Italian Social Marketing Association - Newsletter 200!!!
27.9K views | +63 today
Italian Social Marketing Association -   Newsletter 200!!!
Marketing sociale. Health promotion. Social media.
Your new post is loading...
Your new post is loading...
Scooped by Giuseppe Fattori
Scoop.it!

"Marketing sociale" e Medici per l'ambiente al Festival  della salute dal 25 febbraio 2021(anteprima)

"Marketing sociale" e Medici per l'ambiente al Festival  della salute dal 25 febbraio 2021(anteprima) | Italian Social Marketing Association -   Newsletter 200!!! | Scoop.it

Anche quest'anno Zorba al Festival della salute con ISDE e "Marketing sociale" dal 23 Agosto al 15 Novembre. Brevi interviste e pagine approfondimento.

No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

CBE: A Framework to Guide the Application of Marketing to Behavior Change - Sharyn Rundle-Thiele, Timo Dietrich, Julia Carins, 2021

CBE: A Framework to Guide the Application of Marketing to Behavior Change - Sharyn Rundle-Thiele, Timo Dietrich, Julia Carins, 2021 | Italian Social Marketing Association -   Newsletter 200!!! | Scoop.it

Background:This paper aims to extend the application of social marketing to social and environmentally beneficial behavior change providing a three-step process—Co-create-Build-Engage (CBE).

No comment yet.