Italian Social Marketing Association - Newsletter 199
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Italian Social Marketing Association -   Newsletter 199
Marketing sociale. Health promotion. Social media.
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Giuseppe Fattori speaks on the role of Social Marketing in today's global landscape - Griffith University

Giuseppe Fattori speaks on the role of Social Marketing in today's global landscape - Griffith University | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

“We should be proud of Social Marketing for having promoted social good across all continents by overcoming the stigma that the word ‘Marketing’ carries with it” a strong sentiment by Giuseppe Fattori, Professor in Social Marketing at the University of Bologna.
Giuseppe shares his thoughts on the impact of social marketing during a time of change taking place in the world.

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Social marketing at Smart health: Promozione della salute "OnLife"

Social marketing at Smart health: Promozione della salute "OnLife" | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Webinar con Francesco Gabbrielli (ISS), Alfredo Pascali (Pascali NExT-Health), Eugenio Santoro (IRCCS Mario Negri), Giulia Franchi (WELMED), Giuseppe Fattori (Marketing sociale, UNIBO). Modera Anna Iannone (Unimore)

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The first Italian “Social marketing manual for health and the environment. Not just soap”

The first Italian “Social marketing manual for health and the environment. Not just soap” | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

"Why can't you sell solidarity like you sell soap?" With this question in 1951, Dr. Weibe, a research psychologist, referring to radiotelevision advertising began what would later become "Social Marketing". After 70 years, social marketing is ready to go beyond the simple tactical level and move to the strategic level in order…

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Social Marketing: Marketing e comunicazione sociale per la promozione della salute - ISS 11 ottobre 2019

Social Marketing: Marketing e comunicazione sociale per la promozione della salute - ISS 11 ottobre 2019 | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Marketing Sociale

Il workshop intende promuovere l’approccio del marketing e della comunicazione sociale, per aumentare l’efficacia delle iniziative volte a tutelare la salute dei cittadini. Tale iniziativa intende sottolineare la centralità della comunicazione efficace nella promozione della salute e nella ricerca scientifica.

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Consigliato! Social Marketing: Behavior Change for Social Good - N.Lee, P.Kotler

Consigliato! Social Marketing: Behavior Change for Social Good - N.Lee, P.Kotler | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.

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Big Pocket Guide. To using social marketing for behaviour change

Big Pocket Guide. To using social marketing for behaviour change | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Social marketing focuses on behaviour. If your goal is only to increase awareness or knowledge, or change attitudes, you are not doing social marketing. 

Marketing has been defined as:

…a management process for creating, delivering and communicating value to citizens in exchange for behaviour which benefits both the customer and the marketing organisation.

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What is Social Marketing? How Does it Differ from Communications and Policy? - Nancy Lee

What is Social Marketing? How Does it Differ from Communications and Policy? Nancy Lee Explains.
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Ten ways to waste large amounts of public money on Social Change programmes. Jeff French

Superba (ironica) lezione magistrale di  Jeff French

European Social Marketing Conference. Antwerp 2018

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Literature review on effectiveness of the use of social media. A report for peel public health. Rebecca Schein et al

Literature review on effectiveness of the use of social media. A report for peel public health. Rebecca Schein et al | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Preliminary data from the field suggests that social media is becoming a powerful addition to the health communicators’ toolkit. Although there is a great deal of interest in using social media as a tool for public health communications, the research evaluating its utility is still in its infancy. As of yet, few research studies have examined the broader utility of social media for the adoption of health promoting and protective behaviours.

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11° Corso di "Marketing Sociale"  Compass - Scienze Politiche -  Università di Bologna. Dal 27 settembre Aula  S.Cristina.  

11° Corso di "Marketing Sociale"  Compass - Scienze Politiche -  Università di Bologna. Dal 27 settembre Aula  S.Cristina.   | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Al termine del corso lo studente acquisisce competenze concettuali, metodologiche ed applicative di marketing sociale applicato a temi di pubblica utilità, con particolare riferimento alla promozione della salute, dello sviluppo sostenibile e degli stili di vita.

