazione specifica e professionalizzante nei campi della pianificazione, gestione e valutazione di azioni di promozione della salute e dell’educazione sanitaria.
Il marketing - disciplina per anni dominata dalla visione occidentale moderna dell’homo oecomomicus - sembra infine aver scoperto che gli esseri umani (vale a dire, per i marketers, i “consumatori”) agiscono anche sotto l’influsso delle emozioni e che quindi realizzano decisioni (d’acquisto) non solo per effetto di scelte razionali ma anche subendo l’influsso di fattori emotivi o situazionali. Sembra ci si sia persino resi conto che le esperienze siano fonte primaria sia di sensazioni che influenzano il contesto di acquisto, sia di testimonianze considerate dai “simili” molto affidabili e influenti, talora persino più delle tradizionali forme pubblicitarie.
To tell science. Risks, opportunities and new tools of communication.
Summary. The New York Times recently celebrated the 40th anniversary of its historic “Science section” with a special issue. An opportunity to reflect on the state of the art of scientific journalism. After having seen the inserts dedicated to science flourish in the ’70s and ’80s, in recent times the major Italian weekly and several newspapers have decided – with rare exceptions – to eliminate them. Most health inserts remain. How can we explain the reason for this trend? Science continues to permeate our culture, from cinema, to books, to advertising, to television. And there are numerous masters and university courses in Italy that prepare young graduates for science communication. Yet, paradoxically, in the newsrooms the presence of scientific journalists has been gradually reduced to nothing, and quite often those who write about science are “generalist” journalists. Fault of the crisis that publishers live and of the entry into the mass information circuit of internet? Certainly the interaction between the protagonists of scientific information (public, journalists, researchers) has become more and more complex and problematic.
Il contenuto del Manuale online per la scuola si basa sul Manuale HEPS Tool for Schools: A Guide for School Policy Development on Healthy Eating and Physical Activity e sul Manuale online olandese Manual healthy high school (Handleiding Gezonde School Middelbaar Beroepsonderwijs). Le sezioni introduttive Perchè è importante promuovere la salute a scuola e cosa funziona realmente? Le 6 componenti dell’approccio globale di promozione della salute a scuola si basano sul documento Promoting health in schools: From evidence to action.
Patient online communities not only reduce isolation and anxiety when faced with a life-changing diagnosis, they can also improve health outcomes. As Community Director of Mayo Clinic Connect, Colleen Young wanted to do more than connect patients. She involved the Mayo Clinic enterprise: providers, managers, communications specialists, researchers, and frontline staff; demonstrating how they can learn from and engage with the patient community ...
Google and its parent company, Alphabet, have moved well beyond search and are now focused on the actual practice of medicine.
It’s time for policymakers to establish new rules that address the new roles being assumed by Dr. Google, Dr. Apple, Dr. Amazon, and others as health care and digital health blend together as one and the same.
Scientists and National Institute of Health officials waged a concerted campaign to obtain funding from the alcohol industry for research that may enshrine alcohol as a part of a healthy diet.
Dr. Victor Montori, an Endocrinologist and Health Services Researcher at Mayo Clinic, is a proponent of minimally disruptive medicine and is working to create a Patient Revolution.
When marketing is used in government, its impact is often limited because it is dogged by a short-term, fragmented approach influenced by political time cycles. Government marketing is often characterised by an overemphasis on broadcast communications, including digital platforms, to the exclusion of a more citizen-centric approach focused on listening, relationship building, and social networking.
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