McKenzie-Mohr and Associates, based in Fredericton, Canada, provides online forums where information regarding fostering sustainable behavior and community-based social marketing can be freely exchanged.
This book is about making the transition gracefully. It provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behavior. It introduces the five steps of communitybased social marketing (selecting behaviors, identifying barriers & benefits, developing strategies, conducting a pilot, and broad-scale implementation), and showcases numerous programs illustrating its use.
Via Giuseppe Fattori