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Contests Are KING - Web Design For Contests Example Inspires via @HomesDotCom

Contests Are KING - Web Design For Contests Example Inspires via @HomesDotCom | Digital-News on Scoop.it today | Scoop.it

Designing For Contests
I love home Homes.com doesn't kid around. They create CONTESTS not CONTENT. Why? Because contests have the added value of helping to create community too.

Erica Campbell Byrum How To Create Contests Video (start at 1:41)
http://sco.lt/6myquH VIDEO

Contest and games are FAVORITE engagement tactics because:

* They work (more new people come to play and share their playing).
* They are inexpensive WINNING is the main thing not the prizes.
* Contests have a LONG shelf life.
* Contests help unearth power Contributors and Social Supporters.


That last bullet speaks to the Gladwellian "Mavens, Salespeople and Connectors" tribes within your visitors. When you create a contest you will be visited by "contest trolls" and Ms. Byrum discusses how to deal with them in her video (link above).

This link is to Homes.com's Contest Page. This is a "Contest Splash" Page that shares the many simultaneous contests they run. I would add an ask for their "Blogger Ambassadors Program" too. They use contests to unearth their bloggers, but why not cut out the middle man and ask for those Ambassadors straight out?

Doesn't hurt to do both and I like have a page that explains the elite nature of our "buzz team". Don't think I'm saying Homes.com is missing it. They clearly GET the value of contests and you should STEAL the "ditch digging" design they do to "Splash Page" their contests.

Highly recommend watching Ms. Byrum too as her video is nothing if not comprehensive http://sco.lt/6myquH



Via Martin (Marty) Smith
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Functional Footer Design: 8 Improvements for Ordinary Footers

Functional Footer Design: 8 Improvements for Ordinary Footers | Digital-News on Scoop.it today | Scoop.it

If you are a web designer or developer, you know that every element of a website has its own place and purpose. Most of us design our website from top to bottom, focusing on the header, the sidebar, and the main content. Many designers hone in on perfecting everything above the fold and end up neglecting the footer of their sites in the process. Few sites have footers that are truly specialized for their purposes, and many of them end up being generic afterthoughts within an otherwise excellent design.

 

Here are some viable design options for building a footer with deliberate, thoughtful choices.

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15 Inspirational Horizontal Web Portfolios

15 Inspirational Horizontal Web Portfolios | Digital-News on Scoop.it today | Scoop.it

The web design world is always changing, not only in terms of design aesthetics and techniques, but also in terms of best practices. Trying to think of new innovative ways to get yourself noticed can be difficult, especially when it comes to captivating the visitors who happen upon your online portfolio. Pushing boundaries in web design can actually be a plus for you, and what better way to push boundaries than to break some conventions and drastically change up the layout of your site.

 

I’m not just talking about element placement; I’m talking about the fundamental structure of your designs and the way they are experienced. Consider taking a vacation from vertical navigational scrolling and opening your mind to the idea of horizontal web design orientation. Though a questionable trend to some, horizontal scrolling websites are popping up every now and again, especially for artists wishing to showcase their work online. This trend is not limited to those in the design and photography world, but it appears to be a great choice for either creative field.

 

The seemingly unconventional layout design attributed to horizontal web orientation is not only a breath of fresh air, it’s also a game changer. The horizontal design allows you to become even more creative thanks to the unorthodox freedom that it provides.

 

Today, I want to showcase some truly beautiful and innovative horizontal web portfolios that use everything from simple scrolling bars to flash animation. Hopefully by the end, you will find yourself inspired to think of a creative concept for your own horizontal based scrolling portfolio.

 

15 Inspirational Horizontal Web Portfolios

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5 Web Design Ideas From A Non-Designer

5 Web Design Ideas From A Non-Designer | Digital-News on Scoop.it today | Scoop.it

Graphic Designers ROCK
I have more than tremendous respect and admiration for graphic designers. The ability to use tools like Photoshop and Illustrator to create MAGIC is something I will always envy. I know enough to know just how magical those skills truly are, so thank you.

