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“We should be proud of Social Marketing for having promoted social good across all continents by overcoming the stigma that the word ‘Marketing’ carries with it” a strong sentiment by Giuseppe Fattori, Professor in Social Marketing at the University of Bologna. 
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Marketing sociale e promozione della salute
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Marketing sociale e promozione della salute. Presentato all'interno del corso di "Web Marketing" - Luca Conti - Università Bicocca Milano
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-Why focusing on ROI is a mistake in health -Can digital health content change behavior?
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La Rete Oncologica esempio di attuazione del Piano della cronicità La rete Oncologica è fiore all’occhiello della sanità piemontese, punto di riferimento delle altre regioni italiane eccellenza del Servizio Sanitario Nazionale.
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April 04, 2018 - HHS and the Office of the National Coordinator for Health IT (ONC) has issued a new guidebook to assist patient access to health information. This playbook comes as a part of the HHS and CMS MyHealthEData initiative. Via Lionel Reichardt / le Pharmageek, Giuseppe Fattori
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Artificial intelligence adoption is on the rise, but businesses must improve their adoption strategies, data integrity and leadership training to reap the benefits.For artificial intelligence in healthcare to grow, organizations must improve implementation strategies, data management, and leadership training, according to an Infosys report. The cross-industry survey of more than 1,000 business and IT leaders in seven countries set out to determine the effect of artificial intelligence (AI) on return on investment, employees, and organizational leadership.
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There are clear differences in how each generation of cancer patients and caregivers use online resources and approach their cancer care.
In 2014, there were an estimated 14,738,719 people living with cancer in the United States. Every year, about 1.7 million people are diagnosed with cancer. In only two decades, the way patients with cancer approach their diagnosis has changed in dramatic ways. Perhaps the biggest factor in that revolution is access to the internet — and more useful health information and support communities on it.
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Secondo il pensatore tedesco Hans Jonas l’uomo si realizza in un sano pensiero filosofico, evitando gnosticismo e storture scientiste Per non diventare delle «formiche tecnologiche»
«Che l’immagine dell’uomo non vacilli, si offuschi e sbiadisca, che gli uomini non si riducano a formiche tecnologiche o edonisti senza anima o marionette frastornate dal nostro furibondo potere». A cosa attingere per evitare questa deriva? All’uso adeguato della filosofia che instrada verso la vita buona e all’esercizio della virtù? Sono dilemmi che hanno il sapore dell’attualità benché sollevate da Hans Jonas nel 1955. Potrebbe d’altro canto essere diversamente se «le questioni filosofiche - puntualizzava il pensatore sei anni prima - si ripropongono ad ogni nuova epoca tanto daccapo, quanto alla luce della loro intera vicenda storica antecedente?». Le citazioni provengono dalle annotazioni del filosofo appartenenti alla sua stagione canadese, dal 1949 al ’55.
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Concluso il Decimo Corso di “Marketing Sociale” Compass, Università di Bologna (Scienze Politiche). Presentati 9 progetti di buon livello, 3 particolarmente innovativi saranno portati avanti dalle Associazioni di volontariato.
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Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application.
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The ESMA Board supports the development of ESMA as a globally recognised professional organisation for European Social Marketing.
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Il Dossier completo su "la Salute umana"
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The new WHO global action plan to promote physical activity responds to the requests by countries for updated guidance, and a framework of effective and feasible policy actions to increase physical activity at all levels. It also responds to requests for global leadership and stronger regional and national coordination, and the need for a whole-of-society response to achieve a paradigm shift in both supporting and valuing all people being regularly active, according to ability and across the life course.
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Sistema salute. La rivista Italiana di Educazione sanitaria e promozione della salute, organo ufficiale del Centro Sperimentale per la Promozione della Salute e l’Educazione Sanitaria dell’Università degli Studi di Perugia (CeSPES)
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Superba (ironica) lezione magistrale di Jeff French European Social Marketing Conference. Antwerp 2018
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Il seguente Policy Precis fa il punto sulle politiche e i programmi europei inerenti la cosiddetta sanità mobile (mHealth) e sull’importanza che questa assume rispetto alla riduzione delle disuguaglianze di salute. Sono indicate buone pratiche e suggerite strategie di sviluppo.
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Developed by a 13-member working group chaired by Professor Jeff French (ESMA) over the past two and half years, the Global Consensus paper represents a broad agreement about the fundamental concepts and central principle of social marketing. The consensus definition of Social Marketing: Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour that benefit individuals and communities for the greater social good. Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable
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Conclusions: SNSs provide platforms facilitating efficient communication, interactions, and connections among health professionals in frontline clinical practice, professional networks, education, and training with limitations identified as technical knowledge, professionalism, and risks of data protection. The evolving use of SNSs necessitates robust research to explore the full potential and the relative effectiveness of SNSs in professional communication.
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The use of social media (SM) in healthcare has provided a novel means of communication in line with a more modernised approach to care. For physicians, SM provides opportunities for enhancing professional development, networking, public health, and organisational promotion, among others. For patients, SM provides potential for taking a more active role in health, sharing information, and building virtual communities, especially in the case of chronic and/or rare diseases. SM has the potential to bring patients and physicians closer together, beyond the walls of clinics; however, the interaction between physicians and patients on SM has received mixed feelings, especially from the physicians’ perspective. On the one hand, the potential for a more enhanced, albeit remote, communication has been viewed positively, especially in an era where digital technologies are fast expanding. Conversely, concerns around breaches in professional boundaries and ethical conduct, such as mishandling of patient-sensitive information on these platforms, have fuelled heavy criticism around its use. From this viewpoint, issues arising from the use of SM in healthcare, with a focus on the patient–physician interaction, discussing the potential benefits and pitfalls are covered in this article.
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Immigrant Latino youth represent a high-risk subgroup that should be targeted with health promotion efforts. However, there are considerable barriers to engagement in health-related programming. ...... We developed a 12-month campaign to be delivered via print ads, multi-platform social media promotion, contests, youth-generated videos, blog posts, and text messaging. We describe the process and outcome of campaign development and make recommendations for future campaigns.
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