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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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Six Types of Content and Why You Should Mix it Up! Part Two

Six Types of Content and Why You Should Mix it Up! Part Two | Digital-News on Scoop.it today | Scoop.it

Welcome to Part Two of Six Types of Content and Why You Should Mix it Up! In part one, we covered how content is being produced en masse, and three types of content that are bound to get your website or blog going: video, lists and instructional content.x


This week, we’re continuing our exploration down Content Road with threxe more options for you to experiment with....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 11, 2014 2:18 AM

More content marketing tactics you should consider.

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Your Ultimate Guide To Stunning Social Media Image Optimization/| P2P

Your Ultimate Guide To Stunning Social Media Image Optimization/| P2P | Digital-News on Scoop.it today | Scoop.it

Next to high posting frequency and preemptive social engagement, profile image optimization is now the 3rd critical success factor in social media and content marketing.


This is true of all social media sites from Facebook, to Google+ to Pinterest and yes, even to your YouTube channel!


I’ve  noticed a lot of people struggling to reformat their profile images on Twitter especially due to the recent change to the large header image dimensions on the main profile page.


It’s almost impossible to get a clear and crisp image save without the precise dimensions of each image category.I was so relieved to find this extraordinary infographic that tells you the exact dimensions of each image type across all of the social media platforms – most importantly for Twitter!


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Jeff Domansky's curator insight, June 22, 2014 2:44 AM

Useful guide to image sizes for most major social media channels. Recommended reading. 9/10

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20 Examples of Epic Content Marketing (and not one campaign)

20 Examples of Epic Content Marketing (and not one campaign) | Digital-News on Scoop.it today | Scoop.it

Here’s a great presentation from Joe Pulizzi, author of Epic Content Marketing and founder of the CMI (Content Marketing Institute) on 20 epic examples of content marketing (listed below) that cut through the noise, commotion, and bad information that is right now cluttering up your customers’s digital space.


All offer compelling original or curated content, consistently delivered (they are not one off ‘campaigns’) and targeted at a specific audience.


More importantly, all are useful. They help people do the stuff they do (some more than others).  In other words, good content marketing is a type of branded utility.  In fact, we believe that the content marketing sweet spot lies in the overlap with branded utility marketing.


The first and most important question in content marketing is ‘How Can I Help You?’


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Jeff Domansky's curator insight, September 16, 2013 2:32 PM

Looking for winning examples of content marketing? Great selection from Joe Pulizzi via Paul Marsden.

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How To Write Persuasive Research-Backed Content

How To Write Persuasive Research-Backed Content | Digital-News on Scoop.it today | Scoop.it

... Now, I admit, we expected the variant that mentioned research to win.


But we didn’t expect the delta to be more than 40%!ç


For us, that small test shaped a new way of thinking about what makes content effective.Why you should write research-backed content...


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Jeff Domansky's curator insight, August 3, 2014 1:41 AM

Alex Turnbull shares four ways to create research-backed content that persuades your readers to take action. The facts always win.

Inside Market Strategy's curator insight, August 4, 2014 4:00 PM

Great article!  In a nutshell, you will likely see higher readership of an article and/or blog post that's supported by verifiable facts.  So don't just pull info out of thin air!  Cite your work.  It give you credibility and readers are more likely to share your content.

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Epic Examples of Content Marketing

Epic Examples of Content Marketing | Digital-News on Scoop.it today | Scoop.it

If you’ve been here before, you know we’re long-time advocates of employing engaging content as a key component in brands’ plans to generate business, raise brand awareness, and generally achieve world domination. That’s why we’re always on the lookout for great examples of content marketing and why this EPIC (yes, EPIC, as in Homer and The Odyssey, just with fewer gods and demons) list from Joe Pvulizzi, founder of the Content Marketing Institute (and speaker, author, content marketing expert extraordinaire), was something we thought you’d enjoy.


Joe’s presentation shares best-in-class examples of effective content marketing. The brands he’s included run the gamut from Coca Cola to Smosh, and subject matter from farming to engineering and banking. There’s something here for everyone. Take a look and see what you think, you can find the full list below....


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Jeff Domansky's curator insight, October 12, 2013 12:08 PM

Looking for examples of content marketing that aren't just great, but epic? Check out this great list and resource from Joe Pulizzi and highlighted by Shelly Kramer.