Italian Social Marketing Association - Newsletter 217
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Italian Social Marketing Association -   Newsletter 217
Marketing sociale. Health promotion. Social media.
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"Marketing sociale" e Medici per l'ambiente al Festival  della salute dal 25 febbraio 2021(anteprima)

"Marketing sociale" e Medici per l'ambiente al Festival  della salute dal 25 febbraio 2021(anteprima) | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

Anche quest'anno Zorba al Festival della salute con ISDE e "Marketing sociale" dal 23 Agosto al 15 Novembre. Brevi interviste e pagine approfondimento.

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CBE: A Framework to Guide the Application of Marketing to Behavior Change - Sharyn Rundle-Thiele, Timo Dietrich, Julia Carins, 2021

CBE: A Framework to Guide the Application of Marketing to Behavior Change - Sharyn Rundle-Thiele, Timo Dietrich, Julia Carins, 2021 | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

Background:This paper aims to extend the application of social marketing to social and environmentally beneficial behavior change providing a three-step process—Co-create-Build-Engage (CBE).

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