Death of Social Business Exaggerated Or Right? ScentTrail Marketing | Digital-News on today |

Brian Solis is a great writer and even better thinker. In this post he argues C-level executives have all but killed the nascent social media revolution I agree and disagree with Brian and share experience of more than 30 years of working with and selling to the C-Suite almost exclusively (after selling bar soap and candy to Wegman's grocery store managers for a few years).

I changed my career by being intrigued enough by PCs that I purchased one with money I didn't have in 1984. That experience of seeing something so clearly has happened more than once now and the social media revolution Solis describes as hung up on a rock is one of those future visions.

Do I agree with Solis that our social media revolution hasn't met its promise and that many old school ways remain? Yes and no. I note, in the piece a few examples of the digital revolutions wrecking ball Actually the digital revolution turns out to be more water on stone erosion than wrecking ball and SMM looks much the same.

Via Martin (Marty) Smith