Italian Social Marketing Association - Newsletter 212

We couldn't be more excited to share our newsletter as your gateway to the global happenings in social marketing. At iSMA, we passionately champion social marketing as a powerful solution to address societal challenges and actively promote the adoption of innovative approaches and best-in-class...

Chi può partecipare 

I protagonisti del Premio sono i giovani di età compresa fra i 14 e i 21 anni iscritti nel 2023 a scuole e istituti scolastici di ogni ordine e grado, corsi di formazione e di specializzazione, università italiane e straniere.

This study is using a recommended approach to classify interventions as social marketing interventions.The study will follow the most recent methodological guidance for the conduct of scoping reviews of the Joanna Briggs Institute Methodological Guidance.

Social media can be difficult governments to navigate, but there is always an angle in any government message and a way to engage their audience.

In che modo la formalizzazione del linguaggio diviene strumento fondamentale della ricerca, capace di compensare i limiti del linguaggio naturale? Cosa dimostra il linguaggio degli algoritmi, con i vari bot intelligenti da Eliza a ChatGPT4?

Behavioral economics has made great strides in

understanding how people make choices, good and

bad, among known options ...

Protecting the global water cycle can help us achieve many of the SDGs. Here's how public-partnerships can unlock innovative solutions for a sustainable future.

SaluteInternazionale Sistemi sanitari internazionali I soldi di Big Pharma ai Royal Colleges

This guide is for people who are advocating for changes and interventions that will make the biggest difference to: limiting the global temperature rises ...

The purpose of commercial marketing is to sell products that satisfy customers’ needs at a profit, without

judging the rightfulness of those needs. Social marketing’s purpose is to modify or change consumer

needs when they are harmful to the person, other persons, or society...

Changing the way citizens behave toward sustainability is essential to achieve the SDGs.

This first French social marketing campaign promoting pulses and whole grains had a positive impact on specific subgroups of particular interest in terms of public health 

Nancy is the President of Social Marketing Services, Inc, Strategic Advisor at C+C, Affiliate Instructor at the University of Washington, author of 13 books with Philip Kotler, and a founding member of the Pacific Northwest Social Marketing Association (PNSMA).

Nel 2024 "Social Marketing. Behavior Change for Good" di Nancy R. Lee, Philip Kotler, Julie Colehour (Seventh Edition SAGE) uscirà nella prima edizione italiana a cura di Giuseppe Fattori.

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Giornata di Studio su LA FUNZIONE PUBBLICA DELLA COMUNICAZIONE, a cui danno il loro contributo  i principali stakeholders dei Corsi di Studio di area comunicativa ...

While co-design with users has evolved as a promising approach to service innovation, it remains unclear how it can be used in public service contexts. This article addresses this knowledge gap by applying a co-design framework during the ideation stage of six public service design projects.

Cochrane analysis demonstrates that regularly popping multivitamins during pregnancy has no impact on total rates of foetal loss

Giovedì 28 settembre si aprirà la VII edizione del Rare Disease Hackathon con un kick-off meeting online

Alla vecchiaia comunemente si pensa come a una stagione di triste declino, d’immobilità, di giorni vuoti. Oppure, oggi più che mai, come a un’età in cui ancora tutto è possibile, in un prolungamento indefinito della giovinezza

Giulia Sissa: donne potenti, donne possibili, dai greci a noi

L’autrice canadese ha scritto un libro diverso da quelli che l’hanno resa famosa, come No logo. Partendo da un’assurda esperienza personale, indaga il modo in cui la tecnologia divide le persone e alimenta le teorie del complotto

社会营销关键概念和原则 意大利语版 社会营销关键概念和原则是一门由三个模块组成的自我管理的在线课程，始终是可以用的，可以适应学生需求的节奏进行学习。

Academic Year 2023/2024 Learning outcomes. At the end of the course the student will have acquired conceptual, methodological and practical skills of social marketing applied to issues of public utility, with particular reference to the environment, sustainable development and “One Health”.

Appare per la prima volta in un romanzo di Neal Stephenson del 1992. Da allora, non ne è stata elaborata una definizione univoca e inoltre non esiste un unico metaverso