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L'efficacité du marketing social en promotion des saines habitudes de vie

L'efficacité du marketing social en promotion des saines habitudes de vie | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
  • Les interventions de marketing social se distinguent des campagnes de communication, notamment par l’utilisation d’un éventail de moyens pour encourager, soutenir et outiller la population ou le groupe auquel est proposé le changement. 
  • La stratégie du marketing social peut agir sur les déterminants environnementaux des comportements. Elle peut avoir pour objectif, par exemple, de convaincre des décideurs de prendre des décisions qui auront pour effet de rendre les environnements plus favorables à l’adoption de saines habitudes de vie.
  • L’efficacité du marketing social peut être optimisée par la planification et la mise en œuvre d'interventions respectant un ensemble de critères qui font consensus dans la littérature scientifique.
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Lo sapevi che? In Emilia Romagna contraccettivi gratis agli under 26.

Lo sapevi che? In Emilia Romagna contraccettivi gratis agli under 26. | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
La contraccezione gratuita può contribuire a far diminuire sensibilmente le gravidanze inaspettate e ridurre  le interruzioni volontarie di gravidanza,

Conoscere per scegliere: la contraccezione

Delibera regionale

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Philip Kotler: Marketing Strategy

Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum.

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L'Italia nel Board Europeo del Marketing Sociale

L'Italia nel Board Europeo del Marketing Sociale | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

The ESMA Board supports the development of ESMA as a globally recognised professional organisation for European Social Marketing. 

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Webinar su "Social media e promozione della salute" all’Azienda Ospedaliero Universitaria di Pisa

Marketing sociale e promozione della salute

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Social Media e Promozione della Salute - Di Giuseppe Fattori

Il Dossier completo su "la Salute umana" 
CULTURA E SALUTE EDITORE PERUGIA

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Twitter: Top10 #SocialMarketing Influencers

Twitter: Top10 #SocialMarketing Influencers | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

The Social Marketing Influencers. 

From "Social Marketing: Behavior Change for Social Good"

by Nancy Lee, Philip Kotler 2019 
Lista ordinata in base al numero di follower dell’ultima rilevazione effettuata. 
Visualizzare nella modalità “curated”.

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Comunicazione della salute in situazioni di emergenza -  G.Fattori, A.Maturo

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Undicesimo Corso di “Marketing Sociale” Compass – Università di Bologna (Scienze Politiche)

Undicesimo Corso di “Marketing Sociale” Compass – Università di Bologna (Scienze Politiche) | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Dai lavori elaborati dagli studenti di “Marketing sociale” dell’Università di Perugia, Bologna e Urbino è nata la piattaforma https://web2salutegiovani.blog/, il prototipo online sarà sviluppato con le associazioni di volontariato  e con partner tecnici a garanzia della correttezza delle informazioni.

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Alcune immagini da "European Social Marketing Conference" Anversa 2018

Alcune immagini da "European Social Marketing Conference" Anversa 2018 | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
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Beyond ROI: Measuring Digital Health Content's Full Economic Benefits. Enspektos LLC

-Why focusing on ROI is a mistake in health

-Can digital health content change behavior?

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4th European Social Marketing Conference - Anversa 5-7 Settembre - Il programma completo.

4th European Social Marketing Conference - Anversa 5-7 Settembre - Il programma completo. | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

 

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#Salutesocial: inviaci un progetto social  della tua Azienda

#Salutesocial: inviaci un progetto social  della tua Azienda | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

#SaluteSocial:

  1. News
  2. Osservatorio
  3. Twitter
  4. #SaluteSocialGiovani
  5. #MappaSaluteSocial
  6. Slideshare
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A Systematic Review of Social Marketing Effectiveness

A Systematic Review of Social Marketing Effectiveness | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Purpose: To review the effectiveness of social marketing interventions in influencing individual behaviour and bringing about environmental and policy-level changes in relation to alcohol, tobacco, illicit drugs and physical activity. Social marketing is the use of marketing concepts in programmes designed to influence the voluntary behaviour of target audiences in order to improve health and society. 

Originality/Value: The research described in this paper represents one of the few systematic examinations of social marketing effectiveness and is based on a clear definition of ‘social marketing’. It highlights both social marketing’s potential to achieve change in different behavioural contexts and its ability to work at individual, environmental and wider policy levels.

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Collegarsi: la sanità mobile (mHealth)

Collegarsi: la sanità mobile (mHealth) | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Il seguente Policy Precis fa il punto sulle politiche e i programmi europei inerenti la cosiddetta sanità mobile (mHealth) e sull’importanza che questa assume rispetto alla riduzione delle disuguaglianze di salute. Sono indicate buone pratiche e suggerite strategie di sviluppo.

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