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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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The Future of Engagement Is Big Data Plus Big Emotion

The Future of Engagement Is Big Data Plus Big Emotion | Digital-News on Scoop.it today | Scoop.it

in a marketing landscape fueled by technology and consumer-driven behavior, brands need to combine big data plus big emotion to engage with audiences.


The tech-led empowerment of customers will only grow as the "Internet of Things" connects everything to everyone, driving down the marginal cost of production and distribution, just as technology has done with the supply of information.


Emotional fulfillment, not technology, will be the standout offering of a winning brand. People like technology -- but people mostly really like other people. The more digital life gets, the more people will value being understood, touched and involved by other people. The brands that win will be real and personable -- whether it's a live person on screen, a physical store interaction or the mass intimacy of a stadium event, from football to rock....


Via Jeff Domansky
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Alana Johnson's curator insight, October 11, 2014 10:00 PM

How do you engage with your audience.  This article may help.

#marketing #niche #technology

StrutturaFine | pl's curator insight, October 12, 2014 5:38 AM

Per ottenere alti livelli di engagement bisogna fondere Big Data e Big Emotion.
Alle persone piace la tecnologia, ma nella maggior parte dei casi piace soprattutto avere rapporti con altre persone. E' l'essenza dei Social: uno strato tecnologico "invisibile" che abilita un'estensione potenzialmente senza limiti delle relazioni interpersonali.
Nello scenario attuale i brand devono avere voci umane, accettare e promuove conversazioni | ma tutto questo era già scritto nel Cluetrain Manifesto, 15 anni fa.

ManufacturingStories's curator insight, October 12, 2014 11:29 AM

For more resources on Big Data in Manufacturing visit http://bit.ly/1640Tbl

Rescooped by Thomas Faltin from Business: Economics, Marketing, Strategy
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Realizing the Value of Big Data Marketing

Realizing the Value of Big Data Marketing | Digital-News on Scoop.it today | Scoop.it
Couple of days ago I completed an introductory course from Wharton School on Marketing. It was good for me to understand what marketing traditionally did before the era of digital disruption dawned

Via Pantelis Chiotellis
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Scooped by Thomas Faltin
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Five Reasons Your Business Data Should Be in the Clouds

Five Reasons Your Business Data Should Be in the Clouds | Digital-News on Scoop.it today | Scoop.it
Why Cloud based Data Storage
Today your Business data is the lifeblood of your business.
You need to be able to access and secure this data at the
most competitive rate, Cloud based storage offers...
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