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5 Web Design Ideas From A Non-Designer

5 Web Design Ideas From A Non-Designer | Digital-News on Scoop.it today | Scoop.it

Graphic Designers ROCK
I have more than tremendous respect and admiration for graphic designers. The ability to use tools like Photoshop and Illustrator to create MAGIC is something I will always envy. I know enough to know just how magical those skills truly are, so thank you.

I would LOVE to convince gifted visual marketers of the need to fix five mistakes I see over and over, mistakes that can HARM a websites bottom line and ability to scale.

I confess to making some of these mistakes myself. Easy to do when caught up in the NEW chase. I got so I printed out this list and keep it in view so it smacks me as a reminder while creating ideas for a new design.

Despite the list being omnipresent I forgot a subscription option on CrowdFunde.com two months ago, so EASY to forget these ideas:

** Email Subscription
Any websites lifeline is the LIST of supporters and subscribers they OWN. If Google changes their algorithm and PPC goes bankrupt you can always may your own list, so making sure the ability to opt in to that list is omnipresent is a CSF (Critical Success Factor).

** Keywords In Category Names
Think, "Do we want to win that keyword," when reviewing your navigation. You may select to have your URLs rewritten to be more keyword specific, but those internal links play an important role with Google's spider and SEO so KEYWORDS are a must.

** Research Keywords
My CrowdFunde co-founder Phil Buckley asked me if I thought attorneys or lawyers would be the most searched term. "Lawyers," I answered confidently knowing I was wrong (you never win these who will win questions lol). Attorneys is the winner and by a large margin. Don't write copy to what you THINK when it is so easy to do a little research and KNOW.

** The Tricky Part To Web Analytics
Here's the rub to web metrics. They operate in a constant seesaw dance with one another. Attorneys may be the most searched, but maybe that is because the Mass Tort guys have crushed the deck in some way (have no knowledge of that only using it as an example so please don't sue me lol). When you DESIGN with numbers you design better, but be sure to ask your SEO contact where the rubs are in the numbers. Rubs are numbers that LOOK one way but actually ARE another. Trust me you NEVER want to spend the kind of time in Google Analytics knowing where the rubs are requires, so ask.

** 80/20 Rule
One Internet marketing FRACTAL we discovered is 20% of the links, traffic, pages always get 80% or more of the value. Your job is to build a flexible framework so when your managing team SEES the emerging 80/20 rule you can easily shift the presentation to favor the 20 over the 80.

Now please take these practical, money making ideas and make them beautiful and THANK YOU for your dedication to BEAUTY in design and life :). Marty


Via Martin (Marty) Smith
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20 Inspirational Landing Page Designs

20 Inspirational Landing Page Designs | Digital-News on Scoop.it today | Scoop.it

As all designers know, effective landing pages play a critical role in increasing online transactions and conversions. But, despite the well-known importance of proper, effective landing page design, there’s no one-size-fits-all formula for building a landing page that’s guaranteed to thrive.

 

There are many different approaches to building a high-performance landing page, but they all share a few basic principles in common: prominent calls to action, a highly-concentrated description of the service or offer, and bold, appealing colors.

 

The great thing about designing landing pages is that there’s an enormous variety of excellent designs that are worthy of careful study.

 

If you are in the process of designing a landing page for either yourself or a client and happen to be lacking for inspiration, check out these twenty inspirational landing page designs to get yourself back to brainstorming the perfect page for your purposes.

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5 top logo resources for designers

5 top logo resources for designers | Digital-News on Scoop.it today | Scoop.it
Want to learn or hone your skills in the art of logo design? Then check out these top online resources, where you'll find tons of advice and inspiration.

 

The web is a wonderful thing, literally brimming with resources and tutorials for people wanting to learn about the art of logo design. But, sometimes, too much choice can be confusing, so we've picked five top online resources that'll really help you get to grips with it.

 

This week, it's logo resources for designers.

 

5 top logo resources for designers

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Geological Photography: Meteora, Greece | Abduzeedo | Graphic Design Inspiration and Photoshop Tutorials

Geological Photography: Meteora, Greece | Abduzeedo | Graphic Design Inspiration and Photoshop Tutorials | Digital-News on Scoop.it today | Scoop.it
There's some places in out planet that are truly magical and breathtaking. Meteora, in Thessaly, Greece, is one of those places.
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