Italian Social Marketing Association - Newsletter 208

Michelle Rheault, MD Associate Professor, Division of Nephrology Objectives: 1. Describe social media platforms as communication tools in medicine 2. Compare Facebook and Twitter as medical education tools for patients and providers (journal clubs, disease specific interest groups, conferences, etc) 3. Understand how to use Twitter to establish your personal learning network and for academic advancement 4. Recognize privacy and ethical issues on social media for providers and patients