Giuseppe Fattori speaks on the role of Social Marketing in today's global landscape - Griffith University | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

“We should be proud of Social Marketing for having promoted social good across all continents by overcoming the stigma that the word ‘Marketing’ carries with it” a strong sentiment by Giuseppe Fattori, Professor in Social Marketing at the University of Bologna.
Giuseppe shares his thoughts on the impact of social marketing during a time of change taking place in the world.