Italian Social Marketing Network - Newsletter 172
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Intervista esclusiva a Luca Pani: "Gli indiani si sono fatti fregare. Ecco la verità sui farmaci contro l'Epatite C"

Intervista esclusiva a Luca Pani: "Gli indiani si sono fatti fregare. Ecco la verità sui farmaci contro l'Epatite C" | Italian Social Marketing Network - Newsletter 172 | Scoop.it

Prof. Pani immagino che lei non legga Libero.
Io no ma mio padre lo legge da sempre. È un arzillo signore di 90 anni a cui faccio gli auguri nel giorno di San Giuseppe.

Se lo avesse letto ieri e oggi, avrebbe visto questi articoli che tirano in ballo lei, l'AIFA e il Ministro. Ci può dire come è andata questa faccenda della negoziazione del famoso farmaco dell'epatite C della Gilead?
Come ho twittato questa mattina dato che non ho più un ruolo istituzionale faccio outing e rispondo alle sedicenti inchieste sulle trattative per definire il prezzo dei farmaci e alle due pagine e un editoriale dedicato del direttore Feltri che si chiedeva se fossimo più scemi degli indiani che pagano il farmaco circa 900 euro per 8 settimane di terapia completa.

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Italian Social Marketing Network - Newsletter 172
Marketing sociale. Health promotion. Social media.
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Social Marketing Comes of Age: A Brief History of the Community of Practice, Profession, and Related Associations, With Recommendations for Future Growth 

Social Marketing Comes of Age: A Brief History of the Community of Practice, Profession, and Related Associations, With Recommendations for Future Growth  | Italian Social Marketing Network - Newsletter 172 | Scoop.it
Jay Kassirer, Craig Lefebvre, Winthrop Morgan, 
Rebekah Russell-Bennett, Ross Gordon, Jeff French, L. Suzanne Suggs, Nancy Lee, Brian J. Biroscak

The emergence of the International Social Marketing Association (iSMA) and its affiliated regional associations is a key indicator that social marketing is maturing, both as a community of practice and as a profession. Through these associations, the international social marketing community has developed a consensus definition of the discipline and a consensus list of basic competencies for social marketing certificate programs. The associations are currently working on certification programs and a code of ethics.

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Bill Smith - Reinventing Social Marketing

His field is social marketing, not social media, but the application of basic marketing principles to programs that make difficult change fun, easy, and popular to adopt. In "Let's Get Naked", he'll show us how a simple idea can change the way you think and act.
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Health promotion 4.0 - Ilona Kickbusch

Health promotion 4.0 - Ilona Kickbusch | Italian Social Marketing Network - Newsletter 172 | Scoop.it

Throughout the world there is the recognition that we are at a turning point of development—The World Economic Forum has used the terms Globalization 4.0 and Industrial Revolution 4.0 as code words for the radical changes underway. In health and medicine we are also on to Health 4.0—which basically means the digital transformation of health and medical care, both in its practice and its governance. 

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Duplicate and salami publication: a prevalence study of journal policies - International Journal of Epidemiology - Oxford Academic

Duplicate and salami publication: a prevalence study of journal policies - International Journal of Epidemiology - Oxford Academic | Italian Social Marketing Network - Newsletter 172 | Scoop.it

Duplicate and salami publication are unethical, but are common practices with substantial consequences for science and society at large. Scientific journals are the ‘gatekeepers’ of the publication process. We investigated journal policies on duplicate and salami publication.

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Digital epidemiology: tracking diseases in the mobile age

Digital epidemiology: tracking diseases in the mobile age | Italian Social Marketing Network - Newsletter 172 | Scoop.it
Ever tweet about being sick? Or look up your symptoms online? Researchers are using this information to monitor illnesses and attitudes about health in real time.
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How Coca-Cola Undermines Plastic Recycling Efforts

How Coca-Cola Undermines Plastic Recycling Efforts | Italian Social Marketing Network - Newsletter 172 | Scoop.it

FOR DECADES, COCA-COLA has burnished its public image as an environmentally caring company with donations to recycling nonprofits. Meanwhile, as one of the world’s most polluting brands, Coke has quietly fought efforts to hold the company accountable for plastic waste.

