There are nine strategic and tactical mistakes that can effectively kill any chance of brand elevation.

To have one of them uncorrected is bad. Three or four will drag your brand down and give your competition plenty of room to steal market share. Five or more of these is disastrous and will effectively kill your brand faster than a roomful of politicians. 

(The original draft of this list first appeared in one of my Fast Company blog posts, but I’ve updated it here to add that much more horsepower to the immediate usefulness of these nine points.)...

Via Jeff Domansky