Italian Social Marketing Association - Newsletter 214

“We should be proud of Social Marketing for having promoted social good across all continents by overcoming the stigma that the word ‘Marketing’ carries with it” a strong sentiment by Giuseppe Fattori, Professor in Social Marketing at the University of Bologna.
Giuseppe shares his thoughts on the impact of social marketing during a time of change taking place in the world.

Superba (ironica) lezione magistrale di  Jeff French

European Social Marketing Conference. Antwerp 2018

What is Social Marketing? How Does it Differ from Communications and Policy? Nancy Lee Explains.