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You 2.0: Tunnel Vision

You 2.0: Tunnel Vision | Italian Social Marketing Network - Newsletter 172 | Scoop.it

Have you ever noticed that when something important is missing in your life, your brain can only seem to focus on that missing thing?

Two researchers have dubbed this phenomenon scarcity, and they say it touches on many aspects of our lives.

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Stop Making Plans, Start Making Decisions

Stop Making Plans, Start Making Decisions | Italian Social Marketing Network - Newsletter 172 | Scoop.it
In most companies, strategic planning isn’t about making decisions. It’s about documenting choices that have already been made, often haphazardly. Leading firms are rethinking their approach to strategy development so they can make more, better, and faster decisions.
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Parallel tracking: un metodo per integrare gli approcci top-down e bottom-up.

Parallel tracking: un metodo per integrare gli approcci top-down e bottom-up. | Italian Social Marketing Network - Newsletter 172 | Scoop.it

Una delle principali sfide della sanità pubblica è come tenere in considerazione e accogliere i bisogni che nascono dal basso coniugandoli con gli obiettivi degli interventi programmati dall’alto. Un metodo di lavoro utile può essere il percorso parallelo.

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Social Marketing: Marketing e comunicazione sociale per la promozione della salute - ISS 11 ottobre 2019

Social Marketing: Marketing e comunicazione sociale per la promozione della salute - ISS 11 ottobre 2019 | Italian Social Marketing Network - Newsletter 172 | Scoop.it

Marketing Sociale

Il workshop intende promuovere l’approccio del marketing e della comunicazione sociale, per aumentare l’efficacia delle iniziative volte a tutelare la salute dei cittadini. Tale iniziativa intende sottolineare la centralità della comunicazione efficace nella promozione della salute e nella ricerca scientifica.

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“Sanità di svolta. Dal sud soluzioni differenti” al via la terza edizione del Forum Mediterraneo in Sanità.

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Scienza e dogmi Per la salute umana e del pianeta e per la sostenibilità, la scienza deve poter discutere i diversi paradigmi

Scienza e dogmi Per la salute umana e del pianeta e per la sostenibilità, la scienza deve poter discutere i diversi paradigmi | Italian Social Marketing Network - Newsletter 172 | Scoop.it

Che cosa chiediamo alla Politica, ai professionisti e ai cittadini, per difendere lo sviluppo della Scienza. 

Dott. Alberto Donzelli, Consiglio direttivo e Comitato scientifico Fondazione Allineare Sanità e Salute

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Anniversary! 10 years ago. From a pizza in Lugano the first thoughts on a European network on social marketing have started.

Anniversary! 10 years ago. From a pizza in Lugano the first thoughts on a European network on social marketing have started. | Italian Social Marketing Network - Newsletter 172 | Scoop.it

A European network for social marketing.

In a first meeting in Lugano in the summer of 2009, four social marketing experts met to discuss how best to enhance the emerging International Social Marketing Association in Europe, which represents a great opportunity for the discipline.
The protagonists: Francois Lagarde, consultant and trainer of Social Marketing and Communication; Christiane Lellig, consultant to Basler & Hofmann; Suzanne Suggs, University of Italian Switzerland; Giuseppe Fattori, Head of the National Social Marketing Coordination-Italy.

 

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Henry Mintzberg - FIASO

Intervista esclusiva ad Henry Mintzberg in occasione della giornata inaugurale della 1^ Convention del Management della Sanità italiana
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Elogio di incertezza e Speranza - Luca De Fiore

Elogio di incertezza e Speranza - Luca De Fiore | Italian Social Marketing Network - Newsletter 172 | Scoop.it

I medici sono troppo sicuri di loro: confessare il dubbio e la propria incertezza aumenta la fiducia dei cittadini.....

Al diluvio di informazioni approssimative o false che raggiunge i cittadini, medici e dirigenti sanitari rispondono troppo spesso dichiarandosi sicuri del proprio punto di vista, quasi ritenessero di poter perdere la fiducia in loro riposta se ammettessero i limiti delle loro conoscenze

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Migrant child di Banksy

Migrant child di Banksy | Italian Social Marketing Network - Newsletter 172 | Scoop.it
Migrant child di Banksy comparve nel maggio del 2019 a Venezia durante l'inaugurazione della Biennale Internazionale d'Arte.

