Italian Social Marketing Association - Newsletter 224

“We should be proud of Social Marketing for having promoted social good across all continents by overcoming the stigma that the word ‘Marketing’ carries with it” a strong sentiment by Giuseppe Fattori, Professor in Social Marketing at the University of Bologna.
Giuseppe shares his thoughts on the impact of social marketing during a time of change taking place in the world.

Superba (ironica) lezione magistrale di  Jeff French

European Social Marketing Conference. Antwerp 2018

The new WHO global action plan to promote physical activity responds to the requests by countries for updated guidance, and a framework of effective and feasible policy actions to increase physical activity at all levels. It also responds to requests for global leadership and stronger regional and national coordination, and the need for a whole-of-society response to achieve a paradigm shift in both supporting and valuing all people being regularly active, according to ability and across the life course.

Propager des idées autrement par le marketing social. La compréhension du phénomène: pas seulement la valorisation d'une cause mais aussi réussir à faire adopter un comportement par la clientèle cible.