I would LOVE to convince gifted visual marketers of the need to fix five mistakes I see over and over, mistakes that can HARM a websites bottom line and ability to scale.

I confess to making some of these mistakes myself. Easy to do when caught up in the NEW chase. I got so I printed out this list and keep it in view so it smacks me as a reminder while creating ideas for a new design.

Despite the list being omnipresent I forgot a subscription option on CrowdFunde.com two months ago, so EASY to forget these ideas:

** Email Subscription
Any websites lifeline is the LIST of supporters and subscribers they OWN. If Google changes their algorithm and PPC goes bankrupt you can always may your own list, so making sure the ability to opt in to that list is omnipresent is a CSF (Critical Success Factor).

** Keywords In Category Names
Think, "Do we want to win that keyword," when reviewing your navigation. You may select to have your URLs rewritten to be more keyword specific, but those internal links play an important role with Google's spider and SEO so KEYWORDS are a must.

** Research Keywords
My CrowdFunde co-founder Phil Buckley asked me if I thought attorneys or lawyers would be the most searched term. "Lawyers," I answered confidently knowing I was wrong (you never win these who will win questions lol). Attorneys is the winner and by a large margin. Don't write copy to what you THINK when it is so easy to do a little research and KNOW.

** The Tricky Part To Web Analytics
Here's the rub to web metrics. They operate in a constant seesaw dance with one another. Attorneys may be the most searched, but maybe that is because the Mass Tort guys have crushed the deck in some way (have no knowledge of that only using it as an example so please don't sue me lol). When you DESIGN with numbers you design better, but be sure to ask your SEO contact where the rubs are in the numbers. Rubs are numbers that LOOK one way but actually ARE another. Trust me you NEVER want to spend the kind of time in Google Analytics knowing where the rubs are requires, so ask.

** 80/20 Rule
One Internet marketing FRACTAL we discovered is 20% of the links, traffic, pages always get 80% or more of the value. Your job is to build a flexible framework so when your managing team SEES the emerging 80/20 rule you can easily shift the presentation to favor the 20 over the 80.

Now please take these practical, money making ideas and make them beautiful and THANK YOU for your dedication to BEAUTY in design and life :). Marty


Via Martin (Marty) Smith
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New tools for web design and development: October 2012

New tools for web design and development: October 2012 | Digital-News on Scoop.it today | Scoop.it

Mark Penfold's October round-up of the best new tools covers 10 utilities for spicing up your frontend...

 

Mark Penfold's October round-up of the best new tools covers 10 utilities for spicing up your frontend

 

It's what's up front that counts. Or so they say. And as far as web development goes, 'they' may well be right. Very few users care about the clever coding that may or may not have gone on server-side. This month's crop of new tools reflects the importance of getting the frontend right.

 

And that frontend has very many faces these days. From HTML email newsletters to mobile web apps, to CSS frameworks, there's all of a sudden a lot more to think about technically for pretty much any new project.

 

Standout contribution though, has to be awarded to Typecast, which takes on one of the most challenging – possibly the most enjoyable? – aspect of frontend development. Typography.

 

Given the importance of type to the web, and the vast history of the typographic arts, connecting these two up is a worthy endeavour. What's really exciting is that this process is still in its infancy.

 

New tools for web design and development: October 2012

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20 Inspirational Landing Page Designs

20 Inspirational Landing Page Designs | Digital-News on Scoop.it today | Scoop.it

As all designers know, effective landing pages play a critical role in increasing online transactions and conversions. But, despite the well-known importance of proper, effective landing page design, there’s no one-size-fits-all formula for building a landing page that’s guaranteed to thrive.

 

There are many different approaches to building a high-performance landing page, but they all share a few basic principles in common: prominent calls to action, a highly-concentrated description of the service or offer, and bold, appealing colors.

 

The great thing about designing landing pages is that there’s an enormous variety of excellent designs that are worthy of careful study.

 

If you are in the process of designing a landing page for either yourself or a client and happen to be lacking for inspiration, check out these twenty inspirational landing page designs to get yourself back to brainstorming the perfect page for your purposes.

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