Un bambino con un giubbotto nautico è in piedi e alza il braccio destro impugnando il fusto di una pianta dalla quale si sprigiona un fumo rosa. Il fumo scende dietro di lui e lascia una grande traccia sul muro. I piedi e una parte delle gambe del bambino sono immerse nell’acqua del canale.

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Social Media and Public Polarization over Climate Change in the United States –

Social Media and Public Polarization over Climate Change in the United States – | Italian Social Marketing Network - Newsletter 172 | Scoop.it

This paper investigates the role of social media in exacerbating polarization on climate change in the United States. Polarization and the lack of consensus around climate change have been especially prominent in America, inhibiting the implementation of ambitious climate policies.

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La moda dell'Iqos ha trasformato la sigaretta in oggetto eversivo

La moda dell'Iqos ha trasformato la sigaretta in oggetto eversivo | Italian Social Marketing Network - Newsletter 172 | Scoop.it
Un tempo spacciata dai divi del cinema, oggi ridotta a vergogna catarrosa davanti al vizio fighetto e digitalizzato. Ecco perché la bionda è diventata il vero gesto rivoluzionario contro le bowl di avocado
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Jean-Luc Nancy - Verità della menzogna (FR)

Jean-Luc Nancy - Verità della menzogna (FR) | Italian Social Marketing Network - Newsletter 172 | Scoop.it
Può essere veritiera, la bugia? La verità è sia agente attivo della filosofia che sua linea di fuga, in relazione alla menzogna, al segreto e all’invenzione stessa della verità
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MAMME DIABETICHE IN GRAVIDANZA. La sperimentazione della App "TreC_Diabete" in Trentino

Gravidanza e diabete, la sicurezza in una app Sviluppata dalla Fondazione Bruno Kessler e da TrentinoSalute4.0, e progettata per il monitoraggio costante delle mamme diabetiche, la App è in sperimentazione in Trentino da alcuni anni.

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What 5G means for our health

What 5G means for our health | Italian Social Marketing Network - Newsletter 172 | Scoop.it
Mobile speeds are soon to reach ten times today’s performance. Swinburne researchers are racing to ensure that the technology’s impact on our bodies is understood.

ast 5G networks are supposed to take hold in 2019, as phones, providers and networks all begin to come online. Behind the scenes, studies modelling the absorption patterns of 5G electromagnetic energy in human tissue, authored by Professor Andrew Wood’s Swinburne team, has helped form the basis for international discussions on safety regulation and design.

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Importance of Upstream Social Marketing

Importance of Upstream Social Marketing | Italian Social Marketing Network - Newsletter 172 | Scoop.it

Most observers and many practitioners see social marketing as a downstream approach to influencing people with “bad behaviors”—smoking, neglecting prenatal care, not recycling. However, this narrow view hugely underestimates social marketing’s real potential. Social marketing is simply about influencing the behavior of target audiences. There are many more target audiences who need to act besides “problem people” if we are to solve major social problems. Alan R. Andreasen- Georgetown University-  Social Marketing in the 21st Century

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Social marketing and systems science: past, present and future - Emerald

Social marketing and systems science: past, present and future - Emerald | Italian Social Marketing Network - Newsletter 172 | Scoop.it

The purpose of this paper is to present retrospective, current and prospective aspects of social marketing and systems science integration.,The paper uses a periodization methodology, based on turning points of conceptual integration between social marketing and systems science.,The paper identifies three periods of integration between social marketing and systems science.

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Social marketing for the environment: Using information campaigns to promote environmental awareness and behavior change - Edward W Maibach

Social marketing for the environment: Using information campaigns to promote environmental awareness and behavior change - Edward W Maibach | Italian Social Marketing Network - Newsletter 172 | Scoop.it

This paper proposes social marketing as one approach for developing solutions to many environmental problems currently facing the global community. The social marketing approach applies generic marketing and marketing research strategies to the promotion of social programs or products (e.g., programs or products that benefit society). 

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