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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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Consider These 5 Things When Adding Visuals to Social-Media Content

Consider These 5 Things When Adding Visuals to Social-Media Content | Digital-News on Scoop.it today | Scoop.it

Six in 10 social media updates are images. Three in 10 updates are videos. Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content. Some points to consider as you plan visual content for social media:...


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Jeff Domansky's curator insight, August 11, 2014 1:36 AM
Pictures pull.
Early Years's curator insight, August 11, 2014 7:29 AM

Pictures speak a thousand words and heightens interactions for any childcare business. 

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4 Location-Based Marketing Tactics That Are Working

4 Location-Based Marketing Tactics That Are Working | Digital-News on Scoop.it today | Scoop.it

With marketers allocating more advertising spend to mobile, a number of recent campaigns highlight how brands are now going beyond basic apps and sites to prominently play up location.


Here are four interesting examples within the past few months that demonstrate what’s happening in mobile and where brands are investing most right now....


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Jeff Domansky's curator insight, August 5, 2014 1:57 AM

Among the tactics paying off are beacons and coupons evident in these four very useful case studies.

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2 ways to supercharge your mobile strategy

2 ways to supercharge your mobile strategy | Digital-News on Scoop.it today | Scoop.it

Why do some digital ideas make big bucks while others fizzle? It's all about two critical consumer characteristics. Kiip's Brian Wong explains this surprising insight.


If you're building campaigns around data like location and IP without considering customer behavior and emotional context, your results will be sub-par. Kiip's Brian Wong says these are the insights that will make or break future campaigns.

 

First some background. Brian Wong is a bit of a Silicon Valley celebrity. He graduated college at 18, and at 19 became the youngest person to ever receive venture capital funding. (Mark Zuckerburg was 20 when he gained VC funding.) Wong is the founder and CEO of one of the fastest growing service companies, Kiip, and one of the leading minds in the digital marketing arena. In this funny and insightful conversation, Wong tells iMedia's Bethany Simpson about the customer data that will drive value in all future campaigns. He also discusses what is and isn't working on current social and gaming platforms, and tells us what he really thinks about Apple's Passbook.


Facebook v. Twitter and Xbox v. PlayStation

How solid is your read on the current industry giants? We asked Brian for his thoughts about the big social and gaming platforms, as well as what he really thinks about Apple's Passbook.

 

Giving consumers real world rewards for gaming (and other mobile interactions)
Start-up Kiip is trying a new consumer incentive model: reciprocity as engagement. In other words, consumers can earn physical incentives from brands like Skittles, American Apparel, and Propel Zero for participating in mobile experiences like gaming, or tracking their workout progress. Brian tells us more about how Kiip is changing the game for the consumer to brand relationship.

 

Two ways to supercharge your mobile strategy
Too often we jump to strategy when we need to first understand the behaviors and emotional context of our target audiences. Here's why these two factors can make or break your campaign.

 

Who's making money in mobile?
What are the areas of digital that are making money this year, and what will dominate revenue next year? Brian takes us past action-based campaigns into behavior-based ones. Imagine instead of buying by location or IP, you could buy activity and emotion-based "moments." Here's more.


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How the Smartphone Ushered In a Golden Age of Journalism | WIRED

How the Smartphone Ushered In a Golden Age of Journalism | WIRED | Digital-News on Scoop.it today | Scoop.it

The smartphone promises a new golden age of journalism.


...Journalism, however, is holding its own. Statistics from the Times say roughly half of the people who read it now do so with their mobile devices, and that jibes with figures from the latest Pew report on the news media broadly. But if you were to assume that means people have given up reading actual articles and are just snacking instead, you'd be wrong. 


The Atlantic recently reported that a gorgeously illustrated 6,200-word story on BuzzFeed—which likewise gets about half its readers through mobile devices—not only received more than a million views, it held the attention of smartphone users for an average of more than 25 minutes. (WIRED's in-depth web offerings have also attracted audiences. A profile of a brilliant Mexican schoolgirl garnered 1.2 million views, 25 percent of them from phones, and readers spent an average of 18 minutes on it.)


Little wonder that for every fledgling enterprise like Circa, which generates slick digests of other people's journalism on the theory that that's what mobile readers want, you have formerly short-attention-span sites like BuzzFeed and Politico retooling themselves to offer serious, in-depth reporting. “Maybe we're entering into a new golden age of journalism,” venture capitalist Marc Andreessen mused in a recent blog post, “and we just haven't recognized it yet.”...


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Jeff Domansky's curator insight, August 6, 2014 10:45 AM

Here's a good read and some interesting reflections on mobile phones and the past and future for journalism .

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25 Reasons Why You Should Have a Mobile Friendly Website

25 Reasons Why You Should Have a Mobile Friendly Website | Digital-News on Scoop.it today | Scoop.it

Just because your regular website doesn’t have Flash on it, doesn’t mean it’s a mobile friendly Website. A mobile Friendly website needs to be carefully planned to make sure that users viewing your site on a smaller screen or over 3G can get access to the important information that they need without compromising their user experience.


This may take a little investment, or some time spent redesigning things slightly and if that’s the case don’t be put off! Mobile usage has risen steadily over the last few years and now represents too large a chunk of the market to dismiss.


This isn’t just my opinion.

 

Here are 25 reasons why you should have a Mobile Friendly Website

 

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